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CHIP GROSS 
DIRECTOR OF CLIENT SERVICES 
FOR Dell | PRESENTED BY AKQA. CONFIDENTIAL AND PROPRIETARY 
Mobile and the Connec...
! 
A new kind of agency with digital at the core 
! 
Founded in 1995 
! 
Part of the WPP global network 
! 
Full service a...
CANNES 
LIONS 
CANNES 
LIONS 
GERMAN 
DESIGN AWARDS 
DIGITAL SOCIAL MEDIA 
AGENCY 
BEST 
GOLD 
AGENCY 
BEST 
TITANIUM 
AGE...
4
What we’ve been up to
Today’s discussion
Sense Report Analyze Act
Sense
Report
Report
Report
Report
Analyze
Analyze
Analyze
Act
Act
“An Amazing Smartphone App 
Just Saved A Baby's Life” 
Business Insider · by Matt Johnston · September 6, 2014 
Act
A few challenges
+
Two forces
“The oldest and strongest emotion of 
mankind is fear… 
…and the oldest and strongest kind of 
fear is fear of the unknown...
“Yeah, but your scientists were so 
preoccupied with whether or not they could, 
they didn't stop to think if they should…...
We can know more than we ever wanted to 
about almost anything 
! 
(…and increasingly act on it)
What this all means… 
(Maybe)
The end of mystery
Sensory Extension
The gain from an increase or loss from a decrease 
in the consumption of a good or service. 
Marginal Utility
Benefit >
This is just the beginning
Yet we still lose our car keys……
…..And maybe thats a good thing
Questions?
Thanks
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
Mobile and the Connected Home
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Mobile and the Connected Home

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With the continued growth in the ability of mobile devices to connect with everything, we have seen the introduction of a new range of connected devices including the connected toaster. The question is: “What does the future hold for the mobile device as the remote control for the home. In this discussion, we will take a look at the range of devices and services driving this new connectedness and ask a few questions on the role of these in our daily lives. Can there be too much or is there not enough?

Publicada em: Celular
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Mobile and the Connected Home

  1. 1. CHIP GROSS DIRECTOR OF CLIENT SERVICES FOR Dell | PRESENTED BY AKQA. CONFIDENTIAL AND PROPRIETARY Mobile and the Connected Home
  2. 2. ! A new kind of agency with digital at the core ! Founded in 1995 ! Part of the WPP global network ! Full service agency, delivering in all channels ! 1,700+ employees in 13 offices (now including Atlanta)
  3. 3. CANNES LIONS CANNES LIONS GERMAN DESIGN AWARDS DIGITAL SOCIAL MEDIA AGENCY BEST GOLD AGENCY BEST TITANIUM AGENCY BEST GOLD AGENCY BEST AGENCY BEST OF THE YEAR IPAD APP OF THE YEAR OF SHOW OF THE YEAR OF SHOW OF THE YEAR OF SHOW OF THE YEAR IN BOOK CAMPAIGN ASIA PACIFIC APPLE DESIGN AWARD REV AWARDS THE QUEENS AWARD FOR ENTERPRISE INNOVATION AMERICAN ADVERTISING AWARDS BRITISH INTERACTIVE MEDIA ASSOCIATION DESIGN WEEK AWARDS IAB CREATIVE TIMES ASIA PACIFIC ADVERTISING AWARDS THE DRUM BUZZ AWARDS CREATIVE REVIEW ANNUAL
  4. 4. 4
  5. 5. What we’ve been up to
  6. 6. Today’s discussion
  7. 7. Sense Report Analyze Act
  8. 8. Sense
  9. 9. Report
  10. 10. Report
  11. 11. Report
  12. 12. Report
  13. 13. Analyze
  14. 14. Analyze
  15. 15. Analyze
  16. 16. Act
  17. 17. Act
  18. 18. “An Amazing Smartphone App Just Saved A Baby's Life” Business Insider · by Matt Johnston · September 6, 2014 Act
  19. 19. A few challenges
  20. 20. +
  21. 21. Two forces
  22. 22. “The oldest and strongest emotion of mankind is fear… …and the oldest and strongest kind of fear is fear of the unknown” HP Lovecraft
  23. 23. “Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should…"
  24. 24. We can know more than we ever wanted to about almost anything ! (…and increasingly act on it)
  25. 25. What this all means… (Maybe)
  26. 26. The end of mystery
  27. 27. Sensory Extension
  28. 28. The gain from an increase or loss from a decrease in the consumption of a good or service. Marginal Utility
  29. 29. Benefit >
  30. 30. This is just the beginning
  31. 31. Yet we still lose our car keys……
  32. 32. …..And maybe thats a good thing
  33. 33. Questions?
  34. 34. Thanks

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