An Android Application It does the embedding of AR based library content into the natural environment to generate a 3D model of the product which is tracked thus displaying it on the mobile screen.

1. ENHANCE360
The future is here
Marketing Plan for original Android App

2. CHANGING YOUR PERCEPTION..
..THE WAY YOU LOOK AT THINGS

3. Have you ever wondered, while shopping online, how the
product would actually look in reality ?
Probably yes, by imagining its actual structure. Well, we have
a much simpler solution for you.
ENHANCE360, as the name suggests, is an android
application which Augments the 2D image which you see,
into a 3D model which is tracked thus displaying it on your
mobile screen using VIRTUAL REALITY.
The application uses your phone’s camera to detect the image
and thus track and display a virtual 3D model of the product.
EXECUTIVE SUMMARY

4. To make the product available to users in hand,virtually, giving
them a better hands-on about the product and hence
making shopping more reliable and user friendly.
GOAL

5. SHOPPING MADE EASY
Presenting you the 3 Dimensions for a clear vision

6. SITUATION ANALYSIS

7. COMPANY
OVERVIEW
Positioning the app in the
minds of customers in such
a way that the app
will be seen as a virtual
platform for shopping
by its customers.

8. MARKET OVERVIEW
Number of active virtual reality users worldwide from 2014-2018(in millions)
0
25
50
75
100
125
2013 2014 2015 2016

9. TARGET CUSTOMERS
WHO ARE THE CUSTOMERS
ENHANCE360
TARGETS ?

10. 1 Individual users who wish to shop from home
but have store outlet like experience.

11. 2
Businesses who need to advertise their
products and make a good first impression
of their launched product on the customer.

12. 3 Businesses who need to keep a check on their
stock inventory wherein the manager (or worker) scans the
tags present on the stock bins (boxes) and the information about
the product present in that bin is displayed on the mobile screen.

13. STRATEGY

14. COLLABORATIONS
The key collaborator will be E-
commerce sites and large and medium
scale retailers
and the strategy which provides the
consumers with the best price,
quality and service

15. Enhance360 has a collaboration with IKEA,
a multinational company that designs and sells readymade furniture
,to help customers with a clarion view to visualise the products
once they view it in 3-D and make their choices accordingly

16. COMPANY
It has developed a lot of in-house innovation and technically
developed best practices that have now become the
industry standard by the creation of this app

17. KNOWING YOUR COMPETITION !!

18. QR & Barcode Scanner can scan and read all QR / barcode
types including text, url, ISBN, product, contact,
calendar, email, location, Wi-Fi

19. ENHANCE360 Vs QR & BARCODE SCANNER
Enhance360 gives a 3-D view of
the product
QR & Barcode scanner does not
give a 3-D view of the product.
The free version of Enhance360
does not provide information
about the product.
The free version of QR &
Barcode scanner provides
information including
cost,availability,
maufacturing date etc.
POINTS OF DIFFERENCES

21. A customer value proposition is a business or
marketing statement that describes why a customer
should buy a product or use a service
WHAT IS CVP ?
It is specifically
targeted towards
potential
customers rather than
other constituent
groups
such as employees,
partners or suppliers.

22. Working towards customer delight
will obtain
customer loyalty gradually.
Mobile internet usage is
increasing there by chances
of increase in sales through
mobile shopping.Development
of m-commerce in the e-market.
Target social medias to
reach young population
CUSTOMER VALUE

23. COLLABORATION VALUE
The main collaborator of this app will be stores
of major cities and the delivery companies like
Bluecoat or first flight.So that customers will
always feel convenient and they will review it as
good one,which will ultimately raise its App value.

24. The company value is to create a memorable
experience for buying online products and thus
establishing their strategy of building dominant
shares in all the categories they operate in.
This will strengthen the position of Enhance360
in the app market
COMPANY VALUE

25. MARKETING TACTICS

26. PRODUCTS
Enhance360 focuses
on targeting wide
range of products
• Electronic products
• Mobile phones
• Handicrafts
• Apparels
• Footwear
• Automobile

27. ENHANCING YOUR VIEW

28. SERVICES
There are some distinctive services provided by Enhance360
that will target the market and eliminate its competitors.
Let us have a look….

29. CUSTOMER COMES FIRST
Say if a customer is willing to purchase a particular
product online.He may need a 3 Dimensional view of
the object for a better judgement of the product and to
eliminate the other options.This 3-D view of the object will
give an insight to the customer about the products’s
dimension,size and shape.

30. BRAND
ENHANCE360 is successful in reinforcing its
brand image through its tagline

31. The invention of Enhance260 will create
a milestone in the technical world and
social media and will help this app to get
connected with many people and has given
many choices to their consumers for their
selection of products
Branding Preposition

32. PRICE

33. FREE VERSION
The free features of the app will comprise of the 3-Dimensional
view of the object which is tracked.
PREMIUM VERSION
The additional features in the premium version will
comprise of providing necessary information about
the product to its customers such as cost,availability,
manufacturing date,stores in which the product is available etc.

34. Keeping in mind the customers’s budget and the expenditure
in the resources needed for the development of the app,
the optimal pricing for the premium version will be $10.00 a month.

35. INCENTIVES
Incentives is to encourage customers
to shop via the app thus giving them a
taste of the convenience of mobile app shopping
• Free shipping of products for overall Indian
Boundaries after certain amount of purchase
done
through Enhance360.
• Maintenance is easier for Enhance360 as
compared to the other apps

36. Enhance 360 gives a free one year
subscription of its premium version to the
most regular and green card customers of
IKEA,its chief collaborator

37. COMMUNICATION
How ENHANCE360 communicates ?

38. Enhance360 adopts various means of communication
• Social Media
• Traditional forms of advertising
• Online advertisements
• Brochures and Templates
• Official blogs
• Featuring e-mails

39. DISTRIBUTION
When it comes to distribution,what strategy
Enhance360 adopts !?

40. • The primary way of distribution is to publish the app on Google Play
so that the app is widely reachable to the entire market.
• With the Playbook app for developers one can stay on top of the
features and best practices to grow the app or game business on
Google Play.
• Exploring the in-depth guide to Google’s developer products,
grouped by what one is trying to do: develop, launch, engage,
grow, earn further adds to the distribution process.
• It can be distributed to selected end users as well according
the specific needs and requirements.

41. Finally what is
required is
IMPLEMENTATION

42. Enhance360 uses ARToolkit,one of the most technologically
sound software to present to you “Augmented Reality”
ARToolKit is an open-source computer tracking library for
creation of strong augmented reality applications that
overlay virtual imagery on the real world.
In order to create strong augmented reality, it uses video
tracking capabilities that calculate the real camera position
and orientation relative to square physical markers or
natural feature markers in real time.
INFRASTRUCTURE

43. To present to you the way in which you need your
products

44. PROCESSES

45. How shopping can be made easier ?
It starts from a wish to generate a 3-Dimensional
picture of the product on your screen
You get an idea !
You work on that idea.
Artoolkit helps your dream come true.
You come up with this amazing app.
You employ several marketing and distribution
strategies to so that people know your app.
A unique Marketing Plan is adopted.

46. SUMMARY
• Executive
Summary
• Goal
• Situation
Analysis
Company
Overview
Market
Overview
Target
Customers
• Tactics
Services
Brand
Incentive
Communication
Distribution
• Implementation
Infrastructure
Processes
• Strategy
Collaboration
Company
Competition
• Value
Preposition
Customer Value
Collaboration
Value
Company Value

47. Created by Disha Itkelwar,VNIT Nagpur during a marketing internship by
Prof. Sameer Mathur,IIM Lucknow
DISCLAIMER