3. DOING BUSINESS ON THE WEB FOR
10 YEARS
BEEN BOTH A CONSULTANT AND HAVE HIRED CONSULTANTS
Monday, May 20, 13
4. Make your customers
happy!
The lifeblood of your business is
your customers. They interact with
you and even pay you… Without
them you wouldn’t be in business.
- What do your customers want?
- How can you satisfy them?
- Can you create a business?
“We asked ourselves what
we wanted this company to
stand for. We didn't want to
just sell shoes. I wasn't even
into shoes, but I was
passionate about customer
service.”
Tony Hsieh
Monday, May 20, 13
24. Don’t just track ROI,
pitch ROI!
Tracking a company’s ROI is one
thing, but before you even accept
them as a client you should pitch
them how much money you can
make them.
- Current traffic
- Estimated increase
- Conversion rate
- Average revenue per sale
- Profit magins
“Show me the money!”
Jerry McGuire
Monday, May 20, 13
34. What is User Experience?Optimize for happiness
WASTING MONEY WILL
Kill Your ROI
Monday, May 20, 13
35. Measure and optimize
your business
Focus on actionable metrics for
your business. It’s easy to drown in
a sea of vanity metrics. Hone in on
the metrics that matter based on
your own specific business goals.
- Net Promoter Score
- Churn
- Average revenue per customer
- Employee happiness
- Profitability
“Be metrics driven and test
a lot."
Mark Suster
Monday, May 20, 13
36. What is User Experience?Don’t be too greedy
Monday, May 20, 13
44. What is User Experience?In house VS consultants
Monday, May 20, 13
45. The best solution is
the effective one
Figure out where your strengths
and weaknesses lay in your
organization. Then use
consultants to fill in the gaps.
- Optimize for speed
- Design for results
- Remove bottlenecks
- Reduce scope
“Efficiency is doing things
right; effectiveness is doing
the right things.”
Peter Drucker
Monday, May 20, 13
46. Who are your leaders?
EMAILSOCIALCONVERSION
AFFILIATE SEO PAID
Monday, May 20, 13
47. What is User Experience?Optimize for speed
LEADERS SPEED
Things Up
Monday, May 20, 13