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Fail early, fail often, fail cheap
@DigitalWoman
Failure Is The Biggest Opportunity To
@DigitalWoman
1.  Write a Business Plan
2.  Get Funding
3.  Build Product
4.  Launch
5.  Get Feedback
Classic Way of Executing Ideas…
Big bet &
high risk! 
 @DigitalWoman
“Lean” uses a scientific methodology to
discover what works with less waste
Create a Hypothesis
Test
Learn
Revise
@DigitalWoman
Goal:	
  Minimize	
  
TOTAL	
  ,me	
  
through	
  the	
  loop	
  
by	
  learning	
  as	
  
quickly	
  as	
  you	
  
can.	
  
“Lean” uses a scientific methodology to discover what works with less waste
Create a Hypothesis
Test
Learn
Revise
@DigitalWoman
Goal:	
  Minimize	
  
TOTAL	
  ,me	
  
through	
  the	
  loop	
  
by	
  learning	
  as	
  
quickly	
  as	
  you	
  
can.	
  
minimize	
  the	
  total	
  .me	
  through	
  the	
  loop	
  by	
  op*mizing	
  your	
  development	
  process	
  	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
@DigitalWoman
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
Fail early, fail
often, fail
cheap
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
@DigitalWoman
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
Fail early, fail
often, fail
cheap
@DigitalWoman
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
• 	
  Is	
  your	
  idea	
  a	
  Painkiller?	
  
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
Every	
  idea	
  for	
  a	
  product	
  or	
  feature	
  that	
  you	
  have	
  
has	
  to	
  go	
  through	
  the	
  customer	
  valida,on	
  process	
  
before	
  you	
  prototype	
  and	
  build	
  it.	
  
@DigitalWoman
2.	
  Prototype	
  
1.	
  Validate	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
2.	
  Prototype	
  
1.	
  Validate	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
@DigitalWoman
2.	
  Prototype	
  
1.	
  Validate	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
Prototypes	
  are	
  easier,	
  faster,	
  
and	
  cheaper	
  to	
  create	
  than	
  
wri,ng	
  code	
  	
  
@DigitalWoman
3.	
  Refine	
  Prototype	
  
1.	
  Validate	
  
2.	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
• 	
  Iden,fy	
  Usability	
  issues	
  
@DigitalWoman
4.	
  Hire	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
• 	
  Pick	
  a	
  developer	
  with	
  ap,tude,	
  not	
  a	
  par,cular	
  skill	
  set.	
  
• 	
  Try	
  out	
  a	
  new	
  developer	
  with	
  a	
  small	
  project	
  first	
  
• 	
  Hire	
  slow,	
  fire	
  fast	
  
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
@DigitalWoman
5.	
  Technology	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
@DigitalWoman
6.	
  Determine	
  MVP	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
MVP	
  -­‐	
  	
  the	
  fewest	
  number	
  of	
  features	
  that	
  you	
  can	
  build	
  
that	
  will	
  s,ll	
  create	
  value	
  to	
  your	
  customers.	
  
@DigitalWoman
7.	
  Design	
  MVP	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
Design	
  &	
  UX	
  can	
  make	
  or	
  break	
  your	
  
startup	
  
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
@DigitalWoman
8.	
  Code	
  &	
  Manage	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
9.	
  Deploy	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
3	
  mo	
  –	
  1	
  yr	
  
2	
  week	
  sprint	
  
@DigitalWoman
9.	
  Deploy	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
10.	
  Track	
  &	
  Analyze	
  
@DigitalWoman
development	
  
server	
  
produc,on	
  
server	
  
Copy	
  new	
  code	
  
@DigitalWoman
10.	
  Track	
  &	
  Analyze	
  
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
9.	
  Deploy	
  
@DigitalWoman
• 	
  What	
  are	
  the	
  most	
  used	
  features?	
  
• 	
  How	
  are	
  user	
  using	
  them?	
  
• 	
  What	
  new	
  features	
  should	
  I	
  build?	
  
Why	
  Track	
  &	
  Analyze?	
  
How	
  to	
  improve	
  user	
  reten.on	
  and	
  engagement?	
  
• 	
  Determine	
  what	
  resonates	
  beHer	
  with	
  users	
  
• 	
  Improve	
  user	
  happiness	
  by	
  iden,fying	
  &	
  fixing	
  usability	
  issues	
  
• 	
  Understand	
  what	
  features	
  are	
  being	
  used	
  
• 	
  Measure	
  product	
  improvements	
  over	
  ,me	
  
@DigitalWoman
1.	
  Validate	
  
2.	
  Prototype	
  
3.	
  Refine	
  Prototype	
  
4.	
  Hire	
  
5.	
  Technology	
  
6.	
  Determine	
  MVP	
  
7.	
  Design	
  MVP	
  
8.	
  Code	
  &	
  Manage	
  
10 Steps to Developing Great Ideas
Cost Effectively, on Time & on Budget
9.	
  Deploy	
  
@DigitalWoman
10.	
  Track	
  &	
  Analyze	
  
Minimizes waste
&
By failing early and often,
you increase your
chances of hitting success
TechSpeak for Entrepreneurs 2-day Bootcamp
$100	
  Discount:	
  TS24Hour	
  
h^p://TechSpeakForEntrepreneurs.com	
  
Next	
  Event	
  
Oct	
  17-­‐18	
  in	
  New	
  York	
  City	
  
Price:	
  $799	
  
Questions
@DigitalWoman
Email to nelly@digitalwoman.com 
OR 
Tweet to @DigitalWoman

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10 steps to developing great products

  • 1.
  • 2.
  • 3. Fail early, fail often, fail cheap @DigitalWoman
  • 4. Failure Is The Biggest Opportunity To @DigitalWoman
  • 5. 1.  Write a Business Plan 2.  Get Funding 3.  Build Product 4.  Launch 5.  Get Feedback Classic Way of Executing Ideas… Big bet & high risk! @DigitalWoman
  • 6. “Lean” uses a scientific methodology to discover what works with less waste Create a Hypothesis Test Learn Revise @DigitalWoman Goal:  Minimize   TOTAL  ,me   through  the  loop   by  learning  as   quickly  as  you   can.  
  • 7. “Lean” uses a scientific methodology to discover what works with less waste Create a Hypothesis Test Learn Revise @DigitalWoman Goal:  Minimize   TOTAL  ,me   through  the  loop   by  learning  as   quickly  as  you   can.   minimize  the  total  .me  through  the  loop  by  op*mizing  your  development  process    
  • 8. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10.  Track  &  Analyze   @DigitalWoman Fail early, fail often, fail cheap
  • 9. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10.  Track  &  Analyze   @DigitalWoman Fail early, fail often, fail cheap
  • 10. @DigitalWoman 1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget •   Is  your  idea  a  Painkiller?   10.  Track  &  Analyze   @DigitalWoman Every  idea  for  a  product  or  feature  that  you  have   has  to  go  through  the  customer  valida,on  process   before  you  prototype  and  build  it.  
  • 11. @DigitalWoman 2.  Prototype   1.  Validate   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman
  • 12. 2.  Prototype   1.  Validate   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman
  • 13. @DigitalWoman 2.  Prototype   1.  Validate   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman Prototypes  are  easier,  faster,   and  cheaper  to  create  than   wri,ng  code    
  • 14. @DigitalWoman 3.  Refine  Prototype   1.  Validate   2.  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman •   Iden,fy  Usability  issues  
  • 15. @DigitalWoman 4.  Hire   1.  Validate   2.  Prototype   3.  Refine  Prototype   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget •   Pick  a  developer  with  ap,tude,  not  a  par,cular  skill  set.   •   Try  out  a  new  developer  with  a  small  project  first   •   Hire  slow,  fire  fast   10.  Track  &  Analyze   @DigitalWoman
  • 16. @DigitalWoman 5.  Technology   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman
  • 17. @DigitalWoman 6.  Determine  MVP   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   7.  Design  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman MVP  -­‐    the  fewest  number  of  features  that  you  can  build   that  will  s,ll  create  value  to  your  customers.  
  • 18. @DigitalWoman 7.  Design  MVP   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   8.  Code  &  Manage   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget Design  &  UX  can  make  or  break  your   startup   10.  Track  &  Analyze   @DigitalWoman
  • 19. @DigitalWoman 8.  Code  &  Manage   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   9.  Deploy   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman 3  mo  –  1  yr   2  week  sprint  
  • 20. @DigitalWoman 9.  Deploy   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10.  Track  &  Analyze   @DigitalWoman development   server   produc,on   server   Copy  new  code  
  • 21. @DigitalWoman 10.  Track  &  Analyze   1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 9.  Deploy   @DigitalWoman •   What  are  the  most  used  features?   •   How  are  user  using  them?   •   What  new  features  should  I  build?   Why  Track  &  Analyze?   How  to  improve  user  reten.on  and  engagement?   •   Determine  what  resonates  beHer  with  users   •   Improve  user  happiness  by  iden,fying  &  fixing  usability  issues   •   Understand  what  features  are  being  used   •   Measure  product  improvements  over  ,me  
  • 22. @DigitalWoman 1.  Validate   2.  Prototype   3.  Refine  Prototype   4.  Hire   5.  Technology   6.  Determine  MVP   7.  Design  MVP   8.  Code  &  Manage   10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 9.  Deploy   @DigitalWoman 10.  Track  &  Analyze   Minimizes waste & By failing early and often, you increase your chances of hitting success
  • 23. TechSpeak for Entrepreneurs 2-day Bootcamp $100  Discount:  TS24Hour   h^p://TechSpeakForEntrepreneurs.com   Next  Event   Oct  17-­‐18  in  New  York  City   Price:  $799