1. PULLING BACK THE
CURTAIN OF VIDEO SEO
by Chris Savage
Search Love - September 2013
Friday, September 6, 13

2. @csavage
FRIENDS MAKING THINGS
Friday, September 6, 13
Started 7 years ago. Focused on being a part of the shift going forward.

3. @csavage
WISTIA
TODAY
Friday, September 6, 13

4. @csavage
VIDEO SEO
ISN’T HARD
Friday, September 6, 13

5. @csavage
WHY USE VIDEO AT ALL?
WHERE TO SEND
YOUR TRAFFIC?
Friday, September 6, 13

6. @csavage
AMAZON.COM
Friday, September 6, 13

7. @csavage
All of human history
Caves Agoras InternetsStores
No more people
involved in purchases!!!!!!
Friday, September 6, 13

8. @csavage
THE AGORA
Friday, September 6, 13

9. @csavage
Video brings humans back
into the buying process.
magictricks.com
Friday, September 6, 13

10. @csavage
Paul from Wisegrass.com
Friday, September 6, 13
http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/

11. @csavage
VIDEO IS TRUST
Friday, September 6, 13

12. @csavage
BORING
SURVEY
EATS
TRUST
Friday, September 6, 13

13. @csavage
Friday, September 6, 13
http://wistia.com/blog/content-and-events-survey-2013/

14. @csavage
~1,000 survey responses!!! #omfg
Friday, September 6, 13

15. @csavage
WHERE DO YOU WANT
VIEWERS TO GO?
Friday, September 6, 13

16. @csavage
DRIVE CONVERSIONS
Friday, September 6, 13

17. @csavage
BRANDING EQUALS WIN
Friday, September 6, 13

18. @csavage
Make life easy for the robots
Friday, September 6, 13
The rules are the same, it all comes down to make life easy for robots.

19. @csavage
Video Sitemaps
http://bit.ly/videoseophil
Friday, September 6, 13

20. @csavage
Open graph tags
Friday, September 6, 13

21. @csavage
Schema.org
Friday, September 6, 13

22. @csavage
Captions & Transcripts
Friday, September 6, 13

23. @csavage
Robots hate being tricked.
Friday, September 6, 13

24. @csavage
Video placement & size
Friday, September 6, 13

25. @csavage
PAYWALLS
Friday, September 6, 13

26. @csavage
START OPTIMIZING
BEFORE PRODUCTION
Friday, September 6, 13

27. @csavage
Friday, September 6, 13

28. @csavage
“how to”
“building”
“creating”
“making”
“install”
“show me”
WALKTHROUGH WORDS
Friday, September 6, 13

29. @csavage
MAKING BETTER
VIDEOS TOMORROW
Friday, September 6, 13

30. @csavage
START (S)CRAPPY
Friday, September 6, 13

31. @csavage
START (S)CRAPPY
Friday, September 6, 13

32. @csavage
Use the camera you
already have
Friday, September 6, 13

33. @csavage
GET LIGHTS!!!!!!!!
http://bit.ly/lighting-kit
Friday, September 6, 13
http://wistia.com/blog/your-first-lighting-kit/

34. @csavage
TAKE MORE CHANCES
Friday, September 6, 13
http://wistia.com/blog/wistia-office-switch/

35. @csavage
Friday, September 6, 13

36. PUTYOURSELVES
ON CAMERA
Friday, September 6, 13

37. @csavage
BUILD AN AUDIENCE
Friday, September 6, 13

38. @csavage
BUILD AN AUDIENCE
Friday, September 6, 13

39. @csavage
ITERATE
Friday, September 6, 13

40. @csavage
Video is your best opportunity for trust
Friday, September 6, 13

41. @csavage
Video is your best opportunity for trust
Be strategic about where people watch
Friday, September 6, 13

42. @csavage
Video is your best opportunity for trust
Be strategic about where people watch
Make life easy for the robots
Friday, September 6, 13

43. @csavage
Video is your best opportunity for trust
Be strategic about where people watch
Make life easy for the robots
Optimize before you make video
Friday, September 6, 13

44. @csavage
Video is your best opportunity for trust
Be strategic about where people watch
Make life easy for the robots
Optimize before you make video
Make better videos
Friday, September 6, 13

45. @csavage
THANK YOU!
Any questions?
wistia.com/learning - chris@wistia.com
Friday, September 6, 13