by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
6. New Marketing Attitudes “ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in five years, you won’t specifically talk about social media. It will just be an integral part of how you go to market, and how you get your marketing mix . ” Eric Kintz, Hewlett-Packard “ We need to think about giving the users the ability to connect with one another, which is the real interactivity of using the Web. This will allow brands to be the connection point between two or more parties and not just a connection point to the brand .” Eric D’Ablaing, Hyundai “ Display advertising's main role will be to quickly, straightforwardly, informatively draw you into a broader brand experience .” Bob Garfield, AdAge "Advertising is not dead; it's really important, but it's more about fanning the flames of word-of-mouth than anything else." Rory Finlay, Beam Global Spirits & Wines
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9. Examples: Media and Audience Influence Sentiment Across All Media Sentiment in Online Mainstream Media Competitive Brands Mentioned in IBM-Related Posts Topics Discussed Viral Video Statistics Most Influential Posts
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19. Thank You Digital Influence Group www.digitalinfluencegroup.com www.digtrends.com
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