Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. THE FUTURE OF IMMERSIVE CONTENT
Henry Stuart

2. CONTENTS
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My background
Why does immersive content matter?
Immersive content in the past
Immersive content in the present
Immersive content of the future
GAIN PERSPECTIVE

3. MY BACKGROUND - Henry Stuart
GAIN PERSPECTIVE

4. WHAT IS IMMERSIVE CONTENT?
• “A computer-simulated environment that can simulate physical presence in
places in the real world or imagined worlds.”
• Taking real-life offline moments online
TAKING OFFLINE ONLINE

5. WHAT’S HAPPENING NOW?
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Kick Starter
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Gizmodo
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APPS
GAIN PERSPECTIVE

6. WHY DOES IMMERSIVE CONTENT MATTER
1. Static content is not interactive
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2. The rise of the tablet/smartphone
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3. Vastly increased dwell times over traditional digital media
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4. Interactive/immersive content is far more likely to go viral - novelty factor
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5. Publishers actively looking for more unique/interactive content
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6. Brands investing in digital innovation
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7. Easily sharable, built for a social media savvy audience
GAIN PERSPECTIVE

7. IMMERSIVE CONTENT IN THE PAST
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What we expected…
What we got - ‘Virtual Tours’
iPix
JAVA
QTVR
GAIN PERSPECTIVE

8. IMMERSIVE CONTENT NOW
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Google
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360 Photography
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Evian, Jaguar, Paddy Power, Twitter, Rolls-Royce…
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Virtual Tours/Interactive Mapping
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Westfield, Visit London, Sony Music, Sunseeker, Ideal Home Show…
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360 Video/Live Streaming
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TopGear, St Paul’s Time-Lapse, London Rib Voyages, BMW, Wimbledon…
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360 CGI
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Renault, Lexus, C4 Sarah Beeny…
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GigaPixel Images
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Royal Wedding, Adidas, Red Bull…
GAIN PERSPECTIVE

9. THE FUTURE OF IMMERSIVE CONTENT
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VR Headsets - the Oculus Rift
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Second screen viewing
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Live streaming 360 video
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Other immersive products
GAIN PERSPECTIVE

10. GAIN PERSPECTIVE

11. FIVE THINGS TO TAKE AWAY
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Immersive content is about to go mass market
Really enjoyable for the user
Big brands are investing in Immersive and enjoying success
Huge brand engagement potential
Easy and desirable to share
GAIN PERSPECTIVE

12. Thank You!
Say hello:
henry@visualise.com
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Tweet us:
@visualise360
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See the examples:
visualise.com
GAIN PERSPECTIVE