John Egan, a growth engineer, talks about data driven growth at Pinterest.

1. John Egan
Growth Engineer @ Pinterest
Data Driven Growth

2. MAU Prediction Model

3. Where Do You Focus?
New user email campaign
Improved invitation flow
Add more invitation prompts
Share content to social media
Work with partners to get distribution
SEO
Advertising
SEM
Improve signup conversion
Content marketing
Improve new user experience flow
Email campaign to resurrect dormant users
Retargeting campaigns
Social media contests
Paid app installs
Weekly engagement emailCompany blog
Blogger outreach
Add invitations
Get press coverage
Add more social features
Push notifications
Build analytics dashboard

4. Growth Model
New
Users
Monthly Active
Users
Dormant Users

5. Growth Model
New
Users
Monthly Active
Users
Dormant Users
Acquisition
Activation
Churn
Churn
Resurrection

6. Net MAU Graph

7. Knit:
The best outcomes happen
when you work with others.

8. Prioritize projects based on ROI

9. Due diligence is cheap,
engineering is expensive

10. Document Experiments

11. Segmented Experiment Analysis

12. Core: Active multiple times a week
Casual: Active ~1 a week
Marginal: Active <1 a week
New: Joined in the past 28 days
Dormant: Not active for 30 days
Resurrected: Was dormant, but became a

13. Segmented Experiment Analysis

14. Marginal Users (~once a month)
users)

15. Core Users (multiple times a week)
users)

16. Old Signup Wall

17. Inspired Wall