SearchLove London 2015 | Talia Wolf | Emotional Targeting

•

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Imagine being able to truly understand your customer on an emotional level and translate that knowledge into revenue. Take your optimisation tactics to the next level and learn everything you need to know to tap into your customer's emotional triggers and unlock the missing link to increasing your revenues.

Unlocking The Missing Link in CRO:
Emotional Targeting
Talia Wolf | Conversioner.com
Taliagw

@taliagw

@taliagw

Me
@taliagw

@taliagw

@taliagw

@taliagw

@taliagw

People don’t remember what you said,
they remember how you made them feel
Maya Angelou
@taliagw

@conversioner_ @taliagw #CTAConf@taliagw

@taliagw

@taliagw

@conversioner_ @taliagw #CTAConf

Emotional Targeting
Make it about
the customer
Show it
Don’t just say it
Test Concepts
not elements
@taliagw

Makingitaboutthecustomer
@taliagw

Makingitaboutthecustomer
@taliagw

Makingitaboutthecustomer
@taliagw
In Marketing:
You’re not Harry Potter, you’re Dumbledore.

@taliagw

@taliagw

@conversioner_ @taliagw #CTAConf@taliagw

35%
Revenues
@taliagw

Show It, Don’t Tell It
@taliagw

That’s 3 seconds shorter than a gold fish!
Humans have an attention span of under 6 seconds.
Microsoft
@taliagw

@taliagw

@taliagw

@taliagw

97%
Revenues
@taliagw

Testing Concepts Not Elements
@taliagw

@taliagw

@taliagw

23%
Revenues
@taliagw

78%
Revenues
@taliagw

Emotional Targeting Framework
@taliagw

35@taliagw

36
Emotion Setting Words Visual
(things,
activities)
Colour
Current
Feeling
Desired
Feeling
Emotional Targeting Framework
@taliagw

talia@conversioner.com

@conversioner_ @taliagw #CTAConf
Case Study 1

@taliagw

Emotional Triggers:
Conﬁdence Inspiration
@taliagw
Superiority

@taliagw

Testing Concepts
About the Customer
Showing it
@taliagw

42%
Revenues
@conversioner_ @taliagw

Case Study 2

@taliagw

@taliagw

@taliagw

Emotional Triggers:
Energetic AnticipationExcitement
@taliagw

@taliagw

Testing Concepts
About the Customer
Showing it
@taliagw

550%
Revenues
@conversioner_ @taliagw

@taliagw

@taliagw

Marketing isn’t a battle of products it’s
a battle of perceptions.
Jack Trout
@taliagw

@conversioner_ @taliagw #CTAConf

Contact me:
@conversioner_
talia@conversioner.com
conversioner.com/blog
@taliagw

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SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis. Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more! This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000? If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task. This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

Mais de Distilled (20)

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

Último

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Brand experience Peoria City Soccer Presentation.pdf

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What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Branding strategies of new company .pptx

Branding strategies of new company .pptx

Branding strategies of new company .pptx

VikasTiwari846641

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Cash payment girl 9257726604 Hand ✋ to Hand over girl

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Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

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Delhi Call girls

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Último (20)

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Brand experience Peoria City Soccer Presentation.pdf

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

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What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Brand Strategy Master Class - Juntae DeLane

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Branding strategies of new company .pptx

Branding strategies of new company .pptx

Branding strategies of new company .pptx

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

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SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

SearchLove London 2015 | Talia Wolf | Emotional Targeting

1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf | Conversioner.com Taliagw

2.

10. People don’t remember what you said, they remember how you made them feel Maya Angelou @taliagw

11. @conversioner_ @taliagw #CTAConf@taliagw

14. @conversioner_ @taliagw #CTAConf

15. Emotional Targeting Make it about the customer Show it Don’t just say it Test Concepts not elements @taliagw

16. Makingitaboutthecustomer @taliagw

17. Makingitaboutthecustomer @taliagw

18. Makingitaboutthecustomer @taliagw In Marketing: You’re not Harry Potter, you’re Dumbledore.

21. @conversioner_ @taliagw #CTAConf@taliagw

22. 35% Revenues @taliagw

23. Show It, Don’t Tell It @taliagw

24. That’s 3 seconds shorter than a gold fish! Humans have an attention span of under 6 seconds. Microsoft @taliagw

28. 97% Revenues @taliagw

29. Testing Concepts Not Elements @taliagw

32. 23% Revenues @taliagw

33. 78% Revenues @taliagw

34. Emotional Targeting Framework @taliagw

36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling Desired Feeling Emotional Targeting Framework @taliagw

37. talia@conversioner.com

38. @conversioner_ @taliagw #CTAConf Case Study 1

40. Emotional Triggers: Conﬁdence Inspiration @taliagw Superiority

42. Testing Concepts About the Customer Showing it @taliagw

43. 42% Revenues @conversioner_ @taliagw

44. Case Study 2

48. Emotional Triggers: Energetic AnticipationExcitement @taliagw

50. Testing Concepts About the Customer Showing it @taliagw

51. 550% Revenues @conversioner_ @taliagw

54. Marketing isn’t a battle of products it’s a battle of perceptions. Jack Trout @taliagw

55. @conversioner_ @taliagw #CTAConf

56. Contact me: @conversioner_ talia@conversioner.com conversioner.com/blog @taliagw