DSG profile march 2014 Digital Solutions Group

http://www.dsglimited.com, http://www.dsg.co.za and http://www.digitalmall.com
Digital Solutions Group Profile
Mission Statement
“Wepartnerwithourcustomerstobuildcomprehensivesolutions,whichinnovatebusinessrelationshipstoyield
mutualreturnoninvestment.Ourpeopleanddiversetechnologyenableanywhere,anytimeaccessto
productsandservicesensuringacustomercentricfocus.”
Awards Timeline
2013 Mobile
App of the
Year
2008 WASP
Best Customer
Service
2008 Best
Service and
Non
Innovation
Award
2008
Technical
Innovation
Award
2009 Exporter
of the Year
Award
2010
Innovation
Finalist
2011 Partner
Award
2005
Technology
Top 100
2006
Technology
Top 100
2006 PMR
Service
Excellence
2007
Customer
Service
Delight
2007 Gold
Award
Service
Excellence
2007 DMA
Mobile
Marketing
Award
2003 IEC
Contact
Centre
Awarded
2004 Public
Sector Award
for IEC
2004 Mobile
WASP Award
2005
Cell One
MNO
Awarded
2005
Service
Solution and
InHouse
Awards
2005
COJ
Innovation
Award
Digital Mall
Born
September
1998
January
2000 iTouch
Acquistion
51%
August 2000
iTouch raised
₤42.5 million
IPO
November
2001 MBO
2001 Finalist
Age of
Innovation
2001 Best
Use
Technology
Contact
Centre
2002 Age of
Innovation
Award

Background
Digital Mall (Pty) Ltd was founded in September 1998 as a technology partner for retailers who wanted to create
a new channel to market via e-business. At the time there was minimal activity in the e-business market in SA
and Digital Mall therefore introduced a new business model of ASP (Application Service Provider) for e-
commerce and related support services.
Digital Mall worked with all major banks and serviced the leading retailers by lowering the barrier to entry and
sharing the risk and success with its customers.
In January 2000 iTouch acquired a 51% stake in Digital Mall prior to iTouch’s planned IPO on the FTSE later that
year. Digital Mall provided the technology that enabled iTouch to launch into the mobile commerce market.
In March 2000, Digital Mall and iTouch concluded the first mobile commerce transaction in SA through the
development of a unique application, the Wireless Application Service Provider (“WASP”). This solution based
on WAP at the time was very innovative and incorporated a unique live help feature that allowed the Contact
Centre Staff to view the activity of the consumer real time and to assist with mobile commerce transactions.
The application was so successful that soon thereafter iTouch launched the application in the UK, Israel,
Australia, New Zealand and Ireland. In August 2000 iTouch raised over R42.5 million for 20% of the group from its
IPO but due to the market crash shortly thereafter, the share price lost value, which put pressure on all of the
operations globally.
In November 2001 Digital Mall management decided to buy back the shares held by iTouch – allowing us to
regain control of the entire business. In May 2005, iTouch was acquired by the Japanese listed For-side.com
and de listed from the FTSE.
As our customers’ required new solutions and the market dynamically changed so did Digital Mall’s business
model which led to the innovative evolution of what is known today as ‘The Digital Solutions Group’.
Our Methodology
The Digital Solutions Group (DSG) is an outsource partner for multi-channel commerce and relationship
marketing. We provide customised solutions to business - enabling businesses to transact and communicate
via direct channels. Our approach lowers the barrier to entry into this market without the client having to invest
in systems, people and infrastructure.
This business model implicates a substantial upfront investment in technology, which is then made available to
many customers. The key to the business model is “share risk and success” with customers. Revenue is
generated from services rendered and often a management fee based on a win/win scenario, and the
success of the new business approach.
Based upon independent research (Gartner Group), only 33% of all global companies interact with customers
via multiple channels. This contends that a company that is able to provide additional routes to market, without
large set-up costs, will materially enhance its potential for success. This opportunity of providing additional
routes to market for our clients based on a customer centric model is DSG’s core focus.

DSG Customer Centric Model
“In future, the most powerful brands will be customer-centric.
Successful companies will know their customer and will be the customer’s advocate.”
One of the key success factors for DSG is our ability to design business processes that empower our group to
add value and become an extension of our clients businesses. We also define relationship agreements that
allow us to offer a closed loop management process. Our management processes cover every aspect of our
clients business, and every aspect of the services offered by us.
DSG provides strategy consulting, web application development, and hosting & management services. New
web-based applications are developed to be accessible to the consumer via the PC (internet/Intranet or
extranet), Mobile device, PDA, Voice via Voice XML, Contact Centre, Automated Services Machine (ASM or
Kiosk) and iTV.
We deliver a platform and build a business case for each channel based on its relevance to the target market.
The financial viability studies determine the introduction of new channels, in a phased approach, due to the
large investment in technology that may be required for the more technologically advanced channels.
DSG has developed substantial infrastructure, intellectual property and goodwill within the African market,
expanded to the Middle East and Indian Ocean, and has developed an international roll out strategy for some
of its products and services.
We offer 24/7 support through our IP based contact centre in Johannesburg South Africa which can be
reached on 0861 DSG 247 locally or +27 11 759 7247 international and via email support@dsg.co.za.

Group Structure
DSG comprises of four vertical solution pillars covering all markets, and the group promotes co-operation
between the various pillars wherever possible to optimise effort and enhance the value proposition to our clients
through combining extensive internal skills. In order to service the solution pillars, DSG is made up of 9 divisions
as detailed below.
Employee
Experiences
Employee
Relationship
Management
Mobile
Tools : Learning,
Surveys and
Quiz
Customer
Experiences
On Premise and
Cloud Based
CRM
Social CRM
Contact Centre
Outsource, Co-
Source and In-
Source
IVVR
Usability and
Quality
Management
Event
Management
Mobile Eco
System
Low Cost
Devices
ODP & App Store
Rapid App
Development
Usability and
Quality
Management
Enterprise
Mobility
Mobile Health
Content Delivery
Platform
OSS/BSS
EVD
Digital Cloud
Based Solutions
Digital
Publications
Messaging
Multi Channel
Commerce
Content
Marketing
Content
Management
System

Summary of Group Companies and Operations
DSG has 9 divisions within the group providing specialist solutions advice. The divisions are detailed below:
1. Employee Experiences
Employee Relationship Marketing Solutions (ERMS) is the fusion of Win Win Group
(http://www.winwin.co.za) people innovation and DSG relationship marketing & technology
innovation. The joint venture formed in March 2008 was conceived to enhance total employee
experience. A firm's first customers are its own employees. If the staff understand and wholeheartedly
endorse the firm's goals, they will take care of external customers and achieve desired company
performance.
A firm wants its external customers to consider themselves part of the family and its staff to feel that they
are respected and their needs are met. The employees should know and feel that they are the brand.
We unleash people to unleash performance and create cultures that perform because people are
inspired and proud. The employee experience design of ERMS focuses on the “on boarding”
experience through our “Insider” program and total talent management solution, which tracks key
employee metrics over time.
We provide ongoing training/ interventions such as “I am the brand”, “Business of Winning” and custom
motivational events .We provide access for e-learning of 480 programs with online mentors and we
facilitate employee privileges and reward programmes.
Mobile Tools: Mobilising change is the core business of Mobiletools. The rapid, always-connected
mobile content delivery and collaboration platform can be used either as a stand-alone solution or
integrated into existing corporate systems. Mobiletools' end-to-end solutions are used by organizations
worldwide to achieve better results in their change processes. The solution is offered as a SaaS model
that provides the benefits of no capital expense on hardware, rapid deployment, and scalable
architecture, no maintenance cost since the service will be hosted on our servers. Our platform can be
white-labeled with the user interface being branded to your requirements. In-house deployment
solution is available by installing the platform within your environment.
Mobile Learning Benefits:
 Global content delivery network & server-side trans-coding of media files
 Powerful user administration with scheduling and grouping
 Automated SMS and email reminders
 Mobile content delivery for videos, pictures, podcasts, blog entries, slideshows
 Mobile Surveys (MSurvey) feedback & quiz functionality
 User-uploaded media from mobile to facilitate collaboration
 Web-based SaaS system for single point to administer the learning process – no software
installs needed
 Provides quick and cost-effective way of implementing learning module
 Increase participant motivation and response
 Learners learn when they want and where they want
 Provides real-time feedback and results, Mobile device provides a personal and
confidential means of learning. Once the environment is set up, multiple campaigns can
be managed.

2. CX Customer Experience Management
The Virtual Contact Centre is a Contact Centre solution provider. Our
engagement model is flexible and our services are offered on a consulting
basis, co-sourcing or outsourcing.
We also offer DBOT (Design, Build Operate and Transfer) solutions for
companies that wish to eventually incorporate the solution as part of their
own operation. Our unique approach to the management of people, process and technology ensures that
we provide our clients with a solution that is effective and consistent across all communications channels.
Our solutions are cost effective and are based on a “pay per use “model. This means that our customers only
pay for the capacity that they use rather than having to cover the costs of employing dedicated people for
a particular campaign or ongoing customer care interactions.
The Virtual Contact Centre’s vision and mission is that of providing anywhere, anytime access to products
and services, utilising our extensive strategic and operational knowledge and experience in the
management of multi-channel commerce, communication and employee, customer and partner
relationship marketing.
The Virtual Contact Centres approach allows organisations to continuously utilise our substantial investment in
enabling technology, skilled people and innovative processes with the objective of enabling and assisting all
stakeholders in interacting with the Virtual Contact Centre using the most convenient and cost effective
channels.
Our primary focus is to work closely with clients and help them succeed in setting and meeting your Contact
Centre goals and objectives. We offer total support and a commitment to communicate your ideas in a
strategic, creative, and cost-effective manner.
The Virtual Contact Centre is dedicated to providing a fully managed multichannel and multi commerce
Contact Centre solution that enables organisations to implement critical business strategies or tactics aimed
at reducing costs and increasing revenues.
The Virtual Contact Centre works with both large and small organisations to develop concrete, practical,
short and long term action plans whilst leveraging the Virtual Contact Centres substantial upfront investment
in technology, infrastructure and applications which are made available to many Clients.
The Virtual Contact Centre takes advantage of the need for personal 1 to 1 marketing, service and
management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the
innovation and service space
The Virtual Contact Centre manages a complete 24/7 Contact Centre operation that services the following
portfolios including:
 Customer Services - Inbound and outbound support, including product support, commerce
management, information requests, and web query management, live help interactive
management and email management.
 Helpdesk Services - Inbound and outbound technical support, including product support, tier 1 and 2
user support and technical information requests.
 Mobile Customer Services - Inbound and outbound technical support, including product support,
registration/deregistration from services and information requests.
 Outbound Sales Services – Outbound sales in the Financial Services sector, Bond origination, Lead
generation, Sales generation and Appointment management.

 ECommerce Services - Inbound and outbound eCommerce management, including web based
ecommerce transacting, eCommerce delivery fulfillment and eCommerce Customer services and
support.
 Customer Experience Management – Implementation of RightNow a new generation on Demand
CEM platform that focuses on improving service whilst reducing operational costs. With Digital
Solutions Group being granted the rights to distribute RightNow in Africa, the Virtual Contact Centre
believes that RightNow will provide it with a competitive edge as the solution is on demand and
innovative.
 Ticketing Services – Management of inbound and outbound ticketing focused on the entertainment
industry. This includes complete call management, processing on ecommerce web applications,
confirmation, quality assurance and service delivery.
 Consulting Services – DBOT (Design, Build, Operate and Transfer), we are uniquely positioned to
provide consulting services that range from the Design phase through to the Transfer phase where we
transfer key skills to the organisations Contact Centre Management team to continue operating the
Contact Centre.
 Workforce Management (WFM) Services – The Virtual Contact Centre offers an enterprise solution that
enables organisations to utilise our WFM solution on demand. The Virtual Contact Centre further utilise
the WFM solution to further optimise and enhance the resource utilisation within our Contact Centre
based on call, email, sms or fax arrival patterns.
 International BPO Services – The Virtual Contact Centre further offers business process outsourcing to
the international market. The offshoring industry is growing rapidly, with the Virtual Contact Centre
focusing on achieving the level necessary to take international calls, and possibly a share of the
substantial offshore market. The Analysis included is based on current trends and focuses on the
competition in the outsourcing/offshoring space.
The Virtual Contact Centre is a results-driven business that provides a complete range of services which allow
for the selection of the best technologies, applications and contact centre resources suited to client's
requirements. We then combine our expertise in such a way so as to create meaningful, effective Contact
Centre for optimal results.
The Virtual Contact Centre, with its total focus on quality, further invests in a Business Intelligence Unit that is
purely focused on analysing interactions, trends, purchase behaviors, and return on investments. Business
Intelligence provides Customers with insight into areas of concern and/or new growth opportunities.

Virtual Contact Centre Client Profile

Digital Connect (www.digitalconnect.co.za), an Open Source
Innovation Company has been operating and trading since
2007 and has deployed key telephony solutions in South Africa
and Africa.
Asterisk, The Open Source PBX has enjoyed rapid growth over the past 10 years. As a result,
Asterisk continues to challenge larger, more established competitors to claim more market
share. With Asterisk, your organisation can adopt corporate phone systems that are
designed to be easier to customise and cost a fraction of traditional proprietary systems backed Digital
Solutions Group comprehensive Service Level support plans and local engineering skills.
Asterisk was originally built as a PBX and today represents an
astonishing 18% of the global market for business telephone
systems. The base feature set includes many of the most popular
and powerful PBX functions.
Digital Connect offers PBX, Hybrid, Video Calling, VOIP solutions
and Contact Centre technology based on open source ACD,
Predictive Dialers, IVR Solutions and Digital Voice logging via the
Asterisk Communication Platform and I6net IVVR (Interactive
Voice and Video platform).
Digital Connect is an accredited Digium training provider and has
over 20 years experience in the Telecommunication market.
DSG partnered with I6NET Solutions and Technologies, which is a European company,
dedicated to research and development of telecommunications and Internet
technology. I6Net provides advanced services in voice and video interactivity in line with
the latest evolution in telephony.
DSG has consistently over the years introduced novel and market winning solutions implementing innovation
within its organization and the industry. Integrated solutions using technology, skilled people and evolving end-
to-end business processes demonstrate how managing three (3) essential ingredients - People, Processes and
Technology not only results in Customer satisfaction but also delighting Customers.

Digital Connect South African and African Client List:

3. Mobile Application Ecosystem
Digital Mobile is a division created due to the demand for mobile data
services. Given our vast experience in mobile application development
we created this division to focus on mobile solutions.
Digital Mobile offers mobile technology consulting, product development, implementation and innovation.
We enable network operators, Value added service providers and corporate clients to streamline business
processes through mobile technology. Digital Mobile is a WASP (Wireless Application Service Provider) with
global mobile networks and has vast experience in working with African and global network operators to
enhance customer acquisition strategies and ARPU (Average Revenue per USER) and wallet share. Our
unique mobile solution development architecture with multiple presentation layers for different operating
systems adds huge value to our customer’s relationship marketing initiative, as Mobile is by far the fastest
growing channel. Digital Mobile was the most nominated WASP for Awards in the 2004 Mobile Connect WASP
awards. We developed unique mobile architecture for M- commerce, M-ticketing, and mobile payments.
We provide cross platform custom built applications based on business requirements:
We partner with MNO’s and device manufacturers application stores and manage the submission to their
application stores and updates on behalf of our Clients. Digital Mobile is responsible for providing solutions into
the entire mobile application ecosystem, end to end. With this in mind, we have developed solutions to
enhance the value chain from MNO’s through Retailers to the end user.

Android Smartphones and Tablets
DSG has partnered with Nology www.nology.co.za to bring Smartphones and tablet devices to compliment
our range of mobile offerings. These devices are manufactured in partnership with Qualcomm
www.qualcomm.com using Qualcomm chipsets and following the Qualcomm Reference Design (QRD)
program.
QRD is designed to streamline the rapid market introduction of Android™ smartphones at lower development
costs — drawing on the technical innovation and product quality that have made Qualcomm an industry
leader. QRD offers you tools to help bring your product to market faster — including testing and acceptance
readiness for leading regional and operator requirements, a comprehensive ecosystem of third-party providers,
and easy customization options that allow you to save engineering costs and focus your development efforts
on differentiation

QRD allows you to select from available development platforms, obtain schematics, board layouts,
documentation and tools to design a device based on a QRD. QRD makes available a Preferred Vendor List
from which device manufacturers may select available third party software applications and third party
hardware components which have been tested against various QRDs.
 Full Phone solution (HW/SW/ID)
 Ready to-go-to market
 GCF/CDG/CTS tested
Complete Phone

Digital Mobile Kenya is a joint venture between DSG and Capital Group Kenya. Due
to the demand for mobile data services and our vast experience in the mobile arena
Digital Solutions Group (DSG) has created Digital Mobile Kenya.
A venture with Mr. Chris Kirubi a leading Kenyan entrepreneur who has interests in various sectors of the
economy, ranging from media to real estate, manufacturing, insurance and investments. He is a well–
established and recognised media owner as Chairman of the Capital Group comprising of a radio station,
98.4 Capital FM and Capital Digital Media.
The Capital Group is making a large footprint in the digital media world with the Capital FM website being
ranked very high Kenya.
We offer a variety of solutions that enable network operators, value added service providers and corporate
clients to streamline business processes through mobile technology. Digital Mobile is a WASP (Wireless
Application Service Provider) with global mobile networks and vast experience with African and global
network operators in their mobile data strategies.
We provide digital mobile solutions, ensuring revenue growth for operators and improved customer
experience. We developed unique mobile architecture for M-commerce, M-ticketing, and mobile payments.
We also distribute products via hosted and managed services on behalf of some of the leading mobile
technology vendors.
We have large corporate customers and have unique long term partnerships with content owners,
broadcasters and advertising agencies.
Digital Mobile Client Profile

Experience it - (www.experienceit.co.za ) is our Event Management Software
Solution Company. Experience IT provides event planners with a complete
solution to increase event attendance and decrease event costs.
By automating the event planning and management processes, our software enables you to focus your time
on strategic decisions rather than repetitive, time-consuming tasks. Our software is web based on demand or
SAAS (Software As a Service) event management solution that is easy-to-use and manages, tracks and reports
on every aspect of event activity throughout the whole event management process. The solution is not
restricted to only Internet enable attendees and its multi-channel communication architecture combines a call
centre, SMS, web and email to cater for the full spectrum of attendees.
There are three modules ; Pre event invitation and RSVP where a database is easily uploaded and managed
based on communications preference ; Event registration , printing of labels and optional seat allocation via
self-help terminal and /or RFID tracking; Post event evaluation form, thank you note and reporting module.
We have managed some of South Africa’s largest events such as Metro FM Music Awards, Old Mutual
Community Builder of the Year, The Budget Speech Banquet, SABC year-end function and client awards, and
Telkom Teacher of the year. Some of our customers that use our software to manage all their events include
Old Mutual, Standard Bank, Wesbank, MTN, Vodacom and Proudly SA.
ExperienceiT Client Profile

Digitalise is the software development company within DSG. We have
been a Microsoft Certified Partner since 1998 and have developed
strong applications using Microsoft technology.
Originally, most of the R&D effort was focused on www.digitalmall.com as our shopping portal which won
numerous awards. Over the past 10 years DSG has developed innovative software applications and won
numerous innovation awards for its solutions framework and multi-channel commerce platform.
DSG works closely with each customer on a consultancy basis to design and implement a solution. We do not
view the web as a medium but rather as a business-enabling tool.Most will agree that service is now the key
factor to any buying decision and therefore service orientated architecture is an essential ingredient for
success.
We design web centric applications that allow our customers to update all of their service channels
simultaneously thus ensuring consistent service across all channels. The web is by far the best reporting tool as
access to information is available anywhere, anytime and can be differentiated based on security and
authentication. Knowledge management and distribution is therefore very easy to implement when critical
information is available on a web application, be it via the Internet, Intranet or Extranet.
The Web as a channel is the most interactive self-help channel and most cost effective as provides the lowest
service costs. Personalization is easy compared with other channels and therefore the organization can treat
different customers differently.
Over the years we have designed unique applications such as our campaign management tool called
SmartContact which enables our customers to initiate 1to 1 SMS, MMS or e-mail campaigns and analyze
campaigns online. Digitalise is the anchor company in the group that developed the software applications
and intellectual property that underpins Digital Solutions Group. Digitalise has an established unique
development methodology, which ensures that our development remains dynamic, and is always a “work in
progress”.
Digitalise assists organizations in connecting their business to their suppliers, customers, and the rest of the
digital economy. The need for businesses to collaborate efficiently and swiftly with relevant supply chain
partners, using an appropriate technology solution is the fundamental premise on which this business model is
based.
Digitalise has system integration skills that manage the integration of sophisticated products .New systems
integration application will be designed using the .Net framework incorporating web services, which will
enable third-party vendors to easily connect to the interface. Web services are based on globally accepted
SOAP definition languages, which provide OS independence system integration across a common standard.

Digitalise Client Profile

4. Digital Cloud Based Solutions
Digitalmall.com (www.digitalmall.com) is one of South Africa’s leading e-
commerce portals. Digital Mall online store was the first in SA to be
operationally profitable by May 2000; capturing substantial sales volumes with
negligible marketing spend. Following this success many of the largest retail brands in SA joined the Digital
Mall network. In January 2001 the Mail and Guardian voted Digitalmall.com as “the best online mall and best
on line retail site for 2000”. Today we either offer a standalone multi- channel commerce solution for
customers such as Verimark (the largest direct marketing company in South Africa (www.verimark.co.za) ,
Eskom ( www.eskom.co.za ) and Debonairs ( www.debonairs.co.za ) or we offer suppliers and media
distributors such as Nu- Metro and Ster–Kinekor, Krost , LG , Sony , Tarsus , Apple , Pinnacle Micro and many
more the ability to offer their products directly to the public via www.digitalmall.com as the online retailer.
The e-commerce market is growing steadily in Africa (it currently represents less than 6% of the population)
and we therefore constantly increase our range of products and services.
Multi-Channel Commerce Solution Overview
DSG provides complete and unique commerce solutions from presales marketing communications through
to payment collection and completed delivery. The solution which is provided to our clients is fine-tuned,
tested and improved through our own experience with our shopping portal www.digitalmall.com.

DSG uses web services and a service orientated architecture to ensure that the web is used as a
collaboration environment rather than the just a medium. We build web centric applications that allow our
clients to update all channels simultaneously thus ensuring consistent service across all customer interaction
channel.
Flexible Engagement Model
Consulting – Outsourcing – Co Sourcing - SAAS or Managed Services
On Demand Delivery eliminates 80% of ownership costs

5. Strategic Partnerships
CardMobili (www.cardmobili.com) - Digital Card from DSG, is a leading provider of
mobile wallet solutions to consumers, mobile operators, service providers and first tier
enterprises. Digital Card has created and successfully deployed (in early 2010) the
award winning Mobile Wallet Cloud Service, offering the most complete digital and
mobile wallet service for loyalty and membership programs, coupons, vouchers and
rewards, 1-1 consumer marketing and payments that connect consumers with
merchants and brands.
Digital Card operates its technology in a cloud based service available worldwide, used by thousands of
consumers and deployed at both mobile operators and application services providers within a number of
countries; the service is widely accepted at retailers as a means to identify consumers through loyalty and
membership cards and to communicate and offer promotions and discounts in the form of mobile coupons.
Communitake (www.communitake.com) is recognized as a front-runner in remote access
technology over mobile devices. It established an industry first by combining advanced
enterprise mobility solutions with a full remote support stack.
CommuniTake introduces operators to new revenue generating programs, cost cutting support solutions,
automated issue resolution processes and an innovative white label model. Our products have been
implemented at some of the leading service providers help desks centers and global corporations.
The company was awarded RIM's 2010 EMEA innovation award for service excellence.
Solutions
 CommuniTake Remote Support: remote access to mobile devices and PCs allowing providing
support as the support agent in holding the device in his hands.
 CommuniTake Guidance Portal: self-troubleshooting and guidance portal leveraging remote
access technology.
 CommuniTake Community Support: person-to-person remote access to mobile devices and PCs,
allowing a friends and family support collaboration without approaching the contact center.
 CommuniTake On-Device Repair: an on-device application that performs automated diagnostics
and repair procedures for device's connectivity and services, fostering better device utilization.

 CommuniTake Device Manager: a comprehensive devices fleet management feature set
including, assets management, policies management, mass deployments and use control.
 CommuniTake Device Guard: device protection feature set including locate device, activate
alarm, remote lock, remote wipe and device data backup and restore.
 CommuniTake Location Shield: location based device facilities shutdown such as camera, Wi-Fi,
calls etc.
 CommuniTake Remote Expert: expert guidance from afar for field professionals via remote
access technology.
 CommuniTake iOS APP Support: application embedded library for remote support on iOS
application level.
Watchitoo (www.watchitoo.com) combines video conferencing, collaboration
and video into a single cloud based platform, serving the Education, Media,
Entertainment and Corporate markets.
• Media & Entertainment
• Social TV
• Celebrity & After Show Q&As
• Contests
• Auditions
• Up-Fronts
• Education & Training
• Higher Education
• Corporate Training
• Seminars
• Learning Management System Integration
• Live Events
• Conferences
• Fashion Shows
• Events & Parties
• Corporate
• Online Meetings
• Webinars
• Product Launches
• Recruiting
• Sales Meetings
m-Wise is an End to End solution provider for results-driven Mobile Content Marketing
and Monetization. Founded in 2000, m-Wise combines field-proven technology with
an in-house expertise in mobile marketing to offer its customers a single, reliable
bridge into the mobile realm. The world’s leading Content stores, Content Channels,
Advertisers and Brand Owners today use m-Wise’s offering to engage consumers and
boost mobile-mediated sales, branding and affinities, including Universal Music Group, Fox Mobile Group,
Thumbplay, Latcel, Digicel, Interchan and many others. The company’s offering comprises 3 market-specific
solutions for Content Stores, Content Owners and Advertisers, supported by two extensive product Suites, a
wide range of services and a robust underlying technology platform.
Headquartered in New York, the Company maintains a development center in Israel and a Latin America Sales
Office in San Paulo.

m-Store allows content Stores to rapidly create Mobile Storefronts, providing
an end-to-end solution for content presentation, management, delivery and
billing. The solution supports all types of digital content such as music, games, apps and video and is
complemented by the M-Wise Media Suite, a flexible choice of out-of-the-box end-user applications designed
by m-Wise, to enhance content exposure and customer interactivity.
m-Affinity enables content brands like music artists, TV shows, coachers, inspirational
teachers and sports groups to extend their reach and monetize their offering on Mobile.
The m-Affinity solution combines m-Wise’s technology and Mobile Marketing expertise for optimal adaptation
of existing content, campaigns and look-and-feel into Mobile.
m-Engage carries consumer and other brands into Mobile. Designed to enhance
brand recognition and exposure, as well as customer retention and acquisition, m-
Engage is the most advanced solution for planning, creating and implementing your Mobile marketing
strategy
VIA Consulting (www.viaconsulting.com) assists DSG in the provisioning
of advanced Financial Services grade USSD solutions to include
subscribers with NO internmet access.

6. Case Studies
BACKGROUND
DSG worked with Simba PepsiCo and InDeed consulting to create Key Account Managers Outlet
Opportunity Assessment Application for Simba/Pepsi.
THE CHALLENGES
1. DSG had to develop a cloud based Architecture and Content Management System to host all
of the business rules and forward share calculations;
2. We had to ensure that UI /UX would meet the time spent in store and therefore the flow of
information would direct the Key Account Manager into completing the store walk with all of the
data required;
3. A report at the end of the store walk that must be instantly shared with their Customer based on
a complex business rules engine including “if“– “then workflow.
THE RESULTS
The iPad App is used by the South Africa team with great results and we are currently looking at phase II
enhancements. Based on the success of the app locally Simba is evaluating the use of the App globally.
This includes Backed Portal allows for web based content management including:
• Key Account Manager Authentication (Access)
• Brand and Pack Sizes
• Segments, Products
• Stand Products, Stand Product Mix
• Forward Share and
• Head Office Reporting
CONCLUSION
DSG successfully positioned themselves as strategic partners with Indeed and Simba and we are looking to
launch the App globally in the near future.

BACKGROUND
DSG selected as PPC‘s mobile strategic partner in 2012 in assisting PPC differentiate the PPC brand in a
competitive and price sensitive market. DSG wanted to harness the benefits of PPC Cement's 15% more in
each bag of cement you buy by creating the PPC Builder's App that would help show the value beyond the
bag and build a direct relationship with PPC customers who generally buy from retail.
Builders have valuable information at their disposal on even the most remote of sites, Builders can manage
work schedules by checking the weather within the App on different constructions sites and locate the
nearest PPC stockist.
A host of other useful tips, advice and tools are available on the app. Each allows the builder and their teams
to be the best builders they can be.
THE CHALLENGES
1. PPC has increased competition from foreign companies in a very price sensitive
Market;
2. Cross platform development to cater for all smartphones within the selected target market;
3. Retail locator integration within South Africa, Botswana and Swaziland and supportive mapping
to show the nearest retail outlet to the Builder;
4. Design of business rules around the Cement Calculators within the App;
5. Web services integration to provide a five (5) day weather forecast based on location;
6. Design of spirit level measurement tool and torch allowing for continuous utilisation of the App.
SUPPORTED DEVICES:
 IOS v3.0+ including iPad
 Android v2.0+ including Tablets
 Blackberry v6.0+
PURPOSE OF THE PROJECT:
Development of a cross platform application cementing PPC’s differentiation and providing an innovative
edge over PPC competitors. This includes entrenching the PPC brand as part of the builder’s everyday life
whilst maintaining top of mind awareness.

BACKGROUND
DSG has been working with MTN since 2005 with the primary focus on enabling core digital assets across both
Consumer and Business segments.
DSG works with MTN as WASP (Wireless Applications Service Provider) and serves a variety of customers with
value added services across all mobile networks, and directly as a content and service provider for MTN
branded solutions such as MTN on the Go and MTN Football.
THE CHALLENGES
1. Leverage on the emergence of tablets and mobile devices to make proactive decisions based
on insight derived from source BI systems;
2. Improve and speed up the decision-making cycle and make better-informed decisions, under
business conditions that are time sensitive with access anytime, anywhere;
3. Assure return on investment (ROI) by making use of current platforms including integration with
pre-existing infrastructure, leveraging and providing additional value to C Level Executives and
Business Unit Managers;
4. Ability to quickly view up-to-the-minute KPI reports and data in an innovative application
designed specifically for mobile and SharePoint;
5. Transformation of critical business intelligence into immersive mobile analytics, instantly delivered
to any Mobile device and SharePoint;
6. Leverage MTN Web Services, extract, transform and load (ETL) data to the DSG Warehouse for
presentation on Mobile devices.
SUPPORTED DEVICES:
 Blackberry v5.0+ including Play book
 Windows Phone
PURPOSE OF THE PROJECT:
Key Dashboard Reports and Key Business Indicators considered critical to MTN C Level executives and other
Business Unit Managers allowing for management of KPIs, dashboards promoting visualised and tracking of
trends, focusing on key business areas and alignment of resources and activities. The current BI dashboard did
not support today's on-the-move, always-on professional - quick, agile and interactive for faster decision
making.

INTEGRATION ELEMENTS
 Login/Register and Authentication;
 Permits the viewing of KPI charts or lists and navigation to predefined drill paths to view
additional details;
 Allows for the personalisation of screen displays by changing color schemes and fonts, selecting
favorites, or saving bookmarks;
 Allow for data to be modified in columns and to explore data in any direction;
 Ability to act on information via a variety of mechanisms, most notably email and annotations;
 Recognises and be configurable for the required mobile device and deliver optimal content
display for each type;
 Provides real time (online) updates and offline capabilities;
 Provides functionalities for effective alerts and messaging on both mobile and web front ends;
 Support intelligent delivery of information based on profile and preference;
 Support for Leave and Cash Expense management;
THE RESULTS
Native applications exposed to C Level and Business Managers allowing for immediate access to key
information including Business Indicators, Cash Expense Management and Leave Management.

BACKGROUND
DSG has been working with Vodacom on mobile commerce since March 2000, when DSG launched the first
mobile commerce transaction in the world on mywap.digitalmall.com.
DSG works with Vodacom as WASP (Wireless Applications Service Provider) and serve a variety of customers
with value added services across all mobile networks, and directly as a content and service provider for
Vodacom branded solutions such as Vodacom Lotto.
THE CHALLENGES
1. Vodacom wanted a cross platform application on all devices;
2. Integration to Lidonga Tech Lotto product with full functionality provided via API;
3. Payment Integration to wallet.
SUPPORTED DEVICES:
 Symbian S60
PURPOSE OF THE PROJECT
Development of a Lottery mobile application front-end integrated with the Lidonga Tech Lotto product via
full functionality API. The mobile application front-end provides all the core functionalities, layouts, navigation
elements and specific gaming process flows.
INTEGRATION ELEMENTS
 Login/Register and Authentication
 Various Game plays
o Lotto and Lottoplus
o Powerball
o Sportstake
 Multi type game plays
o Traditional
o Quickpick
o Random
 Lottery Wallet Integration
 SNS Integration
 Transactional History

THE RESULTS
The Development of a cross platform application whereby the wallet can be topped up via Cash deposit
into bank account, or EFT - Internet Banking Transfer to our bank account or Using your debit or credit Visa or
MasterCard PIN based bank card. Once your wallet successfully receives your funds, we'll send you an SMS
free of charge thanking you for your deposit and showing your wallet balance. On successful plays you are
not charged for your SMS however info and other requests are charged at 25c per SMS.

BACKGROUND
DSG is currently working with Virgin Mobile on its Mobile, Mobisite and Desktop Self Care App. The project is
currently under development however we have included screenshots as reference.
SUPPORTED DEVICES:
 Symbian S60
 Mobisite
 Windows and Mac Desktop Self Care Applications

DSG Corporate Social Investment
The Digital Solution Group believes in the values of corporate social investment and is actively involved in a
number of projects. Overall more than 10% of group profit is invested back into the community.
 Sponsorship of Nelson Mandela Foundation ICT Strategy, Web Site, Webcast, 0800046664 Contact
Centre, 46664 Campaign (www.46664.com).
 Sponsorship of Contact in Gauteng Industry portal (www.callcentres.co.za).
 Sponsorship of BAC (Business against Crime) and SAPS Crime Stop initiative.
 Participation in the Proudly South African Campaign www.proudlysa.co.za
 Sponsorship of the Maharishi Institute with furniture , PC’s and website (www.invinciblesouthafrica.org)
 Sponsorship of Invincible Outsourcing Contact Centre Presence Licensing.
 Sponsorship of ecommerce and mobile learning for United Against Malaria
(www.unitedagainstmalaria.org )
DSG Values
Communication
Honest and open communication through accessibility, information sharing and freedom of expression
Continual Improvement, Growth and Development
Encouraging continual improvement to the benefit of customers and the Group by creating an environment
for all individuals to develop to their fullest potential
Customer Service
A total focus on customer needs to meet or exceed their expectations at all times
Empowerment, Accountability, Participation and Entrepreneurship
Encouraging individual empowerment and accountability and fostering participation and entrepreneurship
“Can Do” Attitude
We have a “Can Do Attitude” and live up to Walt Disney famous words “It’s kind of fun to do the impossible”
Equal Opportunity
Promoting equal opportunity without any exclusion

Integrity, Professionalism and Ethics
Consistently conducting ourselves in an honest, professional and ethical manner with a “Can Do!” attitude
Quality
Pursuing quality as a way of life
We are all MAD (Meticulous Attention to Detail)
Being totally focused on the detail of everything that we do
Respect, Dignity and Trust
Valuing and respecting individuality, upholding human dignity and nurturing trust
Synergy and Teamwork
Harnessing the strength of each individual and the unit to provide superior value to the benefit of customers
Effective Leadership
Leadership that ensures decisive action, clear strategic direction and alignment of goals
Wealth Creation and Fair Reward
Optimising the creation of wealth by providing recognition and fair return to all

DSG profile march 2014 Digital Solutions Group

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DSG profile march 2014 Digital Solutions Group