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Courses Of Digital Marketing
SEO SMM SEM SMA
What is Digital marketing
The term Digital Marketing was first invented and used in the
year 1990. At that time Web 1.0 platform was developed which
helped users to find out their necessary information. ... At that
time, HotWired purchased a few banner ads for their
promotion and advertising. This marked the beginning of the
digital marketing era.
Why Digital Marketing Is Important?
Using digital marketing, you can reach an enormous
audience in a way that is both cost-effective and
measurable. ... You can save money and reach more
customers for less money than traditional marketing
methods. Get to know your audience and allow them to
know you personally which can help to create brand loyalty.
Up Do Right
SEO(Search Engine Optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic
to a website or a web page from search engines. SEO targets unpaid traffic rather than direct
traffic or paid traffic.
SEM(Search Engine Marketing)
Search engine marketing is a form of Internet marketing that involves the promotion of
websites by increasing their visibility in search engine results pages primarily through paid
SMM(Social Media Marketing)
Social media marketing (SMM) is the use of social media websites and social networks to
market a company's products and services. Social media marketing provides companies with a
way to reach new customers, engage with existing customers, and promote their desired
culture, mission, or tone.
SMA(Social Media Advertising)
Social media advertising is defined as a form of digital advertising that serves paid ads to your
target audience using social media platforms such as Facebook, Twitter, Instagram, Linked In,
The use of email within your marketing efforts to promote a business's products and services,
as well as incentivize customer loyalty. Email marketing is a form of marketing that can make
the customers on your email list aware of new products, discounts, and other services.
Affiliate marketing is a type of performance-based marketing in which a business rewards
one or more affiliates for each visitor or customer brought by the affiliate's own marketing
Marketing automation refers to software platforms and technologies designed for marketing
departments and organizations to more effectively market on multiple channels online and
automate repetitive tasks.
Analytics In Digital Marketing
Digital marketing analytics is the translation of customer behavior into actionable business
data. Today's marketers can use digital analytics tools to examine the many online channels
their buyers might interact with and identify new revenue opportunities from existing
Integrated Digital Marketing
Integrated Digital Marketing encompasses the idea of creating a unique form of expression
that’s easy to identify in all of the channels your customer uses.