All about detailed about Brochures....

1. BROCHURES
Presented by: Disha Mishra
Dept. of Library and Information Science
MLIS

2.  A brochure is an informative paper document , that can be folded into a flyer, pamphlet
or leaflet.
 Brochures are advertising pieces mainly used to introduce a company or organization and
inform about products and/or services to a target audience.
 Brochures are a great way to package information in a simple ,eye-catching design that
attracts potential clients by offering basic information.
INTRODUCTION

3. PURPOSE
• Catch the target audience's eyes at first sight with its amazingly beautiful visual
design.
• Promote your products, agency, or service in an intuitive way.
• Build trust between you and your potential clients.
• Compared with advertising on TV or in newspapers, brochures seem to be more
cost-effective.
• Establishes and reinforces organization's identity and image.

4. FEATURES OF BROCHURES
• A brochure should be clear , attractive and brief.
• It is a cost-effective method.
• Easily understandable by readers since it utilizes lucid language to create awareness
about something
• In terms of reaching your target audience, it is impressive
• Offer solid future products and services references featured by a company.
• Brochures are used primarily to give a thorough explanation of one specific subjects,
to convey information and regulations.

5. CHARACTERISTICS
 Brochure made by attractive design, not to be big sized and catchy for
public.
 Brochure usually distribution itself and not part of another media.
 Republication is possible in Brochure.
 It is made with aim to inform , persuade and influencing people .

6. TYPES OF BROCHURES

7. Compared with a flyer ,brochure are more detailed
Less developed than a newsletter
Brochures usually uses higher quality papers, more color and is folded.
Pamphlets are used for non-commercial promotion, while brochures are
used to advertise products and services.
 Leaflets used to inform and educate the general public.
DIFFERENCE BETWEENBROCHURES, FLYER, NEWSLETTER,
LEAFLETS ANDPAMPHLETS

8. POINTSTO REMEMBER WHEN WRITING A BROCHURE TO MAKE IT
POWERFULAND EFFECTIVE
 Who is the target audience?
 What is the key message….. Write from the reader’s point of view.
 What is the purpose of the brochure?
 Write to grab attention and hold interest.
 Tell. Sell. And tell again
 Personalize for greater impact
 Create an environment that stimulates interest
 Use words that make pictures and pictures that sell.
 Support claims with verifiable facts.
 Ask for action

9. CREATING YOUR BROCHURE
Grab attention: Make sure the front panel will attract attention by using catchy phrases or images
The Entire Look: Attractiveness determines how likely a potential customer is to pick up your brochure.
The design, including colors, fonts, graphics, and layout, all impact attractiveness.
The 5 W’s and one H:— who, what, when, where, and why — and the H — how?
 Who is the business or sponsor
 What is the service or event?
 When is the event? Give the date, time of the event or business operation hours.
 Where is it located? Include a map that shows major highways.
 Why should anyone attend, use your service, shop at your store, visit your website, or take action if this is a public
service?
 How can they take the action you want (for example, make reservations)?
A brochure should be clear, attractive, and brief.

10.  Be Brief: Only important and interesting key points
 Use major highways drawings rather than words when possible
 Use bullets to break copy into small
 Create interest: . Create interest by appealing to potential clients’emotions and needs
 Long-term effectiveness: Make your brochure worth keeping. Give your audience a
reason to hang on to it, even if they decide not to call or buy right now
 Organize information: Use subheadings, text boxes, and bullets to break up text and
organize information.
 Avoid copyright infringement: To avoid violating copyright, seek photos from digital
commons areas, obtain permission to use images, and be surethe copyright holder is
appropriately cited
 Check the facts : Use your resources, including local libraries and professionals, to
review your brochure before you distribute it to the public.

11. SIZE AND FORMAT: The size of a brochure is usually determined by the amount and type of information you need to include, and your budget
Simpel card that is printed front and back but has no folds
A brochure with four panels or six panels, or
A very detailed brochure with eight panels or more,
8½ x 11 paper works well with a two-fold, four- panel design or with the typical three-fold, six-panel design
BACK PANEL: The back panels are an easy-to-find place for contact information.
Mailing information also can be placed on the back panel, allowing the brochure to be mailed without an envelope ,which save money and trees
GRAPHIC DESIGN
Emphasis • Levels of information
Repetition • Typography (font)
Alignment • White space
BROCHURE RACK TEST
In a crowded rack, will your brochure stand out visually and create enough interest for someone to pick it up?
LAYOUT

12. Don’t Forget the Final Check
 Check spelling and grammar .Do not rely solely on spell check because it wont identify words used
incorrectly but spelled correctly.
 Double check that five W’s and one H are prominent
 Check for:
 yourcompanynameandlogo,and
 Contactinformation,includingaddress,phonenumber, email,andwebsiteaddress;
 Explain how to use your services or take action

13. EXAMPLES OF SOME BROCHURES

14. SOME EXAMPLES OF SOFTWARE