1. Community Radiolandfor Behavioral Change in the Healthy Food Market

2. flicker: heydrienne

3. We all KNOW what the ideal traditional markets should look like flicker: heydrienne

4. We all KNOW what the ideal traditional markets should look like However, our markets are still far from ideal flicker: heydrienne

5. We all KNOW what the ideal traditional markets should look like However, our markets are still far from ideal WHO

6. We all KNOW what the ideal traditional markets should look like However, our markets are still far from ideal because KNOWING is not enough WHO

7. KNOWLEDGE CHANGE

9. Change?

10. Change? = more work

11. Change? = more work = more expenses

12. Change? = more work = more expenses “WHAT’S IN IT FOR ME?”

13. “WHAT’S IN IT FOR ME?”

14. So, what is needed for behavioral changes? “WHAT’S IN IT FOR ME?”

15. So, what is needed for behavioral changes? Flickr: Mad Wraith

16. clear DESTINATION

17. clear DESTINATION Where are you taking me? And why?

18. MOTIVATION

19. MOTIVATION Show me real-life examples How did others achieve it?

20. Environment modification

21. Environment modification Provide rules and system

22. Environment modification Provide rules and system Improve infrastructure

23. Environment modification Provide rules and system Improve infrastructure Make bad behavior difficult, good behavior easy

24. . How do we put it into practice?

25. . How do we put it into practice? Methods? Tools?

26. That’s why there’s Community Radioland Methods? Tools?

33. Located within the community that it serves

35. Located within the community that it serves

36. Uses speaker instead of frequency. That’s why it’s called “Land radio”

37. A non-profit initiative. Income is generated only to support the radio‘s mission: healthier market, healthier community

39. Located within the community that it serves

40. Uses speaker instead of frequency. That’s why it’s called “Land radio”

43. Located within the community that it serves

44. Uses speaker instead of frequency. That’s why it’s called “Land radio”

47. Located within the community that it serves

48. Uses speaker instead of frequency. That’s why it’s called “Land radio”

50. Located within the community that it serves

51. Uses speaker instead of frequency. That’s why it’s called “Land radio”

54. Located within the community that it serves

55. Uses speaker instead of frequency. That’s why it’s called “Land radio”

57. Operational hours follow the market’s.

59. Establishment Process

60. Establishment Process Acceptance by targeted community

61. Establishment Process Training for community radio staff

62. Establishment Process Installation

63. Establishment Process Content development: Talkshow, adverts, song selections, drama

64. Establishment Process On air

65. Establishment Process On air With a half-year/ full-year mentorship

66. Establishment Process Continuous Evaluation: What do listeners think about the radio?

67. Is Radioland Sustainable?

68. Is Radioland Sustainable?

69. Is Radioland Sustainable? There’s a need for income generation

70. Sources of Income State and Local Budget

71. Sources of Income Different aid agencies that need promotion or publication for their key messages  PUBLIC SERVICE ANNOUNCEMENT Flickr: Altemark

72. Sources of Income Private Sector

73. The ongoing Challenge: Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves...

74. The ongoing Challenge: Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves... ...and not become just another extension of the private sector’s marketing machinery

75. The ongoing Challenge: Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves... ...and not become just another extension of the private sector’s marketing machinery Flickr: Francisco Antunes

76. Radioland must balance profit generation and providing real benefits for the community WHO

77. What are people saying about Radioland?

78. “I used to be a very shy person. I do not like public speaking. I did not know how to operate computer. I am only a simple vendor. But now I am a broadcaster in our Radioland, and I really enjoy it.”

79. “Some vendors used to only wear an undershirt in the market, now they wear proper clothes.”

80. “Before, vendors always leave behind their garbage at the stalls or leave them scattered in front of it. Now, more and more vendors collect them in plastic bags before I come to pick them up.”

81. “We tried everything we can to stop public urination in the market. Nothing worked. It finally stopped when we started to place ‘flower offerings’ on the floor. Local people here believe that some places are spiritual and flower offerings are one way to honor the spirits” Flickr: Rolling Okie

82. As a tool for Agents of Change, Radioland needs to bring in more best practices, information, knowledge, and lessons, to the community

83. Knowledge is out there. The next step is to link Radioland to outside expertise, experience, and resources

84. Contact info: Dinar Pandan Sari dinar.pandansari@gmail.com

85. Special thanks go to Radioland community in Ibuh market, Payakumbuh; Radioland community in Margorejo market, Metro; Radioland community in Cibubur market, East Jakarta; Radioland community in Podosugih market, Pekalongan; Radioland community in Bunder market, Sragen ; Radioland community in Madyopuro market, Malang; Radioland community in Argosari market, Gunung Kidul; Radioland community in Gianyar market, Gianyar; Radioland community in Pagesangan market, Mataram; Radioland community in Rawa Indah market, Bontang Mr. Budhi Supriatna, Bandung Jaringan Radio Komunitas Indonesia Ghani Satriohadi Kunto, Jakarta