Adam Posner

Melbourne Area, Australia Australia

Marketing that Makes Price Irrelevant || customer loyalty strategies and loyalty program marketing || author

Advertising / Marketing / PR

With over 21 years of data-driven marketing experience, Adam is obsessed with customer loyalty, retention and valuable customer growth. He established Directivity in 2007 and has helped the customer loyalty and strategic marketing needs for BlueScope, Pearson, Quest, Mt Buller, Global Beauty Group, Travel Superstore, RSEA Safety Stores, Know It All Loyalty Systems, Chemplus, NHP Electrical, Horseland, RAA and Milwaukee, with strategies that deliver: • Customer loyalty, retention and loyalty program marketing • Marketing that Makes Price Irrelevant (his new book is available at www.makingpriceirrelevant.com) Marketing that Makes Price Irrelevant is a strategic process that helps busines