Digital marketing Tips (Facebook, Linkedin, Twitter Marketing)
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
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Digital marketing Tips (Facebook, Linkedin, Twitter Marketing)
- 1. Presented By Dilouar Hossain Digital Marketing
- 3. Messenger Marketing Whatsapp Marketing Facebook Page/Group Marketing Facebook Paid Marketing Instagram Marketing
- 5. Linkedin Marketing Linkedin Page Marketing Linkedin Group Marketing
- 7. Digital Marketing SMS & Email marketing.
- 8. Digital Marketing Content Marketing & Blogging
- 12. DigitalMarketing ডিডিটাল ডিপণন কী? ডিডিটাল ডিপণননর কাি কী? ডিডিটাল ডিপণননর ভডিষ্যত কী? ডিডিটাল ডিপণননর ডিষ্য়টি ককন গুরুত্বপূণণ? ডিডিটাল ডিপণননর চ্যাননলগুডল ডক ডক? ডিডিটাল ডিপণননর প্রকারগুডল কী কী? আডি কীভানি ডিডিটাল ডিপণনন প্রনিশ করি?
- 13. ডিডিটাল ডিপণন কী? ডিডিটাল ডিপণন িূলত ইন্টারনননট ডিডিটাল প্রযুডি িযিহার কনর পণয িা পডরনষ্িা ডিপণননর িনয একটি ডিজ্ঞাপন িযিস্থা । ইহা ডিডভন্ন ধরনণর ডিডিটাল ডিভাইনে ডিজ্ঞাপন প্রদশণন করা হয় ।নযিন, কিািাইল ক ান, কডিউটার ইতযাডদ।
- 14. ডিডিটাল ডিপণননর কাি কী? ডিডিটাল ডিপণন হ'ল ব্র্যান্ড এিং পণযগুডল অনলাইনন প্রচার করার একটি উপায়। অনযানয ডিডিটাল চযাননলগুডলর মাধ্যনম। তানের ওনয়িসাইনটর পাশাপাডশ, ককানও সংস্থা ডপডপডস এিং ডিসনে ডিজ্ঞাপন, ইনমল ডিপণন, কমািাইল িযিহার করনত পানর স্মাটট ন ান, কসাশযাল ডমডিয়া এিং অনযানয মাধ্যনমর মনতা তানের লক্ষ্যন াগী গ্রাহকনের আকর্টণ এিং যুক্ত কনর।
- 15. ডিডিটাল ডিপণননর ভডিষ্যত কী? ডিডিটাল ডিপণননর কেনে ডিষ্য়টি আরও প্রশস্ত হয়।ডিডিটাল ডিপণন েিনচ্নয় শডিশালী উপায় ডহোনি থাকনি ভডিষ্যনত ডিপণন। তনি ডিডিটানলর তডতশীলতা ডহোনি ডিপণন প্রডতডদন পডরিডতণ ত হনে, একটি ডিডিটাল ডিপণনকারীনক অিতত থাকনত হনি।
- 16. ডিডিটাল ডিপণননর ডিষ্য়টি ককন গুরুত্বপূণণ? িতণ িানন পণয ডিপণননর েিনচ্নয় িনডপ্রয় িাধযি ডিডিটাল িানকণ টিিং। কারণ, এখন ডিনের দুই-তৃ তীয়ািংশ িানুষ্ ইন্টারননট িযিহার করনে। পাশাপাডশ েিংডিষ্ট কপশাগুনলার চ্াডহদাও িাড়নে। অননক তরুণ-তরুণী আগ্রহী হনেন ডিডিটাল িানকণ টিিংনয় কযাডরয়ার তড়নত।
- 17. প্রচ্ডলত িানকণ টিিং িানকণ টিিংনয়র ৪নিং ডথওডরনক ট্র্যাডিশনাল িানকণ টিিং িনল। 4Ps িলনত Product, Price, Place ও Promotion-কক িুঝায়। ট্র্যাডিশনাল িানকণ টিিংনয়র ডিজ্ঞাপন চ্যাননলগুনলা হনলা- টিডভ-করডিও ডিজ্ঞাপন, কট্র্ি ক য়ার, িুডিত ডিজ্ঞাপন ইতযাডদ। এখনও ট্র্যাডিশনাল িানকণ টিিং একটি গ্রহণনযাতয ডিজ্ঞাপন িাধযি, ডকন্তু কাযণকাডরতার তু লনায় এটি এর ডিডিটাল িানকণ টিিং কচ্নয় ডপডেনয়। পণয : কভািাোধারণ ডক চ্ানে, তানদর চ্াডহদা ককাথায়, পনণযর বিডশষ্টযগুনলা ডক হওয়া উডচ্ত, পণযটি ককান ব্র্যানে হওয়া উডচ্ত, তার আকার এিিং কালার ডক হওয়া উডচ্ত এেি এই অিংনশর আনলাডচ্ত ডিষ্য়। োম : পণয িা কেিার দাি কত হনি, ডকনের ডভডিনত দাি ডনধণারণ করা হনি, কত টাকা োড় কদয়া হনি, পণযটির কর ানরনের দাি কত হনি এিিং অনয পনণযর োনথ এই পনণয দানির পাথণকয কত, তা এখানন ডনধণারণ করা হয়। স্থান : এর িাধযনক পণয ও কেিার চ্ডহদাতত উপনযাত েৃডষ্ট করা হয়। েঠিক কযাতানযাত িযিস্থা ও আউটনলনটর িাধযনক পণযটি কভািাোধারনণর দুয়ানর কপ ৌঁনে কদয়া। ডিপণন : এর িাধযনি পণয ও কেিাোিগ্রীর ধারণা কভািাোধারনণর কানে কপ ৌঁনে কদয়া হয় এিিং িানডেকভানি কভািাোধারণনক পণয এিিং কেিাটি গ্রহনণর িযাপানর উৎোডহত করা। ডিপণন চ্যাননলগুনলা হনলা টিডভ-করডিও ডিজ্ঞাপন, কট্র্ি ক য়ার,িুডিত ডিজ্ঞাপন ইতযাডদ।
- 18. ডিডিটাল িানকণ টিিং ডিডিটাল িানকণ টিিং িলনত কেই ডিপণন িযিস্থানক িুঝাননা হয়, কযখানন যা পুনরাপুডর ইনলকট্র্ডনক ডিডিয়া এিিং ইন্টারনননটর ওপর ডনভণ র কনর েরােডর টানতণট কাস্টিানরর কানে কপ ৌঁোননা হয়। িতণ িানন িহুল িযিহৃত ও গ্রহণনযাতয ডিডিটাল িানকণ টিিংনয়র ডিপণন িাধযিগুনলা হনলা- গুতল এিওয়ািণ ে, কোশযাল ডিডিয়া িানকণ টিিং, এেইও, ই-কিইল িানকণ টিিং, এেএিএে িানকণ টিিং, কননটন্ট িানকণ টিিং, ডনশ ওনয়িোইট িানকণ টিিং ইতযাডদ। িতণ িানন প্রায় েি িাডণডিযক প্রডতষ্ঠান ডিডিটাল িানকণ টিিংনয়র প্রডত কিডশ আগ্রহী হনয় উঠনে। কারণ, এটি অডধক কাযণকর এিিং তু লনািূলকভানি খরচ্ও কি।
- 19. ডিডিটাল ডিপণননর চ্যাননলগুডল ডক ডক? Content Marketing & Blogging Facebook Marketing Youtube Marketing Linkedin Marketing Twitter Marketing instagram marketing Affiliate Marketing Pay-Per-Click Advertising. Display Advertising. Google Search Network. Email marketing. Search Engine Optimization
- 20. ডিডিটাল ডিপণননর প্রকারগুডল কী কী? Search Engine Optimization (SEO) Pay-Per-Click Advertising Social Media Marketing Content Marketing Affiliate Marketing Influencer Marketing Email Marketing Viral Marketing Mobile Phone Advertising Group Marketing
- 21. আডি কীভানি ডিডিটাল ডিপণনন প্রনিশ করি? Create an Online Presence. ... Know the Latest Trends. ... Use Your Creativity. ... Create a Winning Resume. ... Get Out there and Network. ... Learn about Analytics. ... Get Some Experience. ... Say “Yes” to Anything. Get Trusted Certification Be Prepared for Entry-Level Jobs
- 22. Free Digital Marketing Content Marketing & Blogging Facebook Group Marketing Youtube Vedio Marketing Linkedin Group Marketing Search Engine Optimization
- 23. Paid Digital Marketing Facebook Paid Marketing Pay-Per-Click Advertising. Display Advertising. Google paid Network. SMS & Email marketing.
- 24. Home Work Facebook Profile Facebook Page Create Facebook Group Create Linkedin Profile Twitter Profile
- 39. Messenger Marketing Whatsapp Marketing Facebook Page Marketing 4 Channel of Facebook Paid Marketing Instagram Marketing
- 61. Facebook Payment
- 62. Facebook Payment
- 67. Linkedin Marketing According to LinkedIn, of all its users, 90 million are senior-level influencers (LinkedIn, 2019). That makes up nearly 15 percent of its more than 660 million users worldwide. Just building networks and connections.
- 68. LinkedinProfile
- 69. Linkedin Marketing Linkedin Page Marketing Linkedin Group Marketing
- 70. Linkedin Page Marketing – Logo – Company description – Website URL – Company size – Industry – Company type – Location
- 77. Linkedin Marketing Cost-per-click(CPC) Pay when people click on your ad. Use CPC if you want to drive traffic to your site or generate leads. Cost-per-1,000-impressions (CPM) Pay when your people see your ad. Choose CPM when your goal is to drive awareness. Cost-per-send(CPS) Pay when Message Ads are successfully delivered. Use CPS to drive highly qualified leads or event registrations.
- 83. Linkedin Marketing 10 Technique for Linkedin Marketing
- 84. 1. Keep refining your LinkedIn profile
- 85. 2. Create an effective LinkedIn page
- 86. 3. Define your audience and goals
- 87. 4. Optimize your page for search
- 88. 5. Grow your page followers
- 89. 6. Publish engaging content on your company page
- 90. 7. Use rich media to increase engagement
- 91. 8. Highlight your best content You don’t need more content — you need more VALUABLE content.
- 92. 9. Create LinkedIn ad campaigns
- 93. 10. Get advanced with analytics
- 100. Linkedin Job Post
- 101. Linkedin Job Post
- 102. Linkedin Learning
- 103. Linkedin Group
- 104. Linkedin ProFinder
- 105. SlideShare
- 106. Lead generation Discover.ly Salesql Hunter: Find email addresses in seconds Contacts+ for Gmail LinkedIn Email Finder - Adapt Prospector
- 110. Twitter Marketing Profile List Bookmarks Messages Notification Tweet Poll Following Followers Trends for you Analytics Twitter Ads Tools
- 128. Twitter Marketing Trends for you
- 134. Twitter Paid Marketing Twitter Ads
- 139. Twitter Marketing • unfollowerstats.com • twitonomy.com • followerwonk.com • crowdfireapp.com • tweepi.com Twitter Marketing Tools
- 142. Social Media Marketing Tools AdEspresso Buffer Hootsuite IFTTT Social Clout Zapier
- 144. BufferPlan
- 146. HootsuitePlan
- 147. IFTTT Every thing works better together https://ifttt.com
- 148. IFTTTPlan
- 151. Youtube Marketing what is youtube marketing ? About Youtube ? YouTube Brand Guidelines? How to Optimize Your Videos for SEO? How to Create Videos for YouTube? Is YouTube effective for marketing? How much does it cost to advertise on YouTube? Is YouTube a business? Who was the first YouTuber? How to Optimize Your YouTube Channel ? YouTube Monetization?
- 152. what is youtube marketing ? YouTube Marketing is a ultimate strategy to benefit from the massive shift of the web toward video for both internet marketers and online business owners. If you are a newbie to the field, I suggest you here some tips You can use these best practices in YouTube Marketing to create interesting videos and dominate SEO.
- 153. About Youtube ? YouTube is an American online video-sharing platform headquartered in San Bruno,California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. Founders: Jawed Karim, Steve Chen, Chad Hurley Trending Founded: February 14, 2005, San Mateo, California, United States Parent organization: Google (2006–) CEO: Susan Wojcicki (Feb 5, 2014–) Revenue: 15 billion USD (2019) Headquarters: San Bruno, California, United States
- 154. YouTube Brand Guidelines? Your YouTube channel is an extension of your brand, and it should be treated as such. As you create and customize your channel, follow these YouTube brand guidelines so you can properly establish your channel’s identity and begin to attract subscribers. Channel name: Your channel name is associated with every single video you publish. Make sure it’s correct and consistent with your other social media sites and overall branding. Channel icon: Google recommends uploading an 800 x 800 px square or round image Channel art: Upload a 2560 x 1440 px image that will scale well across a desktop, tablet, mobile, and TV. Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing Channel trailer: Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about and what they can expect to see in your videos. Channel URL: Your channel may be eligible for a custom URL if you have over 100 subscribers, a channel icon, channel art, and is more than 30 days old. Channel links: Link to all other social media accounts and relevant websites from the “About” section of your channel. Make it easy for subscribers to connect with you elsewhere.
- 155. How to Optimize Your Videos for SEO? Title (Just like with on-page SEO, it’s important to optimize your video’s title and description. Titles are what people first read when scrolling through a list of videos, so make sure yours is clear and compelling — it should make searchers curious about your content or make obvious that your video will help them solve a problem.) Description(YouTube will only show the first two to three lines (about 100 characters) of your video’s description. To read beyond that, viewers will need to click “Show more” to see the rest. For that reason, always include important links or CTAs in the beginning of your description and write the copy so it drives views and engagement.) Tags(Next, highlight your main keywords in your tags. Tags associate your video with similar videos, which broadens its reach. When tagging videos, tag your most important keywords first and try to include a good mix of more common keywords and long-tail keywords.) Category(After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories group your video with related content on the platform.) Thumbnail(Video thumbnails are the main images viewers see when scrolling through a list of video results, and yours can have a large impact of the amount of clicks and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. )
- 156. How to Optimize Your Videos for SEO? Playlists(Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, but they also show up separately in search results. Creating playlists provides you with more discoverable content. SRT Files (Subtitles & Closed Captions) Not only do subtitles and closed captions help viewers, but they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video. Cards and End Screens (Annotations) Instead of annotations (which they sunsetted in May 2017), YouTube encourages users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos.
- 157. How to Create Videos for YouTube? Eight Types of YouTube Videos to Create… Customer testimonials (Customer testimonials are short-form interviews with satisfied customers. Customer testimonials can help build company and product credibility.) On-demand product demonstration videos(Demonstration videos are short pieces of content showing the benefits and proper use of a product.) Explainer and tutorial videos(Explainer videos are in-depth videos explaining how to use a product or various parts of a product or service. Tutorials can be used to answer customer support questions or explain a new product feature.) Thought leader interviews(Interviews with experts or thought leaders can help amplify your company’s credibility in an industry.) Project reviews and case studies(Project reviews or case studies recap a successful campaign or project and often include statistics and results.)
- 158. How to Create Videos for YouTube? YouTube Live(YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments and lets your audience participate with real-time comments and reactions. Live videos on YouTube are recorded and appear like any other video upload.) Video blogs (Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that summarizes or highlights a blog post so your audience has multiple ways to digest the content.) Event videos(Event videos feature in-person experiences at a conference or expo and can be a great way to show the excitement of a crowd.)
- 159. Is YouTube effective for marketing? As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.
- 160. Is YouTube a business? YouTube businesses provide informative and helpful videos that benefit others in countless ways. Though anyone can start a YouTube channel, the channels that provide useful and insightful content amass plenty of viewers. Such successful channels are legitimate businesses.
- 161. Who was the first YouTuber? Jawed Karim Jawed Karim at the zoo. Screenshot/YouTube Ten years ago today, a guy named Jawed Karim posted the first-ever video to YouTube.
- 162. YouTube Demographics When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video. • 11% of YouTube’s audience is 18-24 • 23% are ages 25-34 • 26% are 35-44 • 16% are 45-54 • 8% are 50-64 • 3% are 65+ • 14% are undetermined
- 163. 5 crucial elements for video ranking success 1. Video views and watch time 2.Keywordmatchingthesearcher'squeryin thetitle 3.Shortertitles(<50 characters)withkeyword-richdescriptions 4.Keywordtags 5.Certainvideolengthsperformand rankwell
- 164. How to Optimize Your YouTube Channel When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.
- 165. 8 Tips to Market Your YouTube Channel and Videos ? 1. Keep your channel branding consistent with your other social media accounts 2. Optimize your title and description for SEO and searcher intent 3. Choose a video thumbnail that accurately represents your video content 4. Include calls-to-action (CTAs) in every video 5. Make it easy for others to share your videos 6. Create playlists that feature your videos and others 7. Feature real people or animated faces in your videos, not just words or B-roll 8. Produce videos on a regular basis, and consider doing a video series
- 170. What Is SEO SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
- 171. Why does website need SEO?
- 172. How many types of SEO ? On-Page optimization- On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals. Off-page optimization- Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Nofollow Attributes. Onpage Optimization.
- 173. On-Page SEO
- 174. Keyword Research Keyword Research and Selection Optimize Keywords in Anchor Text Optimize Your Keyword Density Keyword Density calculation formula and checking tool Text Modifiers to Emphasize Your Keywords Discussion on LSI Keywords Keyword Research Tips & Ideas Using Google Insights for Search and Google Trends for Keyword Research
- 175. Keyword Research Tools Google AdWords: Keyword Planner https://www.semrush.com/ https://keywordtool.io/ http://seo.danzambonini.com https://www.wordstream.com/keywords https://www.wordtracker.com/scout https://soovle.com/ http://keywordin.com/keyword-generator.php https://www.highervisibility.com/free-seo-tools/bulk-keyword-generator/
- 176. Titles Tag
- 177. Meta tags
- 178. Description Tags
- 181. Link Building In bound link: Internal link Outbound link: External link
- 182. Internal link An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.
- 184. Content Optimization 100% unique Content Setting up optimized Blog Post Title Word limit for an optimized Blog Post? Reducing Bounce Rate of Your Blog Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engines.
- 185. Content Optimization Duplicate Content Checking Tool http://www.duplichecker.com/ http://www.plagspotter.com/ http://www.copyscape.com/ https://www.grammarly.com/ https://www.copyscape.com/ https://www.siteliner.com/
- 186. Content Optimization http://www.grammarly.com/ http://smallseotools.com/ http://read-able.com/check.php Free Content Checking Tool
- 187. Robots.Txt The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
- 188. Sitemaps
- 193. Article Optimization
- 194. 5 tips for increasing your article's search engine discoverability 1. Create a search engine friendly title •Include 1-2 keywords related to your topic- Place your keywords within the first 65 characters of your title •Keep your title short- Consider moving a phrase from your title to the first or second sentence of your abstract 2. Optimize your abstract •Place essential findings and keywords in the first two sentences of your abstract-Only the first two sentences normally display in search engine results •Repeat your keywords 3-6 times-Don't forget the purpose of your abstract is to express the key points of your research, clearly, and concisely See below for an example of a well-optimized abstract. 3. Use keywords throughout your article Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7) Keywords may be keyword phrases rather than just single words Incorporate keywords in your headings too Headings tip off search engines to the structure and content of your article Find specific keywords on Google Trends and Google Adwords keyword tools Remember that keywords are important for A&I services as well as SEO Use keywords consistent with your field If you're unsure, check the words used in your field's major papers Let keywords flow naturally and in a contextual way Search engines dislike too much keyword repetition, known as keyword stuffing, and may 'un-index' your article, making it hard to find online 4. Be consistent Refer to author names and initials in a consistent manner throughout the paper Remember to be consistent with any previous online publications 5. Build links Link to your article across your social media, networking, and institutional sites The more in-bound links to your article, the more search engines like Google will value and highlight your content Encourage colleagues to link to your article The more links from respected individuals/trusted sites the more powerful the effect. Don't forget to do the same for them!
- 195. Article Optimization Free Article Checking Tool http://ezinearticles.com/
- 196. Social Media Optimization FaceBook – Creating a facebook group and Fan Page to increase Branding and Exposure Twitter – Increasing Twitter followers and getting retweets LinkedIn – LinkedIn profile building and content sharing Pinterest – Building a new system of promotion and marketing
- 197. Social Bookmarking Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. Pinterest –Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women online have an account. Twitter – Let’s start with the big one (and one people might not associate with social bookmarking too much). Twitter is an excellent tool for this and you can achieve it in a couple of ways. Dribble-Dribble is an excellent (and beautiful) bookmarking site aimed at designers. Not only is this a great place for inspiration, it’s a great place to get traffic to your site if you’re a designer, or have a design team. scoop.it- Scoop.it caters to professionals, business and non-profits, and corporations. The site has well over 1 million registered users so while not the biggest site on this list, it’s still got a substantial audience. Choose from a free or one of the paid plans, depending on how many topics you want to post abou Reddit- Reddit is the self-styled ‘front page of the internet’. Users submit links to stories, images or videos that they find interesting and other Reddit users can either upvote or downvote these submissions. Pinterest – Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women online have an account.
- 198. External Link Building Anchore text: <a href=http://www.smenet.org/foundation/ title=”Small & Medium Entrepreneur ”>SME</a> External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
- 199. Press Release & Blog Posting
- 200. RSS Feeds
- 201. Hashtag #DigitalMarketing #Content #digitalart #DigitalStrategy #contentmarketing #contentstrategy #digitalmarketing #startups #startup #BigData #StaySafeStayHealthy #socialmedia #social #socialmediamarketing #SEO #digitalart #DigitalMarketing #MarketingDigital #Marketing #StayHomeSaveLives #contentmarketing a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
- 202. Web 2.0 Tools
- 207. Youtube Marketing How to Create Youtube Channel Add Links & Contact Info to Your Profile Add a YouTube Channel Description Create/Add a Featured Video How to Upload a Video to YouTube How to Edit YouTube Videos
- 208. How to Create Youtube Channel
- 209. Add Links & Contact Info to Your Profile
- 210. Add a YouTube Channel Description
- 211. Create/Add a Featured Video
- 212. How to Upload a Video to YouTube
- 213. How to Edit YouTube Videos
- 214. Create Perfect YouTube Thumbnails Here are some useful tips for custom thumbnails: 1.Use standard video sizes – 1280×720 or 1920×1080. Smaller sizes can look blurry. 2.Use only high-quality images. 3.Include the video title on your thumbnail as it helps attract more views. 4.Image formats should be JPG, PNG, GIF, BMP, or TIF. 5.Use the 16:9 aspect ratio that works best for YouTube players. 6.Keep a consistent look and adhere to this style to all your thumbnails. 7.Use emotion. Include exciting faces and focus on the eyes.
- 216. Limit Videos to Under 5 Minutes If you create long videos by just repeating yourself, it won’t help. People need a good reason to be interested in your video. You can experiment with video length to figure out what works best for maximum engagement. Here are a few tips you should follow: •Create high-quality content in each video •Optimize your videos to be under 5 minutes •Make them interesting, informative and short
- 217. Brand Your YouTube Channel Branding your YouTube channel is the next thing you should do to make it visually attractive and encourage visitors to take you seriously. It helps you increase brand awareness and spend more time with your audience.
- 218. Include Calls-to-Action (CTAs) Adding calls to action to your videos will help you create more engagement on YouTube. They can also be irritating, so try to use them in the right way.
- 219. Share Videos via Social Media
- 220. Share Videos via Social Media Use the following effective tips to promote your videos: •Add YouTube videos to SlideShare presentations •Share your videos on Pinterest and Twitter •Make mini promo videos on your Facebook page and link back to your original YouTube video •Integrate your videos into your blog content •Publish your videos on Scoop.it •Promote and share your videos on relevant Facebook, Google+, LinkedIn groups, and communities •Include your videos in guest posts on related websites •Add your YouTube channel to your Instagram bio •Use Reddit for getting YouTube views
- 221. Work With Other YouTubers
- 222. Work With Other YouTubers Here are a few ideas on how to do that: 1.Interact with your audience and ask what else they want to watch in the comments. 2.Find YouTube influencers and other brands in your niche and make videos together. 3.Collaborate with brands and Youtubers that are more powerful than yours. The most powerful Youtubers work only with people they know well. 4.It is not obligatory to work only with one brand or a person. You can connect with a few at a time or even more. 5.Collaborate with influencers from other social networks.
- 225. 10-step YouTube marketing strategy Step 1. Create a YouTube channel for business Step 2. Learn about your audience Step 3. Research your competition Step 4. Learn from your favorite channelsStep 5. Optimize your videos for SEO to get viewsStep 6. Upload and schedule your videos Step 7. Optimize your channel to attract followers Step 8. Try YouTube advertising Step 9. Try working with an influencer Step 10. Analyze and adapt
- 226. Step 1. Create a YouTube channel for business Before you do anything, open a Brand Account on Google. When you create your YouTube channel using a regular Google account, only one person—the Google Account holder—can log into that channel. By creating your YouTube channel using a Brand Account, multiple authorized Google Accounts can log in simultaneously. YouTube channels have a lot of moving parts, so you’ll want at least one or two other people helping run the show.
- 227. Step 2. Learn about your audience Your YouTube channel for business gives you access to the Analytics tab, which contains a ton of stats related to your channel. Look here for quantitative insights on your channel and your audience’s behavior, including your view counts, average watch time, revenues generated, and interaction rate across videos. Monitor the Watch Time and Demographics analytics to answer questions like: Where are your videos being viewed, and when? What age are your viewers? What gender do your viewers most commonly identify as?
- 228. Step 3. Research your competition Competitive analysis is essential if you want to pull ahead of other businesses in your niche on YouTube. Fortunately, a lot of the information you need to identify potential opportunities is readily available on their channels.
- 229. Step 4. Learn from your favorite channels When you’re watching YouTube on your own time, ask yourself: What about this video holds my attention? What keeps me coming back to my top channels? Paying attention to your favorite YouTubers will reveal the techniques and best practices they follow to drive views, subscriptions, and engagement. Even if they’re not technically within your business niche, it’s possible that you can adapt your favourite YouTubers’ strategies to increase your own YouTube following. Don’t be afraid to try out some of the weirder trends, either: it worked for these brands.
- 230. Step 5. Optimize your videos for SEO to get views Your YouTube videos need to be optimized for search if you want to get the most value out of them. But don’t worry if your first few videos fail to gain a lot of traction. You can work on tweaking and perfecting your YouTube SEO over time. Pick the right title (with the right keywords) The first step to optimizing a YouTube video is to pick an appealing title containing relevant keywords (I like to use Google Adwords Keyword Planner for this). Make sure the title is relevant to the video topic: nobody likes clickbait. If you can, try to include exact keywords matching common search terms: it will get you more clicks. Make an interesting thumbnail When you upload a video you can choose a freeze-frame to use as the thumbnail. However, we strongly recommend making your own custom thumbnail, as it’ll help your content stand out.
- 231. Step 5. Optimize your videos for SEO to get views Write a compelling video description • We’ve got a whole tutorial on writing helpful YouTube descriptions. Here’s a summary of the most important points: • 5000 characters max (but you probably don’t need this many) • Front-load important keywords and use them in the title and description • Add a “contents page” of timestamps so viewers can find relevant points easily • Link out to different playlists on your channel • Add up to 15 hashtags Add hashtags to your video description Hashtags make your content more searchable on YouTube. Add cards, bumper ads, and watermarks to promote your channel Cards, bumper ads, and watermarks are clickable CTAs you can add to your YouTube videos. These are effective because they’re relatively unobtrusive, offering minimal disruptions to the viewing experience. You can read all about them in Hootsuite’s guide to YouTube advertising, but here’s a quick rundown: • Cards: small, transparent CTAs that expand when clicked. Use these to direct viewers to your website, purchase pages, or even other videos on your channel. • Bumper ads: six-second video ads appearing at the start or end of a video. • Watermarks: custom subscribe buttons visible only to non-subscribers. To add them to your videos, follow YouTube’s simple instructions. Ask viewers to subscribe
- 232. Step 6. Upload and schedule your videos Once you’ve created a few well-optimized videos, it’s time to put them into rotation. So what’s the best way to schedule your YouTube videos? As a platform, YouTube’s almost as popular as television. And many of your subscribers will treat your YouTube channel like a TV station—so you should run it like one! Be professional and share content on a regular schedule. If you promise your subscribers they’re getting a new video every Saturday at noon eastern, you have to commit to that, or risk losing their trust (and their views). TV studios offer a useful model for content creation, too. Make sure you’ve got several “episodes” of content ready to schedule ahead of time. Besides giving you a Plan B if your video creation schedule is disrupted, creating multiple episodes in advance generally means your videos will be more consistent in quality.
- 233. Step 7. Optimize your channel to attract followers After you’ve optimized your videos, you’ll need to optimize your YouTube channel itself. By providing a consistent experience across your channel, you’ll be able to bring in more views, and more importantly, convert those views into regular subscribers.
- 234. Step 7. Optimize your channel to attract followers Fill out your YouTube profile This is an easy place to start. Fill out as many relevant details on your profile as possible, including: •A keyword-rich bio •An eye-catching banner image (2560 x 1440 pixels, 2MB max) •Links to your website and social media profiles •Location and contact information Organize your videos into playlists When your YouTube videos are organized into playlists, they’ll autoplay until the playlist ends, keeping viewers on your channel for longer, increasing that important average watch time statistic on your channel. You can build playlists on YouTube, or you can manage them using Hootsuite. Curate your playlists thoughtfully. Make sure there’s a logical progression of ideas from one video to the next. This will reduce the likelihood of people clicking away to another channel.
- 235. Step 7. Optimize your channel to attract followers Translate your videos into different languages
- 236. Step 8. Try YouTube advertising Your YouTube channel isn’t the only place people can see your content—if you’ve got the funds, you can also pay for YouTube advertising. YouTube ads come in six varieties, some of which I touched on already earlier in this article: •Skippable video ads •Non-skippable video ads •Bumper ads •Overlay ads •Display ads •Sponsored cards
- 237. Step 9. Try working with an influencer One of the best ways to showcase your products on YouTube is by working with an influencer. According to Google, 60 percent of YouTube subscribers trust the opinions of their favorite influencers. Tapping into an influencer’s tuned-in audience can result in huge returns: just look at Warby Parker, whose partnerships with YouTube and Instagram influencers grew their brand significantly. They are now worth $2 billion. Reach out to influencers who already know and trust your brand. Most YouTube fans are savvy enough to recognize a paid partnership, but if the influencer is honest and upfront about their love of the brand, the “sponsored” aspect won’t matter. When it comes to these partnerships, let the influencer do the talking. The more control you try to exert over the partnership, the more you’ll impact the influencer’s brand, making the whole effort less genuine—and their followers will see it from a mile away.
- 238. Step 10. Analyze and adapt So, you’ve built up your YouTube channel, you’re publishing content regularly, and forging partnerships with influencers and other creators in your field. Congratulations—but you’re not done yet! Maintaining and growing your YouTube channel requires constant monitoring. Whenever you publish a new video, check YouTube Analytics for: •Significant changes in subscriber count •New or changing audience demographics •Video playback locations and traffic sources •Device reports (mobile, desktop, smart TVs, etc.) I said this before, and I’ll say it again: read the comments! This is the best way to learn exactly what your audience thinks of videos, and your channel as a whole. You might even find concrete suggestions about which video you should make next!
- 239. YouTube Marketing Ranking Factor •Your channel’s keywords: Use the right tags to make sure that YouTube knows what your channel is about. •Video headlines and descriptions: Research keywords to find out what your audience is looking for and use these keywords in your video headlines and your descriptions. (Quick tip: the closer the keyword is to the beginning of •Video tags: In addition to keywords, you need to add tags to your videos – research tags to find out which ones perform best. •Video transcript: Including a video transcript is a great way to make your video more scrapable by search bots. It’s also good for viewers: if they need to check spelling of a word or can’t increase the volume to hear the video, they •Watch time: Your total video watch time (how many minutes/hours/etc. people watched of your videos) also counts towards your ranking. The bigger the watch time, the better! •Thumbnail Image: The thumbnail image will be visible whenever your video is indexed, so this should be compelling and relevant. •Engagement: YouTube also looks at your channel’s engagement, including how many likes/dislikes you get, as well as how many comments and shares. •Subscriber numbers: This doesn’t just mean how many YouTube subscribers you have. As I mentioned earlier, how many people subscribe after viewing one of your videos also matters. These subscribers show that your video was viewer.
- 240. YouTube Demographics •11% ofYouTube’s audience is 18-24 •23% are ages 25-34 •26% are 35-44 •16% are 45-54 •8% are 50-64 •3% are 65+ •14% are undetermined
- 241. Tools •VidIQ
- 246. The End