Corporate social responsibility

Corporate Social Responsibility (CSR) articles by Mallen
Baker
When the competent become the enemy of the good
Business Respect, 17 Feb 2008

The challenge - our rapidly changing world is creating the need for businesses to make a step
change in how they do business. The systems companies use to manage their social responsibility
are maturing, and this is seen as a good thing that will help them to address the challenge. But what
if that's wrong? What if those systems are becoming the enemy of change, not the mechanism for it?

Reduced harm tobacco - is it just smoke and mirrors?

The debate on socially responsible tobacco has not moved on much in the last six years since BAT
produced its first CSR report. At that time, I wrote that the real test was on product harm reduction
- and that remains the message today. What progress have we seen in whether the promise of
reduced harm products is any closer?

Innovation for sustainability - can we meet the challenge?
Business Respect, 20 Jan 2008

The business environment is changing dramatically. Climate change and poverty have become
market shapers that will not disappear with economic hard times. Adaption and innovation is the
successful business response to such changes, so how far can corporate sustainability become a
feature of innovation within business?

Predicting a Riot - Looking five years forward and back

Now is the season for predictions for the coming year. However, single year predictions are for
wimps - most are simple extrapolations of existing trends which arrive at fairly predictable results.
Back in 2001, I made some predictions for the next five years - how well did these stack up against
the reality, and what might the next five years hold for the world of corporate social responsibility?

2007: A review of the year
Business Respect, 23 Dec 2007

A lot happened in the world of Corporate Social Responsibility during 2007. Did the year really
represent a 'tipping point' as some have suggested? Have all the arguments been won? Or is there
still a long way to go?

Crying over spilt milk

There is no greater myth in corporate social responsibility than the idea that there is always an
obvious right thing to do, which will bring reputational and business benefits. And there is no better
illustration of this fact than the way that UK supermarkets have been comprehensively stuffed over
the recent milk price-fixing row.

The unnecessary suicide of the organic food movement
Business Respect, 28 Oct 2007

The UK's Soil Association has announced that it will remove its organic certification from any foods
which have been transported by air freight except for those whose production meets Fairtrade
requirements. The move has created huge controversy, and with justification.

Climate change: A frontier made of cement and steel


So, to the delight of some and the irritation of others, Al Gore has been given the joint honour of the
nobel peace prize, alongside the IPCC. Both have had a huge part to play in raising awareness.
Awareness, however, is the easy part.

So what is the state of responsible business in the world today?
Business Respect, 30 Sep 2007

You've heard the hype, and the theory. But where is corporate social responsibility really strongest
across the world, and which companies are really doing what? New analysis published by research
firm EIRIS goes some way towards answering the question.

Child labour in India – A moral red line set in stone
Ethical Corporation, 1 Sep 2007

More and more people want their attractive gardens to be an oasis of peace for their children to play
and grow up in.

The invisible problem
Business Respect, 8 Jul 2007

At first glance, you may not even see them, or notice them. But how you do business may do them
desperate damage, or give them a lifeline. They are your vulnerable customers.

How to keep your honour if not your job
Ethical Corporation, 1 Jun 2007

The contrast could hardly be greater. Paul Wolfowitz has become embroiled in scandal around his
private life and its impact on his business and, at the time of writing, is hanging on. Once he was in
trouble, all those about him have queued up to stick the knife in. John Browne has become
embroiled in scandal around his private life and its impact on his business and resigned. Those that
know him have been quick to defend him.

Private equity - Agents or destroyers of responsible business?
Business Respect, 13 May 2007

It has entered the popular consciousness in some areas of debate around corporate responsibility
that there is a new breed of powerful barbarian at the gates. Good, socially responsible companies
are being taken over by private equity vultures and stripped of assets and any semblance of values
for short term gain. But the debate is now being joined with some vigour in defence of private equity
actors.

Buying into carbon reduction
Business Respect, 18 Mar 2007

In the UK, the Carbon Trust has launched a new approach to raising awareness and giving
consumers information - carbon product labelling. The approach is to be trialled with Walkers crisps,
several Boots cosmetics and Innocent smoothies via their website. With Tesco having separately
committed to carbon labelling for a wide range of its products, it seems like this is the way of the
future.

Weighing the value of trust

If one could show that achieving a great reputation for corporate social responsibility would
automatically mean a higher share price and greater sales success, you would have your business
case signed, sealed with a pretty pink bow, and delivered. It doesn't, however, happen like that.
Instead it comes down to a more complex relationship of trust with the customer.

Running out of road

Every now and then an industry is faced with the challenge to adapt and change at a scale and
speed that demands imagination and commitment. Sadly, the response by many representatives of
the motor industry to the news that the EU is to raise fuel efficiency standards suggests that
industry is still in denial about the changes required.

The Marketplace Responsibility Principles - shifting the focus to how you make your
money

On December 1st, Business in the Community launched the Marketplace Responsibility Principles.
This is the first framework that describes what leading businesses should aspire to in terms of
responsibility in the ways that they make their money.

Holding your company in trust

In an ideal world, you would be able to show that the growing interest in the social and
environmental performance of business had resulted in a direct sales benefit for good behaviour. In
spite of the growing number of successful ethical niche products, this is not something that can
currently be done - but there is one important correlation and it comes down to trust.

Creating the climate for change

It's been out for a while in the US, but in the UK we have just had a first pre-screen viewing of Al
Gore's 'An Inconvenient Truth'. It has been a timely reminder of how much the issue of climate
change continues to dominate a key aspect of the agenda for corporate social responsibility.

Is there REALLY a fortune at the Bottom of the Pyramid?

The seminal work by CK Prahalad, arguing the crucial role of multi-national corporations in
alleviating poverty by treating the poor as consumers, has been one of the most influential tracts in
recent years. Now, a vigorous attack has been mounted on its underlying assumptions and
conclusions.

So what's the business case for corporate social responsibility?
Business Respect, 13 Aug 2006

One of the most asked questions within the literature on corporate social responsibility is: what is
the business case for CSR? The fact that it is so often asked makes it all the more remarkable that it
is so often so badly answered.

A tool for the companies facing the worst dilemmas in the world

There are business opportunities all over the world. But some bring higher risks than others. How
does a company best navigate dilemmas in countries where governments are unwilling or unable to
fulfil their responsibilities in relation to some fairly basic, accepted norms? In an attempt to answer
this question, the OECD has produced a tool for multinational enterprises operating in what it
describes as 'weak governance zones'.

Corporate personality - does it help companies to play fair?

Microsoft has had a tough couple of weeks in Europe, being fined by the European Commission for

not playing fair with its competitors. At the same time, PepsiCo has been bathing in the warm glow
of approval after it spurned the offer to benefit from industrial espionage at Coca-Cola. So what does
it really mean, to operate within a culture of fair competition?

The crucial role of business in saving the planet

For decades, the science of sustainability has been obvious to anyone that cared to take an interest.
The bit that requires courage and leadership - the politics and the economics of sustainability - has
been a lot further behind. We know what we have to do, the question is how and what role does
business have to play.

At last - an Accountabiity Charter for NGOs
Business Respect, 18 Jun 2006

Over four years ago, I wrote an article calling for some sort of charter for Non-Governmental
Organisations (NGOs) - a suggestion that provoked some controversy at the time, but which proved
merely an early expression of a theme that many others have taken up. Now, a group of respected
international NGOs have produced just such a document.

Forest Stewardship Council - Facing a Crisis of Confidence?

One of the longest established and best respected initiatives on business and sustainable
development is the Forest Stewardship Council (FSC). The growth over the last decade of FSC
certified timber has been one of the positive signs about how collaborative standards can be set and
change business practice. Now, a critical report of practice in Uruguay has attacked FSC
accreditation of plantations there as covering up socially and environmentally unsustainable practice.

The big supermarkets - now competing on price, quality ... and trust

One of the latest cinematic blasts at business has just been released - Wal-Mart, the high cost of low
prices - soon after the company unveiled its new focus on social responsibility. At the same time, the
UK's dominant player Tesco has been attacked by the leader of the opposition in the UK Parliament
in the same week as announcing a ten point 'Tesco in the Community' programme covering a range
of significant CSR issues.

Scratching a niche
Business Respect, 28 Apr 2006

There has been a furious reaction to the shock news that HSBC is to take over the UK's Co-operative
Bank in its attempt to reach a new ethical market segment.

In search of responsible market leadership

Corporate social responsibility remains a disputed term, but increasingly it is now defined by how
businesses make money, not just by how they give some of it away. What we have lacked to date
has been any kind of framework to map out what the objectives of responsibility in the marketplace
should be.

Measuring corporate social impact - art or science?

For years, people wanting to measure and report real performance in corporate social responsibility
have been frustrated over one area in particular - the apparent impossibility in making any kind of
real objective measurement of the company's social impact. Now, a new tool claims to solve this
problem - the Social Footprint.

The first 100 days in the life of the responsible CEO
Ethical Corporation, 1 Apr 2006

A recent report looked at what are the pressures on a new Marketing Director to achieve in the first
hundred days. It got me to thinking what the equivalent advice for the new CEO would be in terms
of the corporate responsibility agenda.

In search of the business case for responsible tax

How companies engage in tax planning has become one of the emerging issues in corporate social
responsibility. Certainly the heat around the debate has risen in recent months, with NGOs,
regulators, the media, investors and businesses engaging in heated debate.

Mapping out the way ahead for business and human rights

John Ruggie, the UN Special Representative of the Secretary-General on the issue of human rights
and transnational corporations, has produced his interim report.

The Global Reporting Initiative - Leap forward or last gasp?
Ethical Corporation, 9 Mar 2006

It was about four years ago that I first wrote an article focusing on the substance behind the Global
Reporting Initiative. Whilst welcoming the mission of the GRI, and acknowledging the wide-ranging
approval that had been granted to its multistakeholder approach, I felt that the quality of the actual
indicator framework was poor. A great process that produces a duff product is not a great process at
all.

Exxon ponders the challenge of Chad

ExxonMobil is a company that is probably used to the feeling that whatever it does, it can never win
in the eyes of its many critics. It is used to difficult and controversial choices. It faces on of its most
difficult ones now in Chad.

Google's growing pains

According to Reuters, Yahoo has now provided evidence that has jailed a second Chinese dissident
writer. Allegedly, Yahoo's co-operation with the Chinese police led to the arrest in 2003 of Li Zhi,
who was sentenced to eight years in prison after trying to join the China Democracy Party.

Don’t buy this product!
Ethical Corporation, 1 Feb 2006

A recent UN Environment Program report poses the question: “Can a company incite customers to
consume less?” Despite first appearances, it is not such a stupid question. We know that it would
take around three planets worth of resources to sustain the current world population at the level of
the average European lifestyle – and around five planets worth to match the US dream.

If Roche sneezes, the Pharmaceutical Industry catches a cold

Some years after the pharmaceutical industry first shot itself squarely in the foot when it tried to sue
the South African government, the issue of patents for essential drugs is once again centre stage.
This time it is predominantly flu drug Tamiflu maker Roche that has to resolve the dilemmas at the
heart of the industry.

Can companies that make products that kill be socially responsible?


Killing people is wrong. That's one of the earliest principles established by any civilised society. So
how can a company be considered socially responsible if its products - used as instructed - result in
loss of human life?

CSR Reporting faces its next challenge

There is some discussion that a number of the people in the leading companies - the pioneers, the
CSR enthusiasts, the committed - are getting pretty fed up of being on the hamster wheel of
churning out annual CSR reports. They spend most of their time collecting data, and not coming up
with new ways to improve business practice. Revolt is in the air.

Corporate lobbying - Rising up the CSR Agenda

Anyone with an eye towards where are the emerging issues in corporate social responsibility will
have registered the question of corporate lobbying of governments. Indeed, it wasn't that long ago
that we last dealt with the question here. Since then things have continued to move significantly.

Standards of Corporate Responsibiity

The International Standards Organisation has just completed a summit meeting in Korea on the
future development of the proposed Corporate Social Responsibility standard ISO 26000. At the
same time China has announced a new responsibility standard for the textiles and garments
industry. Surely such standards represent progress. I wonder.

Corporate Social Responsibility in Kazakhstan – a reflection

How far as the movement for CSR penetrated into the consciousness and activity of companies
based in Kazakhstan? A conference for business practitioners focusing primarily on community
involvement that took place in Almaty reviewed some of the evidence.

Profitable poverty alleviation creates a ‘new frontier’ for corporate responsibility

Last week, the Financial Times carried a story about how GrupoNueva aims to target the world’s
poor as a potential market by aiming to design and sell affordable wood and water pipeline products
to this vast segment of the world’s population. The company, it said, was aiming to show how
profitability and corporate responsibility can go hand in hand.

Corporate Social Responsibility moves centre stage

The question of the role of business in society has received a high profile in recent months with a
couple of films that have sought to shine a critical spotlight on what many see has the dominant
institution of our times.

Is CSR a movement for change that is underachieving?

The corporate responsibility movement is hitting against real limits because of the distance of most
initiatives from core business. In the face of the Millennium Development Goals, CSR is providing
precious little in the way of a substantial business contribution towards tackling some of the most
significant development issues facing human kind.

What's in an award?


The annual Business in the Community awards, which took place on July 6th, saw the usual crop of
examples of best practice from a range of areas relating to responsible business practice and
community involvement. It was however the first time a CSR award made it onto the front page of
the Financial Times, with the choice of Marks & Spencer as BITC's Company of the Year just as the
takeover battle for the company was reaching fever pitch.

Getting fat on a diet of righteous indignation

Over the last month, particularly in the UK but elsewhere as well, a great deal of nonsense has been
written about corporate social responsibility and obesity. It has been a debate that has shown many
of the commentators at their worst.

Finding the formula for responsible small companies

One of the common arguments arising from the Corporate Social Responsibility movement -
particularly in the developed economies - is that CSR is just as important for small to medium sized
enterprises (SMEs) as it is for the big boys. I wonder why.

Oil on troubled waters

How much are companies responsible for the actions of governments in the countries where they do
business? Often it comes down to the degree of collusion required. Companies may argue with some
justice that their presence helps to improve the situation. In other cases, the revenues they
generate can be clearly seen to go towards unfortunate ends.

Behind the Mask: How Christian Aid got it wrong on corporate responsibility
Ethical Corporation, 23 Feb 2004

I am about to be mean to an organisation whose work I generally respect. But Christian Aid’s
“Behind the Mask: The Real Face of CSR” has got my goat.

Responsibility without control

How much can a company be held responsible when its customers voluntarily misuse products
which, used properly, are benign or beneficial? It may sound like an arcane question, relevant only
to a few problem industry companies. But it is at the heart, for instance, of the recent controversy
over food companies and obesity, and many others crises that no-one saw coming until too late.

The Media and Social Responsibility

The Hutton Report has placed the harshest possible spotlight on the social responsibility of media
companies - a light that in the first instance has not been greatly flattering to the BBC. But what
here is the real challenge of corporate social responsibility for media companies?

The next five years of CSR - some progress

In our first new year edition of Business Respect, two years ago, we made a number - nine no less -
of predictions about what would happen in the world of corporate social responsibility over the
coming five years. Two years in, and in the spirit of accountability, let's see how we're doing.

Corporate Social Responsibility in 2003 - A review of the year

2003 has been a fascinating year for those of us involved in the movement for corporate social
responsibility. There have been scandals and setbacks, controversy and debate, paragons of good
practice, and innovation in tools to manage and benchmark progress. It seems that none of the
energy or momentum for improvement has diminished. And yet there is a gradual growing maturity
in how CSR is described and put into practice.

Korea explores the beauty of corporate community investment
Business Respect, 30 Nov 2003

Corporate Social Responsibility in South Korea remains predominantly defined by philanthropy. The
focus of the International Symposium held by the Beautiful Foundation, the fast emerging leading
not-for-profit organisation in Seoul, certainly reinforced this.

The accountability of NGOs

Burson Marsteller, the major public relations firm, this week released a real 'dog-bites-man' story.
Apparently, the majority of campaigning Non-Governmental Organisations (NGOs) who focus on
issues around corporate accountability are sceptical of what companies put into their reports. That
this should make the news at all just shows how easy it can be to turn surveys into headlines.

Buying into social responsibility

The importance of how companies manage social responsibility across the whole of their production
process - including that part owned by their suppliers - has been stressed for some years now.
Nevertheless, it remains the area where current practice remains pretty poor.

The inherent value of jobs

In the last few days, HSBC has announced that it is to move 4,000 jobs from the UK to a more
competitive location - ie. in the developing world. The move has caused outrage amongst the trade
unions, who have been quoted as saying that the company's claims to corporate social responsibility
could effectively now be discarded. Is that right?

Managing your indirect responsibility for free choice
Ethical Corporation, 1 Oct 2003

The truth is, I need to lose a little weight. Some restraint on the old food intake is called for, and a
return to the days when I expended considerable effort in the gym replacing fat with muscle. Of
course, I could always sue instead. No doubt those occasional veggie burgers at London’s Liverpool
Street station while waiting for a train have piled the pounds on. And the fish and chip shop in the
next village has a lot to answer for. How was I to know such food didn’t constitute a healthy,
balanced diet?

Corporate Social Responsibility in Asia - a tale of two conferences

During the last week, we have seen the Asian Forum on CSR in Bangkok, and the Ethical Corporation
Asia Conference in Singapore. You could not have had two more different events had one of them
taken place on the moon.

In the market for business responsibility

How companies show social responsibility in the marketplace is the key challenge that will come to
define the success or failure of CSR over the coming years. When journalists note in passing, as
some have certainly done recently, the 'triviality' of much of what passes as CSR, they are usually

reflecting the relative novelty with which the movement is getting to grips with issues around core
products and services.

Raising the heat on business over human rights

On August 13th, the UN Sub-commission on the Promotion and Protection of Human Rights launched
its document bringing together the range of codes and guidelines to which business should adhere -
the 'Draft Norms on the Responsibilities of Transnational Corporations and Other Business
Enterprises'. On the one hand, the document covers some well trod ground. On the other, some
business organisations have reacted with concern that this is the beginning of the slide towards
compulsion on some rather difficult areas.

Doing it small
Ethical Corporation, 1 Aug 2003

Some of the most inspiring examples of socially responsible business for me have been small
companies.

Redefining CSR as a process that starts at the heart of the company

Mark Goyder has laid down a challenge to the movement for corporate social responsibility in
"Redefining CSR", produced by the UK's Centre for Tomorrow's Company. Widely reported on
publication as an attack on the "box-ticking" approach of some advocates, it is in fact a much more
valuable review of the difference between companies who take the message into the heart of the
company and those who simply comply with today's expectations whilst leaving the core untouched.

Looking for business solutions on CSR reporting

The recent Business in the Community annual conference saw the beginning of a fascinating
exploration of how companies deal with their marketplace issues, as well as the launch of a whole
new series of best practice case studies associated with the BITC awards.

Are the drugs companies just addicted to pain?
Ethical Corporation, 1 Jul 2003

According to a recent report by the CoreRatings agency, the global pharmaceuticals industry faces
real danger to its entire business model as a result of health crises in the developing world.
Interestingly, it is GlaxoSmithKline, the main focus for the protestors in this area, that is considered
to have done the most to address the potential risks. GSK must be ruefully noting that the benefits
of such forward-thinking seem to have been slow to appear.

Corporate Community Investment in Japan

According to a recent report, commissioned by Cable and Wireless, there is an urgent need for a
revolution in how Japanese companies approach corporate community investment in response to
rapid social change and the relatively late rise of the non-profit sector.

Bringing corporate lobbying into the light

The phrase 'the business of business is business' - familiar to the point of mundanity as it is - is
believed both by sceptics of corporate social responsibility and some of those CSR champions whose
principal focus remains the business case. Nowhere is it held to have more relevance than when it
comes to a question of the role of companies in the formation of public policy.

Corporate accountability or public vengeance?

Ethical Corporation, 1 Jun 2003

To every complex problem there is an answer that is simple, elegant, intuitive, and wrong. I believe
that companies should be held accountable for the damage that they do. In principle, most people
would agree. But when you get into the detail, the line between accountability and liability is a
difficult one to draw.

Managing CSR in the workplace

One of the last bastions of resistance to CSR programmes within corporates often seems to be the
HR department. Given the significant range of issues owned here, that can be a real disadvantage.
What are the corporate social responsibility issues that need to be managed in the workplace?

Executive remuneration and Corporate Social Responsibility

It seems that there has been something of a minor revolution in what shareholders are prepared to
accept from business management. In particular, the protests about perceived excessive levels of
executive remuneration have swept the recent round of AGMs like the corporate equivalent of SARS.

GlaxoSmithKline - Seeking a cure for public mistrust

There is a real dilemma facing a company like GlaxoSmithKline. On the one hand, the company
makes demonstrably socially desirable goods - medicines. The company's products save and
enhance lives. How absurdly easy, then, for the company to unite around a mission to improve the
quality of life, and to fire up some of the best talent in the world to make a profit in this cause.

A standard to build trust in company social reporting

Accountability has released the AA1000 Assurance Standard in an attempt to put some degree of
quality and rigour onto the growing process of social reporting. The question is how well does it
succeed?

Wal-Mart - From folk hero to corporate monster

Few companies attract as much emotion as Wal-Mart. In a short time it has become the biggest and
the most successful of its kind, striding across the world as a feared giant, the symbol of all that
epitomises the uncaring corporation.

Companies struggle with the difficulties of human rights

Companies genuinely, and with the best will in the world, struggle with how they can incorporate
human rights principles into their practice around the world. They struggle particularly with how they
can measure their performance in this area.

Is this the First Ever Corporate Social/Environmental Report?

If pushed, most practitioners within the field of corporate social responsibility will tell you that the
first proper social report by a company was the first report of the Body Shop. That most remarkable
of companies had, in the mid-nineties, set the standard that others would seek to follow. They would
be wrong.

Westpac - A Case Study in Socially Responsible Banking

The Australian banking sector has had an unmitigated hammering from politicians and public opinion
alike for their failings in social responsibility. All the more remarkable, then, that the top scoring
company in the recent Reputation Index compiled by the Sydney Morning Herald and The Age should
have been a bank. Not so surprising when you look into the detail of how Westpac does business.

What do the CEOs know about CSR?

We usually report the headline results in brief of the various surveys that give snapshots of changing
attitudes to corporate social responsibility. However, with some of the world's most powerful CEOs
gathered together at Davos, now seemed like a good time to review the changing attitudes of this
particular group.

The next five years of CSR - some progress

This time last year, we made a number of predictions about what would happen in the world of
corporate social responsibility over the coming five years. It may not be five years later just yet -
but it's worth nevertheless fearlessly casting an eye back on each of these to see whether trends
since that time suggest the predictions will ultimately hold up or not.

2002 - A Year in Corporate Social Responsibility

2002 was a year that inherited a good many rumbles from the previous year. The full implications of
the corporate governance debacles of Enron and Worldcom were still working their way through the
system, but awareness was high that all the rules had changed. The only thing people didn't know
was just how far, or how quickly, things would go.

A tale of two definitions - the European Campaign for CSR

"It Simply Works Better - Campaign Report on European CSR Excellence 2002 - 2003". Report from
the European Business Campaign on CSR.

But is there a social case for CSR?

The World Business Council for Sustainable Development (WBCSD) celebrated the launch of the
'Walking the Talk' book giving an up to date exposition of the business case for corporate social
responsibility with a debate - an event bringing together the most eloquent sceptics to face two of
the book's authors for a no-holds barred contest.

A standard for goodness

The International Standards Organisation (ISO) is moving slowly ever closer towards the decision to
create an ISO standard for Corporate Social Responsibility. For some people, this will represent a
coming of age amongst the movement - the development of a standard that can achieve the
mainstream respectability of an ISO 14001. For others, it will be the kiss of death.

Environmental and Social Accountability Report - Musgrave Group 2002

Musgrave Group, which was founded in 1876 and is Ireland's largest food and grocery distributor,
has produced its first CSR report - building from its first environmental report last year. The
company believes that this is the first such report from a business based in the Republic of Ireland,
and they may well be right.

Do we expect business to save the world?

The definition of the responsibilities of business has evolved rapidly over the last twenty or thirty
years. Initially, the expectation was that businesses would obey the law and follow basic ethical
standards of behaviour. Other than that, it was pretty much anything goes.

The interesting demise of the legend of Jack Welch

In the very first issue of this newsletter, I wrote a piece pondering the fact that - although we
remain convinced that social responsibility is a symbol of true leadership - the two consistently
"most highly respected" business leaders in the US were Bill Gates and Jack Welch. Neither had
established much of a reputation for caring about their wider impact on society, and yet their
reputations seemed iron clad.

The Global Reporting Initiative - Raising the Bar too high?

The Global Reporting Initiative has released the latest version of its guidelines, drawing on the
discussion draft of some months ago. It is published against a backdrop of some resistance to the
framework from companies who see it as setting the bar unrealistically high. The draft introduced
the move towards a larger number of core indicators, which companies seeking to report in
accordance with the GRI are obliged to follow.

Looking for a more mature definition of post-Enron CSR

In the wake of recent events, one of the most frustrating outcomes has been a certain amount of
handwringing on the part of the CSR movement, as well as criticism from elsewhere, based on the
presumption that CSR should have been able to highlight Enron and the rest as bad companies.

AngloGold - Towards Sustainability. A social investment report 2001 / 2002

"In describing our approach and some of our achievements, we do not imply that we do not still face
very substantial challenges in all of these areas or that we have done enough. On the contrary, the
existence of the strategies and plans in this report indicates the extent to which the Board and
management of AngloGold acknowledge the difficulty and complexity of the task ahead of us."
Russell Edey, Chairman

South African Breweries - Corporate Accountability Report 2002

"In the complex, fast-changing global economy of today, well run, responsible business can be a
tremendous force for good." Graham Mackay, Chief Executive, SABmiller

Beyond Philanthropy - Pharmaceuticals challenged to go further

Oxfam, Save the Children and VSO have released a new report that seeks to set out the terms of
reference for pharmaceutical companies grappling with the issues around corporate social
responsibility.

Corporate social responsibility

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Corporate social responsibility

Semelhante a Corporate social responsibility (20)

Último

Último (20)

Corporate social responsibility