IPSOS Statistics Internet Middle East
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IPSOS Statistics Internet Middle East
- 1. The Digital Landscape 2014 @IpsosMENA @ElieAounLeader Elie Aoun – MediaCT - MEAP President
- 2. 20 million interviews per year 5,000 clients worldwide Ranked3rdlargest Market Research firm in the world Publicly traded on Paris Stock Exchange 1600+ full-time professionals Direct presence in 85 countries IPSOS TODAY
- 3. More than 1 million interviews per year 800 clients in MENA Leading research agency in MENA 950+ full-time employees, 1,500+ freelance interviewers Covering more than 20 MENA countries IPSOS MENA TODAY More than 25 years of experience in the MENA market
- 4. What happened in 2013?
- 5. Our study started in 9 MENA countries
- 6. We talked with 25,928 people
- 7. Internetpenetration Increased in ALL countries A Quick Pinch of Salt …. Electronic Games Penetration Increased /remained stable. Social Networks penetration Increased in ALL countries Smartphones penetration Increased in ALL countries Online Streaming & Online downloads Penetration Increased /remained stable.
- 8. Internet in MENA (Key Markets)
- 9. INTERNET IN KSA 60% Internet Penetration KSA 8.5 Million Internet Population 82% Internet Penetration 12.3Million Internet Population
- 10. INTERNET IN UAE 75% Internet Penetration 5Million Internet Population 63% Internet Penetration 9.4Million Internet Population UAE 92%6.1Million
- 11. INTERNET IN EGYPT -Urban 26% Internet Penetration 5.5Million Internet Population Egypt (Urban) 44% Internet Penetration 9.2 Million Internet Population
- 12. INTERNET IN LEBANON 56% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population 61% 1.9 Million Internet Population
- 13. INTERNET IN KUWAIT 64% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population Kuwait 79% 2.1Million
- 14. INTERNET IN JORDAN 55% Internet Penetration 2.2 Million Internet Population 63% Internet Penetration 9.4Million Internet Population Jordan 56% 2.3 Million
- 16. Social Media penetrationIncreasedin all countries compared to last year. Active daily users also increasedin all countries compared to last year.
- 17. KSA UAE Egypt Kuwait Lebanon Jordan 81% 87% 89% 87% 87% 95% 72% 71% 73% 76% 76% 94% PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS
- 19. 95% 99% 99% 98% 90% 99% 93% 99% 99% 98% 83% 100% KSA UAE Egypt Lebanon Kuwait Jordan PENETRATION OF AMOUNG SOCIAL NETWORK USERS 2012 2013
- 20. 33% 28% 19% 18% 46% 10% 57% 43% 35% 28% 48% 10% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 PENETRATION OF AMOUNG SOCIAL NETWORK USERS
- 22. Online content streaming consumption Increasedin all countries compared to last year.
- 23. Kuwait 49% Lebanon 23% KSA 43% 2012-51% 2013-63% KSA 2012-42% 2013-56% Egypt 2012-60% 2013-60% UAE 2012-37% 2013-37% Lebanon 2012-75% 2013-86% Jordan 2012-62% 2013-68% Kuwait PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS
- 25. More people now downloadcontent online when compared to last year
- 26. UAE -64% KSA -71% Jordan -55% Lebanon -68% Kuwait -51% Egypt -66% HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013
- 28. E-Gamespenetration slightly increased or remained stable in most countries.
- 29. 45% 29% 20% 37% 37% 32% PENETRATION OF E-GAMESAMOUNG TOTAL POPULATION - 2013 KSA UAE Egypt Kuwait Lebanon Jordan
- 30. 45% 29% 20% 37% 37% 32% PENETRATION OF ONLINEGAMES AMOUNG E-GAMERS -2013 KSA UAE Egypt Kuwait Lebanon Jordan 38% Play Online 49% Play Online 57% Play Online
- 31. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
- 33. Smartphones penetration increase in all countries with no exceptions!
- 34. 63% 79% 61% 72% 36% 63% 49% 69% 5% 6% KSA UAE Egypt Kuwait Lebanon SMARTPHONESPENETRATION ACROSS TOTAL POPULATION* *Not considering multiple devises
- 35. KSA UAE Egypt Kuwait Lebanon MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* *Not considering multiple devises 83% 84% 68% 85% 90% 71% 68% 74% 77% 84%
- 36. Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA