6. "If you want a
preview of where
we're headed with
apparel go look at
the denim
category, go look
at women's jeans on
Amazon. That'll give
you a little insight
into our future."
http://www.excitingcommerce.com/2010/08/j
eff-bezos-on-amazons-fashion-strategy-.html
8. Allow your
content to be
remixed and
hacked. Turn
products into
linkbait
http://artistmarketplace.moleskine
.com/
9. Zappos have over 50,000 product
videos (and >185,000 video urls
indexed)
http://blogs.zappos.com/fif
tythousand
10. Product Video Results
Higher Conversions Stay Longer
64% -85% 2min Longer
Average stay when engaged
More likely to purchase after with video
watching a product video Comscore 8/2010
Internet Retailer 4/2010 / Comscore 8/2010
Search Enhancement Offline Impact
53x Higher 6% increase
Likelihood of a front-page In in-store sales
Reckitt Benckiser, Nielsen, May 2010
Google result
Forrester, 1/2010
This slide stolen with permission from TippingpointLabs.com