Jaco Meiring of Investec shares his social media overview of 2011..ish.

1. Social Media overview 2011: who, what, why?
Monday 30 May 2011

2. What we will cover (in no particular order)
!
Monday 30 May 2011

3. What we will cover (in no particular order)
• Influence
!
Monday 30 May 2011

4. What we will cover (in no particular order)
• Influence
• Experience
!
Monday 30 May 2011

5. What we will cover (in no particular order)
• Influence
• Experience
• Engagement
!
Monday 30 May 2011

6. What we will cover (in no particular order)
• Influence
• Experience
• Engagement
• Relationships
!
Monday 30 May 2011

7. What we will cover (in no particular order)
• Influence
• Experience
• Engagement
• Relationships
• How to get there
!
Monday 30 May 2011

8. Question?
!
Monday 30 May 2011

9. Monday 30 May 2011

10. Monday 30 May 2011

11. Do you want to see my LG?
!
Monday 30 May 2011

12. Monday 30 May 2011

13. Why?
!
Monday 30 May 2011

14. Monday 30 May 2011

15. Monday 30 May 2011

16. Why does it matter?
As Fortune put it in October 2003, "There may be a new kind of Internet emerging - one
more about connecting people to people than people to websites."
!
Monday 30 May 2011

17. Monday 30 May 2011

18. People want to belong and they want to socialise where they have a sense of belonging...
!
Monday 30 May 2011

19. "A wealth of information creates a poverty of attention."
Herbert A. Simon, 1971
!
Monday 30 May 2011

20. How to get attention?
Engage people...
!
Monday 30 May 2011

21. Monday 30 May 2011

22. Monday 30 May 2011

23. Monday 30 May 2011

24. Monday 30 May 2011

25. Monday 30 May 2011

26. YouTube (online video)
#1 Justin Bieber - Baby ft. Ludacris; 476 million
views
Angry Birds (mobile gaming)
As of December 2010 over 50 million copies have
been sold across all platforms.
FarmVille (social gaming)
25 Millions Facebook fans since September 2010
Over 62 million active users
Monday 30 May 2011

27. Engaging experiences can change behaviour...
!
Monday 30 May 2011

28. Monday 30 May 2011

29. “Anywhere defines a world that connects all people and all the things we care about. A global
communications network will free us to go wherever we want without leaving information, entertainment
or anything else behind.”
Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green; McGraw-Hill; 2009
!
Monday 30 May 2011

30. !
Monday 30 May 2011

31. Covering 100 shows across 22 networks. 300,000 images have already been uploaded,
and 60,000 of those have been tagged.
!
Monday 30 May 2011

32. !
Monday 30 May 2011

33. But, this also extends off line...
!
Monday 30 May 2011

34. If you create an experience that engage people, you start building ...
!
Monday 30 May 2011

35. ... relationships
!
Monday 30 May 2011

36. Evolution of Online
Relationship
Direct Results
!! Value:
Web as a relationship management
Experimentation platform
!! Value: !! Primary Goals:
Web as a direct results platform Engaging prospects and customers
outside of their Web site
!! Value: !! Primary Goals:
Web as a promotional vehicle Drive traffic and lead generation !! Secondary Goals:
Lead generation, drive traffic, thought
!! Primary Goals: !! Secondary Goals: leadership and branding
Trial a new media concept, gain eyeballs, Thought leadership and branding
build brand and drive awareness
!! Measurements:
Cost of sales, customer retention,
!! Measurements: brand penetration and measurements
!! Measurements: CPL, CPC, brand measurements from direct results stage
Cost per impression confirmed through surveys
!! Marketing Tactics:
!! Marketing Tactics: !! Marketing Tactics: –! Company beachhead in
–! Branding – buttons, banners –! Search ads relevant communities
–! E-mail – newsletters, list rentals –! Lead generation – white papers, –! Integration of content in
webcasts mobile apps
–! Branding - IMUs, larger units, –! Lead nurturing via social CRM
microsites
–! Successful tactics from direct
–! E-mail – list rentals results stage
1996-2003 2004-2009 2010-2015
Source: Toolbox.com
15
Monday 30 May 2011

37. Monday 30 May 2011

38. Monday 30 May 2011

39. Vision and Envisioning
!
Monday 30 May 2011

40. Monday 30 May 2011

41. ... two more things...
!
Monday 30 May 2011

42. Listen
... and provide feedback.
!
Monday 30 May 2011

43. Look to your culture...
!
Monday 30 May 2011

44. Questions
!
Monday 30 May 2011