SearchLove London 2018 - Wil Reynolds - 10 Conversation Changing Visuals

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Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.

Apresentações e oratória

10+ New
Ways
To
Visualize
Your Search Data

©2018 Seer Interactive • p2
Link to these slides
http://bit.ly/newseoviz

Who has made a
report that looks
like this?

©2018 Seer Interactive • p6
Back to Basics
&
The Problem With New Content

©2018 Seer Interactive • p7
I watched a stock Hyundai beat
a stock Porsche

This is last years
Presentation,
The Hyundai.

You want the
Porsche and
can’t drive the
Hyundai.

©2018 Seer Interactive • p22
8 mover keywords
in every NYC zip code

©2018 Seer Interactive • p25
Moving company in Queens

Arrows =
Queens Movers
not ranking
for the term
“queens moving”

©2018 Seer Interactive • p32
Client, product feed impact,
I don’t really sell low end of the
market

©2018 Seer Interactive • p34
For every KW what % of PLAs are
“below our price target”?

©2018 Seer Interactive • p50
But on Mobile…

©2018 Seer Interactive • p57
Hospital Client

©2018 Seer Interactive • p58
Looking for categories that
don’t add up

0 mentions of durable
or synonyms of durable

©2018 Seer Interactive • p81
Yet for Organic…

©2018 Seer Interactive • p83
To answer 14,680 Queries

Your LONG TAIL!!
Is Longer Than
You Think…

©2018 Seer Interactive • p85
“Search term that spent
$250 all year,
in a $4MM account”

©2018 Seer Interactive • p86
How many words look like
that?

Client whose #1 competitor on desktop rankings in the top 20 (un
KnowYour Enemy

©2018 Seer Interactive • p91
Top Competitor on Google
YOUTUBE!!

©2018 Seer Interactive • p92
5th Competitor
Quora

©2018 Seer Interactive • p95
New Conversation,
should we advertise?

©2018 Seer Interactive • p99
Competitors you never would have told
us

©2018 Seer Interactive • p101
New Conversation:
Of 114 domains, you are the one with
the highest exposure to…

©2018 Seer Interactive • p102
Mismatch on Landing Pages
(Where Wikipedia is ranked #1, across
15 Million keywords)

©2018 Seer Interactive • p108
30 keywords
5 KWs/pg
6 pages?

©2018 Seer Interactive • p111
So now when I hear…
X KWs / Pg…

©2018 Seer Interactive • p113
Let’s Dissect a Domain…
Who should we pick?

©2018 Seer Interactive • p126
Go investigate the page

©2018 Seer Interactive • p128
New Conversation, can we do better?

©2018 Seer Interactive • p130
DO NOT Skip the niche players

©2018 Seer Interactive • p136
What has Big Data Done
for Seer?

©2018 Seer Interactive • p137
Prioritization
Revenue Foucsed Recco’s
Rely Less on Best Practices
Accountability - Show Me Data
Stronger Client Convos

©2018 Seer Interactive • p138
Thank you!

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