As marketers we are often challenged with promoting products that customers simply don't understand - or worse, products that bore the heck out of people. Do you wish you could trade in your ordinary offering for something really amazing? April will show you the way to transform your tame, tiresome products into standout superstars. April will also share a set of case studies where she took undifferentiated me-too products and turned them into leaders by changing their context, along with a framework for doing this yourself.