Don't drive blind. Learn which marketing and sales efforts are closing deals. Are you looking for website analytics that actually matter to your bottom line? Are you confused about why people think open and click through rates matter? Do you just want more stuff on your website that helps you get more business? This will help you with all of that.

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WEBINAR – Don’t Drive Blind
Learn which marketing and sales efforts
are closing deals

2. Welcome! While we’re waiting...
Please enter either your
Hometown,
Favorite BBQ joint, or
Industry for your business
into the chat pane.

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Quick Intro
– Founder & CEO of Digital Marketing Direction.
– I like tennis, OU, BBQ, and helping businesses
grow with fancy new digital marketing strategies.
– You can connect with me on LinkedIn
@ linkedin.com/in/jackieclews

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And Agenda
– 15-20 minutes of discussing attribution reporting
– 10 minutes for questions at the end

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This webinar is for you if
– You’re not sure what content on your website is
generating the most traffic, leads, or customers
– You want automatic reports that tell you those
things in a pretty, easy to read PowerPoint
– You want an easy way to learn which marketing
efforts are growing your bottom line so you can
spend more time at the beach in celebration of
all of your fruitful efforts

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Do all of those things
sound familiar?
“Raise your hand” if they do!

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The old mentality...
“We know half of our marketing is working…
We just don’t know which half.”

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Then came this.

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Then came this.

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And everyone was like
we have…insights ☺

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But then…Oh, wait.
This doesn’t really tell me
anything that I can use.

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Enter: Attribution reporting.

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A few examples of
what they can tell you
– Which content generates the most leads
– Which content helps close leads into customers
– Customers by source
– Website interactions before become a marketing
qualified lead (MQL)
– Website interactions before become a sales
qualified lead (SQL)

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And they’re pretty.
And automated.

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And they’re pretty.
And automated.

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Show of hands…
How many of you can see that information
right now with your analytics software?
Do you think it’d be useful?

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Does anyone on this call have attribution reporting
available in their current analytics software?

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Sources Report
The Hubspot average for visit to contact is 2% and from contact to customer is 6%
when following inbound best practices. This is really easy to track in Hubspot’s dashboard.

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Does anyone on this call have conversion reporting
available in their current analytics software?

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Personal Timelines

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Does anyone on this call have the ability
to see each contacts’ every interaction with
the website, marketing, and sales in a timeline
format in their current analytics software?

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Want to know if your business is a good
fit for inbound marketing and what kind
of results you could expect to see?
Reserve a consultation with me at clarity.fm/jackieclews.

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