1. No finish
line…EVER

2. Getting a link is the start

3. Would your
behavior change?

4. Momentum
@wilreynolds

5. Warning - Warning - Warning
@wilreynolds

6. “It seemed to come at the perfect time for the 49ers.
We had a ton of momentum and the power went out
just after we returned a kick. It felt like the power was
out forever and it was hard to get going after that.”
@wilreynolds

7. What does this
have to do with
SEO?
@wilreynolds

8. @wilreynolds

9. @wilreynolds

10. Vs today
@wilreynolds

11. @wilreynolds

12. @wilreynolds

13. #RCS before
“content marketing”
@wilreynolds

14. Inertia
(Real companies have it)
@wilreynolds

15. There is no
finish line
@wilreynolds

16. @wilreynolds

17. @wilreynolds

18. @wilreynolds

19. The Link
Newsletter Sub
Twitter Follower
You’d Keep Going
@wilreynolds

20. Lose $$
on
1 st Purchase?
@wilreynolds

21. Obsessed about
the next step
@wilreynolds

22. @wilreynolds

23. #linklove?
@wilreynolds

25. New follower on
Twitter
Step
@wilreynolds

26. @wilreynolds

27. Getting Followed - 1st Step
@wilreynolds

28. New newsletter
subscriber
@wilreynolds

29. Step
@wilreynolds

30. Did you see the difference?
@wilreynolds

31. WTF?
Step
@wilreynolds

32. How about
Step
@wilreynolds

33. Step
@wilreynolds

34. Step
@wilreynolds

35. Thinking…
Resume?
Lead?
Step
@wilreynolds

36. Nudges all around us
@wilreynolds

37. An @ mention
@wilreynolds

38. Step
@wilreynolds

39. A Tweet
Step
@wilreynolds

40. Step
@wilreynolds

41. Yeah but that’s not
link building!
@wilreynolds

42. Wait for it…
@wilreynolds

43. Step
@wilreynolds

44. Step
@wilreynolds

45. Blog about your vendors
new features
Step
@wilreynolds

46. Step
@wilreynolds

47. Step
@wilreynolds

48. Booth = Sales
@wilreynolds

49. Koosh balls here!
Ooh We got
Buy Our Shit >
Booth pens Buy our Shit
Shit Their Shit
Babes and shit
Got Buy our Shit
<3 Shit! We Shit,
Funded,
Marty’s need G’s Hung
spending
shit engineers shit Over
@wilreynolds

50. We will help you, IF and only IF
we can make money off of you!
@wilreynolds

51. Booth to build links
@wilreynolds

52. Yup, it’s another @garyvee slide
@wilreynolds

53. Yup, I’m gonna do it
@wilreynolds

54. Helping people builds a
LOT more than links!
@wilreynolds

55. Analyzed
50,000 sent emails
@wilreynolds

56. Used regression &
correlation analysis on
word usage
@wilreynolds

57. DH
+ MFs +
3 H u
_________________
MF 1xhu / p1/2
@wilreynolds

58. @wilreynolds

59. Example
@wilreynolds

60. @wilreynolds

61. Do it for free, builds
trust momentum
@wilreynolds

62. Do analysis of time on
page, add to
carts, conversions
@wilreynolds

63. What can you do to build
trust momentum for
links later?
@wilreynolds

64. Printing a page is
momentum?
@wilreynolds

65. @wilreynolds

66. @wilreynolds
100k+ Yes’s

67. @wilreynolds

68. Pic of my kid winning pic of the week = shared
@wilreynolds

69. Upload your kids
colored pictures
@wilreynolds

70. @wilreynolds

71. Step
@wilreynolds

72. Newsletter with over
1,000 subs?
@wilreynolds

73. How many write for blogs?
@wilreynolds

74. Old school content marketers have newsletters
@wilreynolds

75. 4.2 Million Subs
@wilreynolds

76. Segmentation, FTW
@wilreynolds

77. BIG CLIENTS, Wahhhhh
Small biz can’t do RCS
@wilreynolds

78. Not impressed?

79. Ok ok ok
@wilreynolds

80. Heard of Crayola?
@wilreynolds

81. climbingframes.co.uk?
@wilreynolds

82. @wilreynolds

83. 100% refund?
@wilreynolds

84. “Others have put this
together too!”
(Increase conversions)
@wilreynolds

85. @wilreynolds

86. E-commerce?
@wilreynolds

87. Never Stop Converting
@wilreynolds

88. What could you do post
purchase?
@wilreynolds

89. “Want this purchase
for free?”
@wilreynolds

90. @wilreynolds

91. Wish List
+
How to
convince your wife
@wilreynolds

92. Head smacking
@wilreynolds

94. Who do your link targets
like to link out to?
@wilreynolds

95. @wilreynolds

96. Screaming Frog
@wilreynolds

97. @aichleebushnell
@wilreynolds

98. @wilreynolds

99. @wilreynolds

100. Do that with the
top 100 sites
@wilreynolds

101. Followerwonk
@wilreynolds

102. @wilreynolds

103. @wilreynolds

104. @wilreynolds

105. Regex in Followerwonk?
F yeah!
@wilreynolds

106. Enterprise SEO’s
@wilreynolds

107. @wilreynolds

108. Corporations
are people too
@wilreynolds

109. Corporations
have people
@wilreynolds

110. G+ Tools #1
Gplusdata.com
@wilreynolds

111. Circlecount.com
@wilreynolds

112. Reverse Engineering
“Popularity”
@wilreynolds

113. @wilreynolds

114. @wilreynolds

115. @wilreynolds

116. @wilreynolds

117. @wilreynolds

118. @wilreynolds

119. @wilreynolds

120. @wilreynolds

121. @wilreynolds

122. @wilreynolds

123. @wilreynolds

124. Little Bird
@wilreynolds

125. @wilreynolds

127. @wilreynolds

128. Start with the head
smacking easy stuff
@wilreynolds

129. @wilreynolds
@seerinteractive
@wilreynolds