CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle. - How do B2B trends impact your business? - How will B2B evolve with Marketo Engage in 2022? - What does the next generation of MOps look like?

1. © 2021 Merkle, Inc. All Rights Reserved. Confidential.
Keynote
The Future of B2B and Marketo Engage
November 9, 2021, 11:30 AM ET
Michael McLaren | Global CEO, MerkleB2B
Jon Miller | Chief Marketing & Product Officer, Demandbase
Ryan Vong | CEO & Founder, Digital Pi
Jeff Coveney | CMO, Digital Pi

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HOUSEKEEPING
Technical Support
• Visit support.zoom.us
Slides & Recording
• This session is being recorded
• On-demand video and slides will be shared via email
with all registrants
Feedback & Survey
• Use the session chat to provide feedback and engage
with other attendees
• Tell us how we did in the post-session survey that will
pop up after the session
Questions & Chat
• Submit questions at any time via the Q&A panel
• Join in! Chat with attendees live using the chat
feature at the bottom of your Zoom screen
• Keep the conversation going on Twitter using
#MarketoTopTips

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Introductions

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The Big Picture What is the big trend you are seeing in B2B?

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The
B2B Marketer
Adapts

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Data
How do you see data impacting the customer experience?

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Is the Funnel Dead?
ENGAGED
MQL
SQL
WON
AWARENESS
RETENTION
EXPANSION
ADVOCACY

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Combined
Lead and
Account
Initiatives
Where do you start?

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The (Martech)
Landscape and
Marketing
Automation

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Career
Opportunities
Where do marketing operations
practitioners go from here?

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The Next
Level of
Maturity

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K P I What’s important to you?

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Final
Thoughts
Where do we go from here?

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Keep the conversation going!
Hello@digitalpi.com