Social Media Marketing.pptx

1. Oriental Education Society
ORIENTAL COLLEGE OF EDUCATION, SANPADA
F.Y.B.Ed
Course : Elective Course (EC1)
Subject Name : Pedagogy of school subject - Commerce
Assignment Topic : Contemporary issue on social media marketing
Submitted for the fulfilment of two year
Bachelor’s degree of education
For the year
2021
(Sem-II)
Guide By :
Prof. Swarnalata Soni
Submitted By :
Name : Divakar Jha
Roll No. : 10
Date : 05th July, 2021

2. Topic
Social Media
Marketing
Social Media Marketing
(SMM) is use of social
media platform and websites
to promote their product &
services.
All parties i.e. seller and
customer and promoters are
available on social media.
Example of Social Media
Instagram Youtube
Facebook Twitter

3. ABOUT US CATALOG
Advantage
CONTACT
Advantage
0
1
Target
Audience
In social media platform target
audience are easily available .
02
Less Costly
It is less costly as compare to
other marketing. Here per
person advt. cost approx. 0.05
paise.

4. ABOUT US CATALOG
CLIENTS
CONTACT
Advantage
03
Influencer
A person which have more number
of follower to become social media
influencer. He is easily influence
people to buy company product.
04
Maximum
reach
A company single ad. Can
reach maximum number
audience while in other ads.
form not.

5. 01 Negative feedback of audience leads to
decline in reputation of company
Negative Feedback
02
SMM doesn’t work for all groups of people. It
is not applicable to children's and old age
people.
Doesn’t work for all
groups

6. 03
Many influencer have give positive review
as company guidelines to earn but not as so
products as review on platform
Influencer technique
04
Many business entities has put false
information on social media platform and
their sites to attract the audience.
Window dressing

7. ABOUT US CATALOG
Advantage
CONTACT
Example of Fake
Marketing
Look like
“Max Fashion “original
Payment sends to
“max Fashions”
Goods
never
delivered
after
the
payments
received

8. ABOUT US CATALOG
Advantage
CONTACT
Example of Fake
Marketing
“Sell Shop” is fake website.
To attract customer they used
window dressing
Payment send to “SsSHOP”
Only email id available to contact
no other mode avaliable

9. Precautions or suggestion when buying
through social media ads.
 Check spelling of website it same with exactly company or
not.
 Don’t attract to low price strategy or combo offer given by
fake seller.
 Know about the website you visited, find details of
company like ( customer care number, email id, address,
contact number, etc.) on their website.

10. Precautions or suggestion when buying
through social media ads.
 Fake website making quickly so there will be some mistake
happen in formation of website so try to find out.
 Reputed companies never uses their email id as
xxxxx@gmail.com or xxxxx@Hotmail.com their own
company email id .
 Check website through www.urlvoid.com to know the owner
of the creator of website.

11. Conclusion :
 Don’t buy things over the suggested by influencers like riyaz,
asish chalchalani, etc.
 Don’t buy on the basis of comments or like of a product.
 Check the reliability of the company i.e. fake or original
e.g. Original name adidas
Fake name adibas

12. Reference
https://youtu.be/X5z9iqmdelo