1. DigitalAdvertisingTechnologies

2. 9
CritiCal Capabilities
every Network operatioNs platform
must Have to ruN a Digital sigNage Network

3. introduction
Finding the right platform to power your network can be challenging. You
certainly want the best performance and functionality in your software.
Best in class digital signage networks need best in class solutions that can
accomplish a variety of business needs: complete network administration
and deployment tracking capabilities, efficient network health monitoring
tools, an intuitive dashboard and workflow that centralizes operations, a
comprehensive location management and venue system, with robust screen
display programming and configuration.
Sound like elevated technobabble? It’s not.
Ultimately, it comes down to powering your digital displays with an easy to
use interface that brings content and advertising to life with flexibility and
precision. You really just want a toolbox to simplify the process to help you and
your team centralize, streamline, and access your digital network in one easy to
use platform, that can be utilized across your entire network and each unique
digital display.
So that’s exactly what this e-book is for: to help you understand the most
important capabilities to keep in mind when choosing your network
operations software.

4. N ow H e r e a r e …
wa i t f or i t …
tHe 9 CritiCal
C a pa b i l i t i e s
( w oot w oot !)

5. DigitalAdvertisingTechnologies
A Centralized
Dashboard
Feature:
Dashboard view of entire network with an
intelligent user interface for end-to-end
network monitoring.
Benefit:
Monitor your network’s health with
a simple user interface where all key
information is accessible in just a few
clicks.

6. Workflow-Based Design & Toolset
Feature:
A workflow based toolset can help you fully manage the deployment of
your network from location contract to installation, advertising sales,
programming and content management, all the way to reporting proof-of-
play for your advertising clients.
Benefit:
Continued centralization of all your network business operations, sales,
and programming provides efficiency and organization for your business.

7. DigitalAdvertisingTechnologies
Ability to Manage One or Thousands of Screens
Feature:
A platform that can provide digital
programming and allocation on a macro
or micro level gives you the ability to send
content to one screen or 10,001 screens
with the same amount of effort
Benefit:
This kind of solution is highly scalable on
a platform level so you can remain nimble
and maximize employee efficiency.

8. Easy and Intuitive Reporting Tools
Feature:
Being able to generate proof-of-play (POP) reports at any time
based on campaign criteria—is extremely valuable.
Benefit:
Flexibility in providing reports to advertising clients on an as-
needed basis. Accountability wins business, so being able to set
up unified reporting systems in your platform is crucial

9. DigitalAdvertisingTechnologies
“What’s Playing Now”
Feature:
A “What’s Playing Now” feature enables
you to see the content being displayed on
each unique screen in your network.
Benefit:
This shows potential or current clients
what programming looks like or how their
content will be displayed in the overall
environment.

10. DigitalAdvertisingTechnologies
RSS Feeds
Feature:
Dynamic RSS delivery of multimedia
content: text and image capable (video as
required).
Benefit:
This keeps your screens relevant with fresh
news and entertainment in real-time.

11. Robust Filtering Tools
Feature:
Multiple organization and filtering levels
for data enables you to identify unique
screens in your network by company,
venue, city, state, region, campaign type,
advertisement, and more.
Benefit:
NetworkOperators can easily zoom in on
key information with a few clicks of the
mouse.

12. Flexible Permissions Settings
Feature:
Define and edit varied user permissions
to allow multiple users to access select
workflows of the network or the entire
platform at the same time.
Benefit:
Multiple departments can conduct business
without overlapping or negatively affecting
other parts of the platform. This creates a
succinct business operations environment.

13. Automatic Playlist Generation
Feature:
The ability to develop your content strategy based on the type of vertical in which
your screens are deployed, allowing dynamic playlists to be auto-generated with
one click.
Benefit:
Simplifies network management without the hassle of manual playlists.

14. DigitalAdvertisingTechnologies
THANK
YOU!
To get more critical information on your software platform, or to get a free consultation about how to create a
successful digital signage network, Click Here.
Or call us now at 1-888-Go-Digital (1-888-463-4448)