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facebook acquired whatsapp
1.
What made Facebook“Like” WhatsApp?
2.
How Facebook perceives WhatsApp
on a business level?
3.
WhatsApp in the
previous years have emerged as a threat and also an opportunity for Facebook
4.
Reasons which made Facebook
to acquire WhatsApp!
5.
#1 – Phenomenal
Growth WhatsApp’s ever increasinguser base
6.
#2 – Stronghold
in mobile market WhatsApp’s phenomenal revenue figures on mobile platforms
7.
#3 – Facebook’s
absence in “Dark Social” Ever growing informationtransfer through private platforms where Facebook’share was very less.
8.
#4 – Facebook
was getting “old” WhatsApp was clearly becoming more and more popular amongst younger audience
9.
#5 –WhatsApp was
getting hotter As compared to its competitors,daily message volume was accelerating much faster than predicted.
10.
#6 – Technical
Prowess If a product is technically sound along with being popular,what else a potential investor needs
11.
#7 – Facebook
Messenger was losing its grip Facebook Messenger was only popular in US, and was losing its grip in rest of the world.
12.
Hence,Facebook pressed the “Like”
button on WhatsApp
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