#DWS15 #DWWeek15

1. IDate DigiWorld Summit
THE PEOPLE’S OPERATOR. CONFIDENTIAL

2. What I will talk about
• A bit about Wikipedia and where we are today
• A special detour to discuss China
• The next steps for Wikipedia - Mobile!
• Lessons learned and what that leads me to next…
• TPO.com - social network

3. Imagine a world in which
every single person on the
planet is given free access
to the Sum of all Human
knowledge
Imagine a world in which
every single person on the
planet is given free access
to the Sum of all Human
knowledge

4. What is Wikipedia?What is Wikipedia?

5. What is free access?What is free access?

6. What is “the sum” of all
human knowledge?
What is “the sum” of all
human knowledge?

7. MILLION ARTICLES

8. LANGUAGES

9. Key statsKey stats
8 languages have over 1,000,000
46 languages have at least 100,000
120 have at least 10,000
223 have at least 1,000

12. “Wekipedia” bread company

14. Tops per capita
• Some of the top languages in Wikipedia per capita:
• Icelandic, Estonian, Norwegian, Swedish, Finnish
• Why?

17. Global content comparisons

18. 18
Source: Bridgespan analysis of data found at http://wikistics.falsikon.de/ (pulled August 2009)
PRELIMINARY

19. MILLION UNIQUE
VISITORS

20. Here is what people know

22. True enough but
clouds the mind!

23. What most don’t know

26. Internet usage
•Let’s just look at one country, Nigeria
•2000 - 0.1% of country online
•2006 - 3.1%
•2009 - 16.1%
•2011 - 26.5%

27. Bandwidth
•January 02 - 72Mbit/s
•January 07 - 693Mbit/s
•End of 2012 - 12,000Mbit/s

28. New York
Lagos, Nigeria

29. What are people doing?
• Are they searching for prices
for crops?
• Are they reporting malaria
outbreaks?
• Maybe, but...

30. Top sites across
Africa
• Google
• Facebook
• Twitter
• Wikipedia
• Local newspapers

31. What you need to
know
•Ongoing march of technology is making real
and usable Internet access available to tens of
millions of peopleTODAY

32. What you need to
know
•Think forward 20 years
•Massive connectivity
•To real Internet
•For hundreds of millions
•Who do not speak English or French

33. Wikipedia Zero

35. THE PEOPLE’S OPERATOR. CONFIDENTIAL35
Lessons learned!
What are the lessons for growing a brand
quickly?

36. Interstate highways
• In 1919, it took 62 days for a convoy of Army
trucks to cross the US
• That slowly but steadily improved and then…
• Construction from 1956-1991 of the modern
Interstate system

37. McDonald’s

38. Uber
• Just as the interstate highway system gave rise to
second-order disruption and opportunity
• The ubiquity of smart phones is giving rise to new
disruption and opportunity

39. Uber

40. THE PEOPLE’S OPERATOR. CONFIDENTIAL
Amazon sees 20-35% of their sales from
books that traditional retailers do not carry
at all (some estimates up to 55%).
long tail
40
WORD OF MOUTH VIRAL PLATFORMS
76m Members
17m Pledges

41. CAUSE OF YOUR CHOICE

42. 25%
SHARED PROFITS

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BUILDING A VIRAL COMMUNITY

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building THE community
MY
PERSONAL
PAGE
the cause page adding new posts
automatic social
sharing
social sharing

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49. Thank you!