1. SMARTPHONE
OWNERSHIP
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE

2. MONTH 2012: PRESENTATION TITLE HERE
CINEMAGOERS ARE 24% MORE LIKELY TO OWN A
SMARTPHONE THAN THE AVERAGE UK ADULT
Source : Touchpoints 4 2012 | Base : All 15+ Adults
Target : Diary - Commercial Media Summaries (Wildcard)
* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging /
Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video
Calls / 3G

3. MONTH 2012: PRESENTATION TITLE HERE
REACHING A TECH SAVVY AUDIENCE IN CINEMA
Source : Touchpoints 4 2012 | Base : All 15+ Adults
Target : Diary - Commercial Media Summaries (Wildcard)
* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging /
Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video
Calls / 3G

4. MONTH 2012: PRESENTATION TITLE HERE
84% ACCESS THE INTERNET VIA THEIR MOBILE
PHONE
Using Geolocation Looking for Local Deals, Reading /Scanning Accessing Social Online Shopping
Services Offers & Vouchers QR Codes Networking / Community Index 223
Index 252 Index 246 Index 240 Sites
Index 225
Search for Local Swapping Content with Looking at Websites Downloading Apps Using Apps
Information Family / Friends Index 194 Index 199 Index 192
Index 215 Index 214
Source : Touchpoints 4 2012 | Base : All 15+ Adults
Target : Diary Media Summary “At The Cinema” who own a smartphone
Smartphone = a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging / Smartphone Features (With PC Like
Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video Calls / 3G

5. MONTH 2012: PRESENTATION TITLE HERE
ITEMS THEY WOULD DOWNLOAD FOR FREE IN
CINEMA FOYER
Money Off Coupons / Offers and Promotions Forthcoming Film Trailers
Vouchers 26% 18%
42%
Music An App Quizzes / Competitions
17% 15% 15%
Source : FAME 2012
Base : All 15+ Cinemagoers