This is an MBA Marketing Survey Assignment report on Swiggy online food delivery app. That has a different kind of data and analysis.

1. A REPORT
ON
“SWIGGY- Online Food Delivery App”
submitted
in partial fulfilment
for the award of the Degree of Master of Business Administration
Submitted By:
Divyadharshini S U
Enrolment No: 1HM17MBA17
H.M.S. INSTITUTE OF TECHNOLOGY
TUMKUR, KA

2. HMS Institute of Technology 1
Swiggy is a leading food ordering and delivery startup in India. The company started
operations in 2014 and is headquartered in Bengaluru. Swiggy works by acting as a
bridge between customers and restaurants. It utilizes an innovative technology platform
that allows customers to order food from nearby restaurants and get it delivered at their
doorstep. With Swiggy, customers do not have to keep the contact numbers of various
restaurants and eateries in their locality. Swiggy works as a single point of contact for
ordering foodfrom all restaurants that may be there at a particular location. Swiggy has
its own team of delivery professionals who pickup orders from restaurants and deliver
it at the customer’s doorstep. This has made the task of ordering food a lot easier for
customers. Restaurants also gain by getting more orders and avoiding costs and efforts
associated with maintaining their own delivery personnel.
HISTORY:
The idea for Swiggy came in 2014, when the founders realized that there was a huge
gap in the food ordering and delivery space. Restaurants often faced manpower
problems and their delivery personnel were also not trained to deliver food in time.
Swiggy started as a small setup in August 2014, with a team of six delivery personnel
and covering 25 restaurants. However, the idea soon became a huge hit among
customers and restaurants alike. Swiggy now has operations in 8 cities and more than
10,000 restaurants on its platform.
FOUNDERS:
Swiggy was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. Sriharsha
Majety is an alumnus of Indian Institute of Management, Calcutta and he currently
serves as the Chief Executive Officer (CEO) at Swiggy. Co-founder Nandan Reddy is
an alumnus of Birla Institute of Technology and Science and he heads operations at

3. HMS Institute of Technology 2
Swiggy. He had earlier worked at Galla, Zurna, IDinsight, and Intellecap. Co-founder
Rahul Jaimini is an alumnus of Indian Institute of Technology, Kharagpur and he is the
Chief Technical Officer at Swiggy. Prior to Swiggy, he had worked at Myntra and
NetApp.
FUNDING:
Swiggy has received investments worth USD 155.5 million via six rounds of funding.
Investors include SAIF Partners, Harmony Partners, Naspers, Norwest Venture
Partners, Bessemer Venture Partners, and Accel Partners.
ACQUISITIONS:
Swiggy had acquired gourmet food start-up ’48East’ in December 2017. The acquisition
of 48East has helped Swiggy to strengthen its service offerings and add additional
capabilities as well. The deal was done for an undisclosed amount.
COMPETITION:
Swiggy competes with other players in the food ordering and delivery space such as
Zomato, Food Panda, and UBER eats etc.

4. HMS Institute of Technology 3
DATA ANALYSIS AND INTERPRETATION
1. No. of respondent based on gender:
GENDER No. of respondents Percentage
Male 15 75%
Female 05 25%
Total 20 100%
INTERPRETATION:
The above chart shows that 75% of respondents are Male and remaining 25%
respondents are Female.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Female
Male

5. HMS Institute of Technology 4
2. No. of respondent came to know about Swiggy:
INTERPRETATION:
The above chart shows that mostly people came to know about Swiggy from Internet.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
WOM
Internet
T.V.
SWIGGY No. of respondents Percentage
Television 02 10%
Internet 15 75%
Word of mouth 03 15%
Overall 20 100%

6. HMS Institute of Technology 5
3. No of respondents prefer other online food delivery app:
Food Apps No of respondents Percentage
Zomato 02 10%
Swiggy 17 85%
Foodpanda 01 5%
UberEats 00 0%
Overall 20 100%
INTERPRETATION:
The above chart shows that mostly people use Swiggy app to order food from online
food delivery app.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Zomato Swiggy Foodpanda UberEats

7. HMS Institute of Technology 6
4. No. of respondents how do they order foods?
Portals No of respondents Percentage
Direct call to Restaurant 02 10%
Mobile applications 15 75%
Online portal 03 15%
Direct walk in 00 0%
Overall 20 100%
INTERPRETATION:
The above chart shows that almost 75% people prefer to order a food from mobile
apps.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
By Call Mobile App Online Portal Direct walk in

8. HMS Institute of Technology 7
5. How many respondents are satisfied with ordering food on Swiggy?
Swiggy App No of respondents Percentage
Satisfied 15 75%
Neutral 04 20%
Dissatisfied 01 5%
Overall 20 100%
INTERPRETATION:
The above chart shows that almost 75% people satisfied with Swiggy.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Satisf. Neutral Dissat.

9. HMS Institute of Technology 8
6. How many respondent’s love the taste of food delivered from Swiggy?
Food taste No of respondents Percentage
Good 15 75%
Average 03 15%
Satisfactory 02 10%
Overall 20 100%
INTERPRETATION:
The above chart shows that almost 75% people love the taste of food which is order
by Swiggy app.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Good Ave. Satisf.

10. HMS Institute of Technology 9
7. No of respondent’s how often they prefer to order food on Swiggy:
Food order No of respondent Percentage
Weekly 02 10%
Monthly 18 90%
Daily 00 0%
Overall 20 100%
INTERPRETATION:
The above chart shows that 90% people prefer to order a food monthly from Swiggy.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Weekly Monthly Daily

11. HMS Institute of Technology 10
8. Which factor attracts you to prefer food ordering on Swiggy?
Factors No of respondent Percentage
Money saving 10 50%
Fast Delivery 05 25%
Time Saving 03 15%
Convenient 02 10%
Overall 20 100%
INTERPRETATION:
The above chart shows that fifty percentage people says that it’s money saving to
order a food from home through Swiggy.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Money Saving Fast Delivery Time Saving Convienient

12. HMS Institute of Technology 11
9. Is Swiggy providing best quality of food service?
Quality No of respondents Percentage
Good 13 65%
Bad 02 10%
Average 05 25%
Overall 20 100%
INTERPRETATION:
The above chart shows that almost 65% people gave good rating for Swiggy.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Good Bad Ave.

13. HMS Institute of Technology 12
10.Which meal you typically order food on Swiggy?
Typical meal No of respondents Percentage
Breakfast 02 10%
Dinner 06 30%
Lunch 12 60%
Overall 20 100%
INTERPRETATION:
The above chart shows that almost 60% people prefer to order a food at lunch time.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
Breakfast Dinner Lunch

14. HMS Institute of Technology 13
11.How much money you spend approximately on Swiggy food delivery app?
INTERPRETATION:
The above chart shows that almost 50% people spend money on Swiggy which is less
than 250 Rupee.
0
10
20
30
40
50
60
70
80
90
100
No. of Respondent Percentage
< 250 < 150 > 500 < 500
Money No of respondents Percentage
Less than 250 10 50%
Less than 150 03 15%
More than 500 03 15%
Less than 500 04 20%
Overall 20 100%

15. HMS Institute of Technology 14
SURVEY QUESTIONAIRRE
1. How did you come to know about SWIGGY?
a) Television
b) Internet
c) Word of mouth
2. What are the other online food deliveryapps you prefer?
a) Zomato
b) Swiggy
c) Food Panda
d) UberEats
3. How do you order your food?
a) Direct call to Restaurant
b) Online Portal
c) Mobile Applications
d) Direct walk in
4. Are you satisfiedwithordering food on swiggy?
a) Highly Satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
5. Is the taste of food is good?
a) Good
b) Bad
c) Very good
d) Satisfactory
6. How often you prefer to order food on Swiggy?
a) Weekly
b) Monthly
c) Daily
7. Which factor attracts you to prefer food ordering on Swiggy?
a) Money saving
b) Convenient
c) Time Saving
d) Fast Delivery
8. Is swiggyproviding best quality of food service?

16. HMS Institute of Technology 15
a) Yes
b) No
c) Average
9. How much money you spend approximately on swiggyfood deliveryapp?
a) Less than 250
b) Less than 150
c) More than 500
d) Less than 500
10.Which meal you typicallyorder food on Swiggy?
A) Breakfast
b) Lunch
d) Dinner
11. Share your overall feedback and experience with “SWIGGY ONLINE FOOD
DELIVERY APP”.