Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.

1. Digital Marketing Vs
Traditional Marketing
Difference between Digital Marketing & Traditional Marketing

2. What is Digital Marketing?
 Digital Marketing is the set of techniques which is required to
market ones business products or services on the Internet and
directly to the user’s mobile phones, desktops or even laptops.
 Digital Marketing is done to save ones business precious time,
hard earned money and to smartly promote his business on the
Internet.

3. What is Traditional
Marketing?
 Traditional Marketing can be called as Old Marketing. Traditional
marketing refers to any type of promotion, advertising or campaign
that has been in use by companies for years, and that has a
proven success rate.
 Methods of traditional marketing can include print advertisements,
billboards, flyers or pamphlets, TV, newspaper, radio, etc.

4. Which Marketing Service is
Best?
 Choosing the appropriate marketing service is not easy. To run a
successful business you must consider your goals first and
leverage the right kind of marketing techniques to get leads or
customers.
 Some businesses may give less preference to marketing, but if any
serious business wants to increase profits, it will almost have set a
budget for marketing.
 As a business, you need to ensure that you are ahead of your
competition. Which means you cannot just depend on outdated
marketing methods anymore. You need to look beyond and
understand how you can leverage the latest digital marketing
techniques to grow your reach.

5. Where to Invest?
DIGITAL MARKETING
 Higher Level of Customer
Engagement
 True Analysis of Marketing
 Multiple Audience Range
(Demographically)
 Less Expensive More Effective
 Full Control from Initiating to
End
TRADITIONAL MARKETING
 Lesser Level of Customer
Engagement
 No Marketing Analysis can be
done
 In General Audience Range
(No Demographics)
 More Expensive Less Effective
 No Control over Marketing

6. Some Examples of Marketing
DIGITAL MARKETING
 Social Media Leverage
 Email Marketing with Analytics
 Banner Ads, YouTube Video
Ads
 Website/Blog
 Content Marketing
TRADITIONAL MARKETING
 Newspaper Ads
 TV Ads
 Pamphlets, Brochures
 Bill Boards, Hoarders
 Referrals
 Magazines

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DIGITAL MARKETING & TRADITIONAL MARKETING
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