2. We’re a feisty apparel retailers that is building
the platform for style questions and answers.
We answer life’s pressing style questions like
“Where can I get that” and “Should I wear
this?”
5. Striving to combine physical, emotional,
logical elements into one exceptional
customer and employee experience
Creating a connection with the customers
and employee, many of them may stay
loyal for life
Staying true to the core values over the
years and creating a company where
employee and customers are proud to be
associated with.
7. The Indian retail industry is one of the fastest
growing in the world. Retail industry in India is
expected to grow to US$ 1.3 trillion by 2020,
registering a Compound Annual Growth Rate
(CAGR) of 16.7 per cent over 2015-20.
8. By 2015, the total market size is estimated to
be around US$ 600 billion thereby registering a
CAGR of 7.45 per cent since 2000.
Organized retail is expected to account
for 24 per cent of the overall retail
market by 2020
10. • Targeted marketing campaign through –
Grand opening event
Local media coverage
Print media
Direct mail campaign
Social media
• Partner with local organizations such as
Chamber of Commerce or ASSOCHAM.
14. The fashion and retail industry tends to be
overly youth focused. However, by closely
following generational fashion trends as well
as our own customer’s purchasing
preferences, we will tailor our inventory to
meet the specific needs of our clientele. We
will solely focus on the our styles, colors and
personalized experience for our customers.
16. • Our key features include personalized quality,
stylish clothing option for our customers.
• Customers preference and satisfaction are the
company’s primary concern.
• Even in urgent need we promise to deliver the
most stylish and tailored clothes to our
customers.
• Benefiting our clientele from knowledgeable,
experienced sales staff.
• With a team of designers we assure our
customers to walk away with the perfect outfit.
18. • Easy access of products
• Customer service
• A team of designers to help the customers for
customizing their own style or let designers do
for them.
• End of season sale
• Holiday and overstock sales
• Multi buy savings and promotional coupons
20. • M Tailor- A customized shirting, suiting brand
for men.
• The HUNT- a community powered mobile app
that empower peers to suggest product for
each other.
• KEEP- is revolutionizing the way women
discover and shop for product across the
entire web.
• POSE- It’s free app and website allows user to
celebrate and shop unique style.
23. The FASHION DESK is a business to consumer
retailer company. Both men and women from
their early 20’s to late 60’s are our clear target.
While those born in the 1940’s are little
conservative, those born in late 70’s are
trendsetters. Our targets are especially these
men and women with our offerings and
product.
Company target those customers who value
uniqueness, service, quality and convenience.
25. The retail fashion industry is a solid business
with ever-changing styles and ever-present
consumer demand. With more and more
consumers looking for change. They're
searching for a more serene and customer-
friendly shopping experience.
27. Strengths
• Unique personalized shopping
experience with exceptional customer
service
• Customer loyalty towards the brand
• Intact core values
• Uniqueness in every product we create
28. Weaknesses
• Confine to a segment of market
• Customized clothing more famous
with youngsters
29. Opportunities
• Growth of online marketing
• Launching of a new product line for a new
segment of market
• Outstanding shopping experience will lead to
repeat business.
32. Our company's core business strategy is to
combine exceptional and knowledgeable
customer service with quality stylish
merchandise. We aim to enjoyable shopping
experience for our customers.
34. We will soon include features such as fashion
advice, designer interviews, newsletters, and
Internet-only specials. Eventually, we hope to
establish and nurture an online social
community where our can gather and discuss
topics of the day, network and share clothing
secrets.
36. Our company plans to join Chamber of
Commerce and ASSOCHAM to gain
exposure, make business contact and get
benefitted from their advertising, web
site promotions and events.
38. • Operations are conducted all seven business
days 27 * 7
• During holidays special time is allotted for
faster deliveries.
• Company secures some merchandise from
local manufacturers and rest is customized,
made and designed by our designers.
• To control cost, track inventory and manage
stock levels, an inventory control system is set
up.
40. Organizational Structure
As a medium scale enterprise, we will have a small
staff. The owner assume leadership roles within
the company and will be responsible for daily
operations, overseeing marketing efforts, buying
merchandise and managing inventory and all
other administrative duties. A small sales staff
will assist owner with securing sales, assisting
customers and general maintenance of stock on
the floor.
41. INCOME PROJECTIONS
• Based on our online sale with a collected a
annual sale of $285 in year 2014-15.
• Our cash flow projections are same as our
income statement as our business collect
immediate payment.
