It's no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can't get anywhere else. The question is: what's so sticky that members will renew year after year just to have access to and be willing to pay extra for? And how can associations generate a new, profitable revenue stream AND create higher member engagement? In this Webinar, Tom Morrison, CEO at the Metal Treating Institute (MTI) and Jack McGrath, President and Creative Director at Digitec Interactive come together to share the secret to "printing money" at your association with eLearning. Their innovative approach to online education for associations outlines a 6-step process to creating successful education programs, designed to maximize member satisfaction and generate cash for the association. Attendees will learn: • How to design a successful business model for eLearning • How to determine technology needs and make their selection • How to create, source and repurpose content for online • How to successfully market their programs • How to build a "hands-free" program that even small staffs can manage

1. 6 STEPS
TO PRINTING MONEY AT YOUR
ASSOCIATION WITH ELEARNING
Tom Morrison | METAL Treating Institute
Jack McGrath | DIGITEC Interactive
#assnEDU
@tommorrison @metaltreat
@digitecjack @digitec

2. #assnEDU
The AGENDA
- About The Metal Treating Institute (MTI)
- About Digitec Interactive
- The eLearning Landscape
- 6 Step Process
- Questions
SLIDE: 2

3. #assnEDU
ABOUT US
MTIMETAL TREATING INSTITUTE
OUR ASSOCIATION &
OUR MISSION
The Metal Treating Institute is a
501(c)(6) non-profit trade association
that was established in 1933.
To enhance the image and profitability of
the heat treat industry.
OUR EDUCATION
PROGRAMS
Heat Treat Specialist Certificate Program
Qualified Furnace Operator Program
ABC’s of Heat Treating
Furnaces North America
Safety/Environmental
OUR MEMBERS
MTI represents the largest network of
commercial heat treaters in the world.
MTI also represents manufacturers with
in-house heat treating operations and
suppliers who serve both commercial
and captive heat treaters.
SLIDE: 3
Tom Morrison
CEO at MTI

4. #assnEDU
ABOUT US
DIGITECINTERACTIVE
OUR COMPANY &
OUR MISSION
Digitec Interactive is a multi-award
winning eLearning company and
learning management system (LMS)
provider.
OUR SERVICES
Learning Management Systems
eLearning Course Production
Instructional Design Services
Games & Simulations
To transform learning and change lives.
OUR PARTNERS
Digitec has partnered with more than 75
associations and nonprofits to develop
and deliver online member education.
More than 300,000 learners worldwide
utilize the Knowledge Direct® LMS
powered by Digitec Interactive.
SLIDE: 4
Jack McGrath
President and Creative Director at Digitec

5. #assnEDU
eLEARNING LANDSCAPE
MEMBERBENEFITS
THE DEFINITION
Any learning conducted via
electronic media;
encompasses self-paced
content, live and recorded
webinars, digital print media
as well as videos and audio
recordings.
SLIDE: 5

6. #assnEDU
eLEARNING LANDSCAPE
ASSOCIATIONBENEFITS
THE REASONS
- More cost-effective than ILT
- Ability to reach larger audience
- Increased revenue generation
- Learner directed
- More effective learning
- Increased knowledge retention
SLIDE: 6
SOURCES: CertifyMe.net, Tagoras Association Learning + Technology Report

7. #assnEDU
eLEARNING LANDSCAPE
TRENDSPREDICTIONS and Barriers
95% of
ASSOCIATIONS
USE
ELEARNING
FOR MEMBER
PD
77.4% of
ASSOCIATIONS
OFFER
ELEARNING
BARRIERS TO
ENTRY
- Concern over cost
- Technology skills of users
- Staff time to develop content
- Talent/SMEs
- Tech infrastructure
- Board approval
SLIDE: 7
SOURCE: Tagoras Association Learning + Technology Report

8. #assnEDU
6-STEP PROCESS
ASSOCIATION.EDU
1. FIND YOUR NICHE
2. DETERMINE
PRICING MODEL
6. MAINTAIN AND
SUPPORT PROGRAM
eLearning
5. MARKET YOUR
ELEARNING
3. SELECT THE
TECHNOLOGY
4. CREATE CONTENT
SLIDE: 8

9. #assnEDU
STEP 1: FIND YOUR NICHE
DETERMINENEEDS
DETERMINE MEMBERSHIP
EDUCATION NEEDS
1. FIND YOUR NICHE
Mandatory training
Continuing education requirements
Certifications
Designations
Audits
Prestige/marketability of members
SURVEY MEMBERS
What do they seek?
What are they doing now for training/CE?
What expectations do they have?
What are they willing to pay?
DETERMINE COMPETITIVE
ADVANTAGE
eLearning
What makes your association better?
What is your differentiator?
RESEARCH COMPETITION
Who’s serving education needs of members?
What is their model?
How well are they fulfilling the needs?
What weaknesses do they have?
SLIDE: 9
CONSIDER PARTNERSHIPS
Other associations
Industry
Universities
Nonprofits
Advocacy groups

10. #assnEDU
STEP 2: DETERMINE PRICING MODEL
PRICINGOPTIONS
SUBSCRIPTION
Monthly
-Unlimited access
-Limited access
Annually
-Unlimited access
-Limited access
2. DETERMINE
PRICING MODEL
PER PROGRAM (BUNDLE)
Certification program
Designation
Certificate program
PER COURSE
Bulk discounts
Member/nonmember
Organizational/individual
SLIDE: 10
eLearning

11. #assnEDU
STEP 3: SELECT THE TECHNOLOGY
LEARNINGMANAGEMENT
DEMO SOLUTIONS
PLAN YOUR PURCHASE
Narrow down to 2 or 3 for demos
Include all stakeholders
Consider scheduling 2 demos (tech/non-tech)
Ask for trial “sandbox”
Estimate projected usage
Create a timeline
Document your requirements
-Critical
-Need to have
-Nice to have
CHECK REFERENCES
At least 3 (similar size/requirements)
What do they like/dislike? Any surprises?
RESEARCH SOLUTIONS
Attend tradeshows
Read reports
Search the web
Ask for referrals
eLearning
SEAL THE DEAL
Notify chosen vendor
Notify all other vendors
DEVELOP THE RFP
Involve your team
Fine tune requirements/create use cases
Utilize spreadsheets
Assemble a review committee
SEND OUT RFP
No more than 5 vendors
Expect and be open to questions
Require detailed responses
SLIDE: 11
3. SELECT THE
TECHNOLOGY
FREE WHITE PAPER

12. #assnEDU
STEP 4: CREATE CONTENT
ELEARNINGDEVELOPMENT
IMPORT CONTENT
TAKE AN INVENTORY
Does it meet training/CE needs of members?
What format is it in?
-Presentations (PPTs, notes, handouts)
-Conference session recordings
-Webinar recordings
-Handbooks/textbooks
-Journals
-Self-paced courses
Can it be converted to online?
Does it need updating?
Migrate or upload to LMS
Create course/program descriptions
Create assessment or survey questions
eLearning
DETERMINE NEED
What format should it be in?
-Self-paced eLearning
-Videos
-PDF/Docs
-Live webinars
-Journals
Who should create it?
-Vendor w/help of SME
-SME
-Association staffers
-Contractor
SLIDE: 12t
4. CREATE CONTENT

13. #assnEDU
STEP 5: MARKET YOUR ELEARNING
GENERATEINTEREST
COLLABORATE
CREATE MARKETING PLAN
Marketing and Education Depts. must team
Audience (segmentation)
-Member/nonmember?
-Rookie/veteran? Need cert or CE?
-Where do they “live”? (email, social
media, conferences, print journals, direct mail)
Message/Tone
Delivery Method
-Traditional (magazines, journals, direct mail)
-Digital (email, social media, website)
Budget
Metrics
UNDERSTAND YOUR PRODUCT
Remember what you’re really selling (HINT: certificate)
eLearning
5. MARKET YOUR
ELEARNING
SLIDE: 13

14. #assnEDU
STEP 6: MAINTAIN AND SUPPORT PROGRAM
MANAGINGELEARNING
SUPPORT USERS
CONTENT UPDATES
Level 1 (password assistance)
Level 2 (technical support)
Who is responsible?
What is the shelf life?
When will you expand your offerings?
6. MAINTAIN AND
SUPPORT PROGRAM
eLearning
ADMINISTER LMS
Association staffer
LMS provider
SLIDE: 14

15. #assnEDU
QUESTIONS?
From the audience
@tommorrison
tom@heattreat.net
Tom Morrison
CEO at MTI
@digitecjack
jmcgrath@digitecinteractive.com
Jack McGrath
President and Creative Director at Digitec