CL Digital Credential 0620Y16

1. D I G I T A L

2. CHAPTER
I. What WE Believe
II. What WE Do
III. Who WE Are
IV. How WE Do It
V. Case Study
VI. Analytics Tools
VII. Portfolio

3. 3 / 21
What WE Believe
We believe in being digital experts so we can counsel our clients with new strategies and technologies that
broaden awareness, strengthen brands and gets results.
We believe in relationships that are accountable. We believe in you.
Engagement
Integration
Interaction
Creative Lounge Digital is
Engagement

4. 4 / 21
Digital Space Local Creative
What WE Do
We combine the most effective traditional and digital marketing strategies to help our clients achieve their
business and communications objectives. We collaborate with all our clients to determine the most effective
message strategy for them. Then, we design the optimal marketing program to match their goals.
CL Digital
Contents
Design
Interactive Point
Etc.
Local Creative
Contents
Alliance
Our programs are designed to maximize the message impact and measure results
Digital Area Planning & Installation
Connected New Tech
Creative Contents
Ad Contents Management & Approve Solution

5. 5 / 21
Who WE Are
Creative Lounge Digital Team Structure
Jaewook Jeong
Account Manager
Jaesang Han
Team Leader
Hyeyoung Park
Creative Manager
Dasom Jeong
Account Executive
• CL Digital Director
• Digital Platform Lead
• Tech evangelist
• CL Digital Creative Concept
• UX Design
• Web Design
• Installation Art Director
• Project manager
• Google analytics specialist
• Digital PR specialist
• Global account manage
• Digital PR specialist
• Content Strategist
Eunhae Shin
UX Design
Jingu Jung
Web Design
Sangyoon Lee
Installation Art Director
Seungjoo Lee
Project manager
Haejin Kim
Digital PR specialist
Wooyeon Kim
Content Strategist
Minsun Oh
Google analytics specialist

6. 6 / 21
How WE Do It
Workflow
Review & Recommendations Technologies
 Varied Development Areas
 Various OS Platform Technology
Project Groups consisted of UI/UX Experts
 Project Team of UI/UX Experts
 Successful Project Execution
 Know-How for Digital Devices
Technology Lab
 Development of Next-Generation Solutions
 Interactive Platform Customization
 Software and App Development
Efficient Project Management
 Clear Communication
 Clear Issue/Notification Management
 Highly Qualified Management Personne
CL Digital

7. 7 / 21
How WE Do It
We create web-based interactive components and communicate with customers
VR
contents
CL Digital
Solution
Customized analysis
environment
Data
Management
Paid Earned Owned
IBM Watson
Google & Social
Analytics
Digital Solution
Analytics Tool
Media

8. Case Study

9. 9 / 21
Case Study
360° VR Interactive
Features
VR Device Compatibility (ex. Oculus)
No Apps (directly view in browser)
Video in Video Support
Redirect to Shop page via ‘Show Now’ button
Reference Page
https://skein.nyc/demo.ikea
360° VR Interactive
NEW DIGITAL
TECHNOLOGIES

10. 10 / 21
Case Study
Snipe Video Interactive
Features
Obtain product information instantly
Greater emotional connection to brand
Provide greater intelligence for clients
Deliver significant increases in engagement
Snipe Video Interactive
NEW DIGITAL
TECHNOLOGIES

11. 11 / 21
Swipe Interactive
Activities
Before / After component effect.
Customer apply the products themselves.
Reference Page
https://skein.nyc/demo.condenast
Swipe Interactive
Case Study

12. 12 / 21
Case Study
Touch Show Box
Activities
Touchable and clickable.
Show product detail information.
Change product colors. (Can compares color)
Reference Page
https://skein.nyc/demo.el
Touch Show Box
NEW DIGITAL
TECHNOLOGIES

13. 13 / 21
Take a Product (Flash Effect)
Activities
To see information just tap or click at any screen.
Support product list page.
Reference Page
https://skein.nyc/demo.ts.flash
Take a Product (Flash Effect)
Case Study

14. 14 / 21
Digital Interactive Magazine
Activities
It works like a book
Include a video, image.
It can directly interact with the user on the page.
Digital Interactive Magazine
Case Study

15. 15 / 21
Interactive Lookbook
Activities
It provide indicator and product information.
Just Dragging to F/F or R/W.
Reference Page
https://skein.nyc/demo.lookbook
Interactive Lookbook
Case Study

16. 16 / 21
Animation with user’s actions
Activities
The interactive component targeted to a particular produc
It provides a rich user experience to customers.
Reference Page
https://skein.nyc/demo.gf/#/extraordinary
Animation with user’s actions
Case Study

17. Analytics Tools

18. 18 / 21
Real-Time Data Analytics
Features
Gathering and Aggregating Real-Time Data
Over 1 Billion per Day
User defined Metrics
Auto create Statistics Web Site (Chart view)
Analytics Tools
Real-Time Data Analytics
NEW DIGITAL
TECHNOLOGIES

19. 19 / 21
Google & Social Media Analytics
Features
Data Collection & Management
Cross-Device Data
Event Tracking
Mobile SDKs
Analytics Tools
Google & Social Media Analytics
NEW DIGITAL
TECHNOLOGIES

20. 20 / 21
IBM Watson Big Data System
Features
Big Data batch processing system
Over 10 Billion per Day – non real-time
Data mining, ETL (Extract, Transform, Load)
Create Statistics data
Analytics Tools
IBM Watson Big Data System
NEW DIGITAL
TECHNOLOGIES

21. Portfolio

22. 22 / 21
Portfolio
MINI KOREA 2015_THE NEW MINI CLUBMAN_ONLINE

23. 23 / 21
Portfolio
MINI KOREA 2015_ 5 DOOR YO!MAN CAMPAIGN_ONLINE

24. 24 / 21
Portfolio
MINI KOREA 2015_ MINI 5 DOOR_ONLINE

25. 25 / 21
Portfolio
MINI KOREA 2015_ MINI 5 DOOR_ONLINE

26. 26 / 21
Portfolio
MINI Paceman Teaser Micro Site & Facebook Page

27. 27 / 21
Portfolio
MINI Countryman Getaway Seoul: Youtube Video

28. 28 / 21
Portfolio
MINI iPad Application

29. 29 / 21
Portfolio
adidas Golf_Viral Video _ Teaser

30. 30 / 21
Portfolio
2015 PUMA 15FW R698 ONLINE BANNER

31. 31 / 21
Portfolio
2015 PUMA IGNITE ONLINE MOBILE AD

32. 32 / 21
Portfolio
PUMA FAAS Naver Banner

33. 33 / 21
Portfolio
MINI KOREA 2015_TH2015 Stella Artois ‘Be Legacy’ Campaign Online AD E NEW MINI CLUBMAN_ONLINE

34. 34 / 21
Portfolio
2015 Stella Artois ‘Win Your Chalice’ promotion Website

35. 35 / 21
Portfolio
2015 Stella Artois ‘Win Your Chalice’ Viral Film Storyboard

36. 36 / 21
Portfolio
2015 Stella Artois ‘Win Your Chalice’ Online AD

37. THANK YOU
Jaesang Han / Creative Lounge Digital Director
T. 82 2 3443 5806 | F. 82 2 3443 5808 | M . 82 10 3725 1191 | jshan@clounge.com
2,3,4F 815, Eonju-ro, Gangnam-gu, Seoul, Korea
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