Presentation made at EADTU Conference in Zermatt, Sept 2010

1. Experimental learning environments for societal extrapreneurship - Adding meaning to the value chain for lifelong learning Erik Wallin Professor emeritus, Lund University Managing Director, CITY Conversity AB Presentation At EADTU Annual Conference 2010 on Strategies and business models for lifelong learning Zermatt, Switzerland, September 2010

7. The dominant design of education Periods in Life Year 2007 Year 1900 Childhood Playground University campus Senior residential area Workplace Time & History Space & Geography Year 2000 Low integration of learning in time and space

13. The metaphoric trope : Being in the World, Common Sense, Theocracy, Natural habitats, Natural rhythms, Natural matters The metonymic trope: Living in Estates, Common Property, Aristocracy, Cities, Local clocks, Artificial matters The synecdoche trope : Working in Organizations, Common Systems, Democracy, Nation states, Standard time, Fabricated matters The ironic trope: Learning in Living Labs, Common Futures, Ideocracy, Glocal transit halls, Virtual presence, Digital matters Degree of artificiality Historic era (logarithmic scale) The Civilization process (after Vico)

14. The metaphoric trope: Being in the World, Common Sense, Theocracy, Natural habitats, Natural rhythms, Natural matters The metonymic trope: Living in Estates, Common Property, Aristocracy, Cities, Local clocks, Artificial matters The synecdoche trope: Working in Organizations, Common Systems, Democracy, Nation states, Standard time, Fabricated matters The ironic trope: Learning in Living Labs, Common Futures, Ideocracy, Glocal transit halls, Virtual presence, Digital matters Degree of artificiality Historic era (logarithmic scale) Taking Irony as an opportunity: From Theory to Theatre – human beings on stage!

17. Baudrillard´s value types The eLearning process comprise a higher value chain with different value types involved in the value adding process. I) Symbol values such as truth, justice and beauty are motivating higher values to approach as learning objectives. The essence of lifelong learning! II) Use values such as accessibility and usability are properties of the supporting technology. The essence of personalized learning on demand. III) Exchange values such as a new job contract where the use of competence is exchanged for a monthly salary. The essence of vocational training. IV) Sign values such as the rank of the school in comparison to other schools. The essence of quality assurance and best practice.

18. Strategic business units in the eLearning value chain The full eLearning value chain can have at least four distinct business units that can collaborate along the eLearning value chain

19. The logics of industrial epochs 1st: Steam engine 2nd: Electric power 3rd: Micro electronics Railroad/transportation Basic technical innovation After Lennart Schön, 2004 Highway/communication Hypermedia/interaction New socio-economic and technological infrastructure

21. Means for a Smarter Planet IBM Video on The Internet of Things

22. The 3rd industrial epoch 1800 1850 1900 1950 2000 2050 Year Growth Now 1st 2nd 3rd Zone of conflicts

23. New architectures for learning Learner Centric In global virtual space Teacher centric In local physical places From To

25. Enterprise-I for lifelong learning Learning on distance by consumption of readymade courseware

26. Enterprise-II for lifelong learning Collaboration by sharing of interests and adding value into social networks

27. Enterprise-III for lifelong learning Co-construction of societal enterprises to master emerging challenges

28. Challenge & Competence People are most happy when engaged in a flow (MC) a TED talk

29. Meaning of a Smarter Planet TED Show by Nic Marks

30. The Conversity ® Model - generating competences for societal entrepreneurship

31. Conversity of Busyland a virtual city state with colleges, companies, communities and markets for Busy Citizens with a concern for the future

33. Where is Busyland? Virtual location where East meet West and North meet South

34. Busyland expansion Going Up In The Clouds with Sharepoint 2010 Synchronous living, working, learning and playing in a serious mixed virtual/reality worlds by going up in the Clouds to allow growing number of guests, visitors and immigrants to participate

35. The Busy Observatory A virtual space station with facilities for virtual field visits to cities and regions around the globe with local guided tours

36. Current development – a prototype A Startup in Microsoft BizSpark up in the Clouds

37. Global communities of practice: Collaborative learning : mass-collaborative virtual communities, professional associations, UN-actors, suppliers of infrastructures for a learning civilization Regional industrial clusters: Sustainable growth : Academic, Industrial, Governmental and other partners involved in Triple-Helix alliances that fit Genre-de-Vie Local community: Place management : Households, SME-s, Local civic associations with a shared common interest to add value to a specific place. Degree of context dependency Degree of tangible and controlled artifacts Matters of relevance for the Glocal citizen: Daily life: Observations at grass root level, local Believe-it-or-Not stories, theory and facts, theatre and fiction CoLabs in Busyland: Future concern : Citizens engaged in the co-creation of their future daily life by global and local collaboration in blended virtual and physical places Towards a lifelong learning civilization