project report on olx.com Divya Pandey (Koneru Lakshmaihah University) (MBA General)

1. A Project Report
On
"OLX. Com"
Submitted in partial fulfillment of the requirement of Master's of
Business Administration Degree Course
Batch : 2015-2017
Koneru Lakshmaiah University(KLUBS)
Submitted By: Submitted To:-
Divya Pandey Mrs. Gadde Sai Sudha
MBA( General) Associate Professor
Id No:- 152510133 (KLUBS)

2. OLX.com
On Line Exchange (OLX) is an online classified site which act as a
platform for connecting buyers and sellers by posting a free ad on their website.
OLX(Online - Marketing) operates as a national online classifieds marketplace for used goods
including furniture, musical instruments, sporting goods, cars, youngster and baby items,
motorcycles, cameras, mobile phones, and property. It is accessible through the internet and
through native apps on smart phones .
Type Private
Industry Classifieds
Founded March 2006
Founder
Fabrice Grinda A.C.F.
Oxenford
Number of
employees
appx. 1000
Parent Naspers
Tag Line:- "Sab kuch Bikta Hai"," OLX pe bech de", "Where buyers meet sellers"
Mission:- "We improve people's life by bringing them a win-win situation."
Its headquarters is in Buenos Aires, Argentina. OLX has a presence in over 106 countries with
offices and local operations in Lebanon, Angola, Argentina, Bangladesh, Brazil, Bosnia and
Herzegovina, Colombia, India, Indonesia, Portugal, Poland, Peru, Romania, Hungary, Bulgaria,
Panama, Switzerland, Ukraine, South Africa, Kenya, Nigeria, Thailand, Philippines, Pakistan,
Ghana , Egypt , United Arab Emirates and others.
The company was founded in March 2006 by Internet entrepreneurs Fabrice Grinda and A.C.F.
Oxenford. OLX is now owned by global media and digital company Naspers.
In 2014, tokobagus.com was acquired by OLX and was completed in May 20, 2014. In
November 14, 2014, berniaga.com was acquired by OLX and was completed in January 2015.

3. The most amazing thing about OLX is that it is absolutely free classified ads and you don’t have
to pay anything for posting ads or any membership charges. You have to pay only when you buy
something.
Some important features and amazing things of OLX.com-
1. Simple layout and easy to understand instructions.
2. Easily designed and customizable rich colorful ads with pictures and videos. OLX allows
posting interactive ads with photos and videos. The photos and videos of your product can attract
buyers and give them a clear idea about the product. It is absolutely free. You can buy things
online or directly from the sellers.
3. Ability to control your buying, selling and community activity in ‘My OLX’ section.
4. Display your ads on your social networking profile (Facebook, Myspace, Orkut etc.).
5. Ability to access the website in your local language.
6. The items are categorized and can be accessed easily.
7. Mobile friendly site. You can access the site from your mobile phone. OLX has a mobile
optimized website for faster access.
8. Access the site in mobile also.
9. Customized site for almost all cities.
.
Overview:-
One of the world’s biggest free online classified.
Unique platform for people to buy or sell items.
OLX India is spread across all the major cities in India.
 Founders of OLX:-
Fabrice Grinda:-

4.  Co-founder of OLX
 Internet Entrepreneur & Investor
 Graduated from Princeton University in 1996
Alec Oxenford:-
 Co-founderof OLX
 An Entrepreneur
 Completed MBA in 1997 from Harvard
Business School
Objectives:-
 Awareness of the service.
 Awareness of the brand.
 Higher Market Share.
 Beating the competitors and remain at top.
Swotanalysis:-
 STRENGTH:
• Easy availability of products that the customer needs at good cost .
• Easily designed website with rich and colorful listings with pictures and videos.

5. • We can view OLX in our local language.
 OPPURTUNITY:-
• People who want to buy can buy the produts according to their needs.
• Sellers gets millions of buyers so they can sell products easily & gets good benifit.
• Jobs are also available.
• Real estate property is also available.
 WEAKNESS:-
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads
 THREATS : Competitors :-
•
•
•

6.  Marketshare and objectives :-
• Managed to capture 60% of the online classified market share.
• Its traffic has grown 55 times in the last 22 months
• Crossed half a billion page views in July 2015
• OLX mobile apps have exceeded 3.2 Mn app downloads in India
• Bounce Rate decreased from 60% to less than 40%
• 3 to 7 million unique visitors every month as compared to 1 million
• Increased social media presence – 2.9 million Facebook fans.
• Managed to be India’s largest free online classified website.
 Conclusion:-
Successful campaigns
Attracted many users
Outperformed most competitors
Has the ability to be India’s No. 1 Online Classified Website
E-Commerce:-
 Electronic commerce or e-commerce refers to a wide range of online business activities
for products and services

7.  It also pertains to “any form of business transaction in which the parties interact
electronically rather than by physical exchanges or direct physical contact.”
 E-commerce is usually associated with buying and selling over the Internet, or
conducting any transaction involving the transfer of ownership or rights to use goods or
services through a computer-mediated network.
 The major different types of e-commerce are:
• Business-to-business (B2B)
• Business-to-consumer(B2C)
• Business-to-Employees(B2E)
• Consumer-to-consumer(C2C)
• Consumer-to-business(C2B)
OLX Business Model:-
Basically Olx is consumer to consumer model (C2C) where in there are many offerings made,
options and forums where individuals can buy and sell things through online payment systems
like paypal etc. It provides a platform where consumers interact with other consumer through
online options.
Gives add to attract
Responds After seeing the add
Fig:- Consumers to Consumers Business Model
 Methods of E-Marketing of OLx:-
 Among various methods the method or channel of e-marketing used by OLx is
"Digital Marketing" . Digital Marketing could be defined as the means of
marketing using digital channels, devices and platforms regardless of whether
they are online or not. Digital marketing uses all the channels available in the
digital media to get information to customers, and it does not limit itself to the
Internet.
Sellers ( PostingAddon
OLx.ComWithfull description&
picture of the product)
Buyers ( where he seesthe addby
the sellersandrespondstothe buyer
if interested)

8.  Here olx uses Social media for pop up adds and under digital media comes
mobile app of olx as well login from browsers etc
 Steps to Sell an Ad in olx :-
 Title:- Title of your add must be given first.
 Price:- What price you have fixed for your product stated.
 Contact :- All the details regarding address and contact no to be
given.
 Your Name:- Clear description of name of the person whose add it is or whom to be
contacted.
 Description:- Full description of your product with clear view to be given.
 Location:- Location of the product where can we get.
 Categories:- Categories to be listed out if any.
 Condition:- Condition of the product , time used etc to be described if in case of bikes
mileage and kilometers used .
 E-mail:- E-mail id to be given which gives access to contact to the buyer
 Upload Picture :- Finally at last upload the genuine picture of the product.
 7 major categories in Advertisements:-
1. Sale
2. Classes
3. Community
4. Real estate
5. Services
6. Vehicles
7. Job
How does olx site work:-
You can use OLX anonymously, but for best results we would recommend you sign up for an
account. The process is simple and straightforward and will only take a minute or two of
your time. The interface looks like…

9. Once registered, you are free to start posting ads or looking for bargains as soon as you wish.
The best thing about registering on the site is that you can edit or otherwise alter your ads
quickly and easily as the need arises.
And it’s not just buying and selling that OLX is great for. As well as being a conventional
marketplace bringing vendors and buyers together, you can also use the site if you are job-
hunting or looking to hire a skilled worker or freelancers for a project you are undertaking. The
variety has no limit!
 Major things that you can sell or buy on OLX:
• Mobiles, Laptops, Appliances ,Television, Furniture, Art – Paintings, Cameras, Bicycles
,Baby Goods etc.
 COUNTRIES OFFERFOR OLX :-
 BRAZIL , INDIA , INDONESIA, PAKISTAN, SOUTH AFRICA, ALGERIA
 ANGOLA, ARGENTINA, ARUBA, AUSTRALIA, AUSTRIA, BAHAMAS,
BANGLADESH , BELARUS, SINGAPORE etc many others in 108 countries.
 Top Cities in India in olx :-

10.  Delhi ,Kolkata ,Lucknow, Bhopal, Bangalore , Pune, Ludhiana ,Surat, Mumbai , Jaipur,
Indore, Thane, Chennai, Ahmedabad, Patna, Vadodara, Hyderabad , Kanpur, Nagpur.
 How does olx makes profit:-
 Advertise the service heavily and get everyone to know about it & use it.
 Beat competitors, dominate the market by making people familiar and
comfortable with their service.
 Improving the service and offer customers what they want for free (big database
of items in Nigeria for sale).
 Introduce paid adverts after all this is completed - to recoup investment
 They can afford the first 4 steps above without any revenue because they have
outside investment. Rather, they are spending now, to by a share of the market
now in the hopes that they make money from the large market share in the future.
 Even this thread is another Advertising scheme for OLX, by asking how does
OLX make their money, and also how they pay for those adverts, people who
doesn't know about OLX or who haven't seen those adverts would probably like
to check them out.
 Strategy/Tactics:
 Contribute to an increase in website traffic through media outreach
and multi-lingual blogger outreach and Twitter campaigns.
 They launched campaigns on behalf of OLX in English, Spanish,
Portuguese, European Portuguese and Polish.
 These campaigns included targeted blogger outreach, twitter management,
press release writing, and distribution to A-List tech bloggers.

11.  They contacted over 6,000 U.S. and international bloggers distributing a
tailored social media news release that included videos, explanation of
OLX, pictures, and contact information; all formatted to be easily copied
by bloggers and pasted into posts.
 For Twitter management, our multinational team was able to manage their
various profiles in native tongue to be most effective.
 RecentData:-
Till now (11-Aug-2015), following number of ads are available on OLX.in:
• Mobiles & Tablets : 19,35,617
• Electronics & Computers : 7,57,141
• Vehicles : 9,09,682
• Home & Furniture : 4,39,840
• Pets! : 3,33,328
• Books, CDs & Hobbies : 1,08,982
• Clothing & Accessories : 1,59,347
• Kids & Baby (Products) : 29,662
• Sports & Health : 79,577
• Services : 4,62,284
• Jobs : 20,77,224
• Real Estate : 25,07,357
 Some of the ScreenShots ofthe OLx. Com Are:-

14. Table of Contents:-
Overview of OLX.Com..............................................................
Features ......................................................................................
Founders & Objectives .............................................................
SWOT Analysis of OLX.Com.................................................................
MarketShare & Achievements..............................................................
E-Commerce And Models.......................................................................
Steps & Working Of Site....................................................................
Strategies of OLX..................................................................................
RecentData's............................................................................................
Screenshots of site...................................................................................

15. A Project Report
On
"Numerical Problems of Quantitative Methods"
Submitted in partial fulfillment of the requirement of Master's of
Business Administration Degree Course
Batch : 2015-2017
Koneru Lakshmaiah University(KLUBS)
Submitted By: Submitted To:-
Divya Pandey Mr. Konda Reddy
MBA( General) Associate Professor
Id No:- 152510133 (KLUBS)