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Semelhante a Synergizing Marketing Communication
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Synergizing Marketing Communication
- 1. A&E Perma Soft “Intimate Compassion” DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 2. DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 3. Insight Perma Soft Polyester Textured Micro Filament Text 160 / 140 / 080 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 4. Objective Marketing To achieve “Top of the mind brand” by the 2015 Increase company turn over by 6% by 2014 SOV - 75% with 60% contribution to the bottom line. Communications Objectives Increase awareness and create interest to use in, target markets from 2011. Perma Soft® is the ultimate solution in softer seams by the end of 2015 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 5. Where and why DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 6. Communication Strategies Pull strategy Technical Force Team Sales Demand ** Workshops and thread-education seminars to increase awareness focusing on competitors strongholds (Excusive customers) to widened the our market size. ** Convert WildCat/Gramex usage to Perma Soft® by showing the performance and the end feel factor. Approaching buyers designer and technical team members. DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 7. Communication Strategies Pull strategy Technical Force Team Sales Differentiate by real /emotional features ** Sourcing RM premium quality yarn suppliers MAYFILED – UK. ** Emotional differentiation – Differentiate through the service factor with the flexibility and efficiently that is THE KEY Factors of success. DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 8. Communication Strategies Pull strategy Technical Force Team Sales Decision Making Process (DMP) & involvement in the product purchase DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 9. Communication Strategies Pull strategy Technical Force Team Sales High brand loyalty To create brand loyalty we have to take Prospect on the lowest rung, developing them to become Customer, Client and then Advocate. All the steps in the process should closely take care of till they build trust on Perma Soft® and A&E as an organization. DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 10. Communication Strategies Push strategy DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 11. Communication Strategies Profile strategy CSR DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 12. Communication Strategies Profile strategy Corporate branding Proposal covers and other documents goes out from A&E DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 13. Communication MIX - Personal Selling Month on Month •Special incentive for the sales and Technical team who develop new samples with PS •PS sales volume based commission •Seminars and other educational events and customers point •Provide a special allowance for the sales team to entertain selected customers •Customer tour A&E factory $ 30,000 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 14. Communication MIX - Sales Promotion March Sampling and Trials Year End sales targets $ 7500.00 April Most of the Competitors promo activities take place in April $ 5000.00 July New developments taking place $ 5000.00 November Bulk Programs taking place for the Christmas season $ 7500.00 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 15. Communication MIX - Direct Marketing April Finalize A&E designer Blog and host $ 3000.00 July Mailers $ 500.00 October Broachers $ 500.00 January Mailers $ 500.00 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 16. Communication MIX - Out-door Advertising April Brand all delivery vehicles $ 8000.00 A&E factory wall painting $ 5000 October Sign boards $ 5000 DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 17. Communication MIX - Print April PermaSoft Poster Campaign And Industrial magazines $ 500.00 July Broachers Thread Guids $ 500.00 October PermaSoft Poster Campaign And Industrial magazines $ 500.00 January Broachers Thread Guids DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION $ 500.00
- 18. Budget Assessment DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION
- 19. THANK YOU FOR HELPING TO MAKE AN IMPACT!! DILSHAN SOMANAYAKE - SYNERGIZING MARKETING COMMUNICATION