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5Steps to Achieve
Customer-Oriented
Marketing
......................................
Put yourself in your customer’s shoes
You know the product inside out but your customers don’t. Think as if you are
one of them and see what you could do with the product from their
perspective. Don’t assume they read your product data sheet!1
Listen and show them how to better
use the product
Customers are much less likely to leave if they can use the product
well. Listen to them and identify where you can assist them in better
using the product.
2
Step 1 Step 2 Step 3
Make your
customers a
trackable unit
To impose
a customer-oriented
mindset, you need to make
your customers measurable
so you have reasonable
grounds to map out and
capture the potential
customer’s value.
3
Bare the
directional
change in mind
Becoming
a customer-oriented
organisation is fundamental
change. You need to have
your executives onboard
with you to drive this
top-down.
4
Let customer-level reporting
lead the way
By creating customer-level reporting, you can measure and demonstrate
that your customer-oriented marketing can increase value. And that’s
how you will get the green light.
5
Watch the full video of
What Does It Take to be
Customer-Oriented
by Regan Yan here
Want to learn
more details
in motion?
....................
www.digitalalchemy.asia
Get social with us at:

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5 steps to achieve customer-oriented marketing

  • 2. Put yourself in your customer’s shoes You know the product inside out but your customers don’t. Think as if you are one of them and see what you could do with the product from their perspective. Don’t assume they read your product data sheet!1
  • 3. Listen and show them how to better use the product Customers are much less likely to leave if they can use the product well. Listen to them and identify where you can assist them in better using the product. 2 Step 1 Step 2 Step 3
  • 4. Make your customers a trackable unit To impose a customer-oriented mindset, you need to make your customers measurable so you have reasonable grounds to map out and capture the potential customer’s value. 3
  • 5. Bare the directional change in mind Becoming a customer-oriented organisation is fundamental change. You need to have your executives onboard with you to drive this top-down. 4
  • 6. Let customer-level reporting lead the way By creating customer-level reporting, you can measure and demonstrate that your customer-oriented marketing can increase value. And that’s how you will get the green light. 5
  • 7. Watch the full video of What Does It Take to be Customer-Oriented by Regan Yan here Want to learn more details in motion? .................... www.digitalalchemy.asia Get social with us at: