Developing a Digital Futures Prospectus for HS2 Midlands
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The first in a series of workshops took place on Wednesday 24 February, facilitated and hosted by Ernst & Young LLP and was attended by a mixture of HS2 Ltd personnel, West Midlands SMEs, academia, IT, city planners and developers. A set of activities during the day started to shape the outline scope for the Prospectus that will set out a vision and strategy to inform and influence how HS2 investment can use existing and future technologies and digital systems in a sustainable and integrated approach to support local regeneration and deliver an economic, social and environmental legacy.
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Developing a Digital Futures Prospectus for HS2 Midlands
- 1. WORKSHOP: SHAPING THE FUTURE Developing a Digital Futures Prospectus for HS2 Midlands Wednesday 24th February 2016
- 2. Today is about ‘thinking differently’ Smart Dust http://www.ey.com/UK/en/Services/Specialty- Services/EY-taking-innovation-to-the-next- level#The potential 2
- 3. Introduction and Agenda 11:45 – 12:45 Prospectus Scope: Part 2 – Themes, Ideas and Initiatives 10:15 – 10:30 Context, Purpose and Objectives2 Role of Smart and Digital: External perspectives10:30 – 11:15 3 11:15 – 11:45 Prospectus Scope: Part 1 – Purpose and Vision4 10:00 – 10:15 Welcome and Introductions1 5 12:45 – 13:15 Lunch 13:15 – 14:15 Prospectus Scope: Part 3 – Prioritising ideas6 14:15 – 14:45 Stakeholder Engagement7 14:45 – 15:30 Next Steps and Close8 3
- 4. Getting to know each other By Table: Name Organisation and Role Interest in the Digital Futures Prospectus One interesting fact about yourself Welcome and Introductions1 4
- 5. Purpose of the workshop Determine and agree on the scope of the Prospectus. Secure buy-in from stakeholders. Secure support for the Task & Finish Group Agree on next steps (including workshops) and input to finalise the Prospectus by the end of June Purpose & Objectives2 5
- 6. HS2 Growth Agenda Context2 6
- 7. Role of Digital Infrastructure & Applications Workstream PURPOSE: Focus on the opportunities of digital, smart systems & technologies to drive a step change in our economic performance & prosperity for the Midlands Significantly improve outcomes for people, businesses and quality of place1 Make the region the best place to live, work, visit and learn Help inform and shape regional strategy, policy and programme development Be a driver for innovation; driver to do things differently e.g. procurement Act as an advisory group to provide technical support to the GBSLEP HS2 Programme 2 3 4 5 Purpose & Objectives2 7
- 8. The Digital Futures Prospectus will… The Prospectus will set out a vision and strategy to inform and influence how HS2 investment can use existing and future technologies and digital systems in a sustainable and integrated approach to support local regeneration and deliver an economic, social and environmental legacy! Set out clear ambition and vision1 Act as an engagement tool to show the art of what is possible to support further work Start to identify current, emerging and future opportunities to embed smart city technologies as part of the planned regeneration connected to HS2 Midlands Create an initial set of flagship projects for further collaboration Act as a magnet to attract investment to the region as a demonstrator for future city technologies 2 3 4 5 Purpose & Objectives2 8
- 9. Role of Smart and Digital: External Perspectives 1. OPDC/ Flexeye – Smart Strategy for Old Oak and Park Royal 2. Network Rail – Digital Railway 3. HS2 – BIM strategy and importance of data/ digital for HS2 External Perspectives3 9
- 10. Purpose: The Power of ‘Why’ Simon Sinek https://www.ted.com/talks/simon_sin ek_how_great_leaders_inspire_action ?language=en Purpose and Vision4 10
- 11. Purpose serves as a motivating and centering foundation to drive strategic transformation Purpose Theme 5 Theme 4 Theme 3Theme 2 Theme 1 Strategy Purpose and Vision4 11
- 12. From a tagline to a Purpose: • Strategic framework built on key unique attributes, experiences, and personas • Drove sustainable market share growth and achieved desired outcomes • Themes aligned and activated purpose by developing the Communications Strategy, Partnership Strategy, and Innovation Strategy – aligning everyone around a consistent and authentic user experience “Experience Bermuda” “Celebrate the beauty of life” Activating Bermuda’s purpose Purpose and Vision4 12
- 13. What is our collective digital purpose for the Midlands region? Purpose and Vision4 13
- 14. Prospectus Themes: Purpose • Customers • Communities • Workforce • Learners • Visitors People • Connected • Innovative Design • Sustainable developments • Environment • Globally connected • Clustering • Operating as an Eco-system • Industry & Suppliers Place Business Future Proof Themes and Ideas5 Digital Innovation Future Proof / Resilient 14
- 15. QUESTION 1: What is the purpose for this theme? Focus on the digital perspective How does this align with our overall theme? QUESTION 2: What’s already happening? Are you aware of any other technology, smart and digital initiatives that are underway or planned? Themes and Ideas5Prospectus Themes: Purpose, Ideas and Initiatives 15 QUESTION 3: What else? How can digital technology be used to create better opportunities – social, economic and environmental? • Planning, management and delivery of services • Driving efficiencies in service delivery • Regeneration and development • Digital infrastructure to deliver a ‘smart capability’ • Stimulating private sector investment • Driving innovation
- 16. Prioritising ideas and initiatives Quick Wins Cost and Effort Benefits High Low Low High 1 2 3 4 5 Prioritisation Matrix ‘Flagship’ initiatives Benefits: 1. Economic benefits 2. Social benefits 3. Environment benefits Cost and Effort: 1. Implementation and programme costs 2. Ease of implementation 3. Hardware and technology costs Other initiatives Prioritising initiatives6 Please note: This is a qualitative High-Low assessment at this stage 16 • Refine the Themes • Prioritise the ideas and initiatives
- 17. Engagement with key stakeholders Who? What? How? When? People Place Business Stakeholder engagement7 17
- 18. What else needs to happen to refine the themes and agree on the key areas to take forward? Next Steps What are the key steps to completing the Prospectus by the end of June? What are the ‘terms of reference’ for the Task & Finish Group? Who will be involved and how? What else? Who else needs to be engaged? Are other approvals required? Next Steps8 18
- 19. Thank You for Your Time… 19
- 20. Place What’s the art of the possible? The Birmingham Development Plan (BDP) Birmingham Connected - vision and strategy HS2 Midlands Strategy for Growth People Business Current Projects5Unlocking regeneration and development using smart and emerging technologies HS2 Curzon and Interchange stations (UK Central) Washwood Heath depot – HS2 maintenance and operation hub National College for High Speed Rail Planning city centre connectivity improvements Urban, rural and built environment – new homes; office space Continuing regeneration of Eastside Business parks – M42; Eastern Corridor Integrated Metro & Sprint services and regional transport connectivity High quality sustainable residential neighbourhoods
Notas do Editor
- Welcome by BCC, Digital Birmingham: Anne Shaw, Acting Assistant Director – Transportation and Connectivity
- Amanda to introduce the video: Let’s make a trip into the future. After the video Today is about thinking differently… thinking about making the impossible happen… about letting your imagination loose… and about recognising that we won’t be able to predict everything… So what we start shaping today will continue evolving over the years to come – but this is about building the Digital Birmingham of tomorrow through every step we take
- Amanda to introduce the agenda in the context of building the Digital Birmingham of 2026 So once HS2 has landed in Birmingham in 2026, how would I see Birmingham has changed? What do places feel like? What’s my experience been in getting there and navigating through the city? What’s happened to our people? What’s been the impact on business, the environment and society at large? Today is about painting that future for Birmingham and joining hands to create a Prospectus capturing that vision is the first step. This is an indicative agenda. [note: HS2 First phase begins in 2017, reaches Birmingham in 2026]
- Amanda to introduce herself and then ask each table facilitator to do the same at their tables, and draw in others Table 1: People: Penny (and Aditi, Nicola) Table 2: Place: Amanda (and Nathan – TBC, Raj) Table 3: Business: Jonathan (and Kate, Annette)
- Amanda We want to set a Vision for a Digital Birmingham and how to capture the opportunities from HS2 – the investment and connectivity it will bring. Building on the Vision, we will determine the Themes that the Prospectus will be developed around. We will then shape the content, by deciding what’s in scope and what is out of scope – here we need to be strict with ourselves, to keep the scope tight and realistic but also inspiring We want to secure buy-in from you as stakeholders as well as support for the Task & Finish Group which will contribute to finalising the Prospectus Finally, we want to agree on the next steps and input required to finalise the Prospectus by the end of June, including what further workshops may be required
- Craig Wakeman, HS2 Programme Manager GBSLEP & Bham CC – To cover overview of West Mids Programme and how it fits into other workstreams 2.1.The Government’s proposal for the High Speed 2 (HS2) railway, initially between London and Birmingham and then on to Manchester and Leeds in a later phase, will place Birmingham at the heart of the high-speed network in the UK with stations at both Birmingham Curzon Street and at the site known as UK Central in Solihull. 2.2.These stations should act as catalysts for economic, social and environmental growth with the potential to unlock development and regeneration opportunities within both the local and regional areas. 2.3.The technology and digital space is an exciting place and is affording radical and transformative change in the way services are being delivered and conceived in the future. Early adoption and integration of emerging technologies offered through HS2 is essential for the region to gain an added competitive advantage and has potential to deliver social, economic and environmental benefits across the whole supply chain covering learning, skills, procurement, customer experiences, railway design, build and management, urban design and regeneration. 2.4.While a lot of this thinking will be factored into the existing regional HS2 programmes and at a national HS2 level, this work stream aims to join up and identify some of the spiralling opportunities that will come from this investment catalyst that will impact on surrounding communities, by leveraging use of existing assets (physical, built & virtual) to improve quality of life, health and employment
- Raj to introduce the workstream’s purpose and role HS2 GBSLEP programme co-ordination group established a work stream ‘Digital Infrastructure and Applications’ that will work collaboratively as a Task & Finish Group to support development of the Digital Futures Prospectus. Led by Digital Birmingham, the group will identify local and regional opportunities that have the potential to be enhanced and new services created through the application of technology, data and underpinning infrastructure. It will bring together the digital aspects into one prospectus to ensure that there is an integrated and collaborative approach across all work stream and work packages to deliver best value for money and investments. You are part of our extended team – and today we would like to explore further how we can best harness our collective power to build the Birmingham of tomorrow
- Raj to provide an overview of the Prospectus and intended outcomes Background The Prospectus is commissioned by the GBSLEP HS2 programme board It will set out a vision and strategy for using existing and future technologies, together with digital infrastructure, data and smart intelligent systems It will examine how these can be used sustainably to deliver an economic, social and environmental legacy It will influence the smart strategic direction of the region’s biggest regeneration opportunity that will ensure the building blocks are in place to provide resilience and sustainability of future not yet thought of needs It will bring together various digital projects and activities currently being developed in isolation. It aims to address and capture the benefits leading up to commencement of construction of HS2, during construction and then into the long term once services start. Hope this gives you a flavour of what we want to achieve – the rest of the day is about us developing an initial shape of the future we want to build and how best we join hands to capture our collective imagination in the Prospectus. Before we get into the day, worth getting some perspectives from other large programmes happening around us.
- Raj to introduce: We have a trade-show – with stories from Flexeye on Smart Strategy for Old Oak and Park Royal, Network Rail’s key programmes and HS2’s BIM strategy and the importance of data/ digital for HS2. One of the stories will be in this room and the other two in two breakout rooms. If you could please select 1 group – spend 10 mins and then move to the next room for 10 mins, followed by the last room for 10mins. Then return to the main room for a de-brief on what you’ve heard and what you’ve learnt. Amanda to facilitate the de-brief and Q&A (Trade-show style presentations with a scribe – 1 in the main room and the other two in breakout rooms)
- Aditi Hope the trade-shows have sparked your imagination and now you are itching to get started… We’ll cover three main areas over the next few hours: our collective purpose, the key themes and projects followed by a prioritised list of projects We have a short video - This is to get you thinking about the Purpose, and the power of ‘why’… It is from Simon Sinek, a leading thinker on Purpose Led Transformations and founder of the Golden Circle
- ADITI We believe that Purpose has a significant and highly strategic role in transforming businesses and societies: Today and in the Future Purpose is an aspirational reason for being that inspires and calls to action. It is different from Vision and Strategy Purpose is externally focused and captures why we are doing something and what it will deliver for our end customers and society at large. Vision is internally focused and strategy is how to achieve the purpose. For e.g., Southwest Airlines: Purpose: We connect people to what's important in their lives… Vision: To become the world’s most loved, most flown and most profitable airline Strategy: …through friendly, reliable and low-cost air travel As we start to think about the Prospectus scope and themes we should focus on the Purpose for Birmingham and the why The themes will shape the strategy and ultimately help to achieve the purpose and vision
- Here we have an example of where Purpose has been applied to a place… in Bermuda where the Tourist Authority was trying to address 30 years of declining tourism when market trends were the opposite. The Tourist Authority adopted a different approach from a tagline “Experience Bermuda” to creating a new purpose “Celebrate the Beauty of Life” A strategic framework was built that looked at Bermuda’s unique attributes, experiences and personas. The Tourist Authority engaged with key employers and the wider tourism supply chain and asked them how they could help activate the ‘celebrate the beauty of life’ purpose. The airline thought about the purpose and the user experience – a tourist’s experience starts from when they step onto a place so they considered serving authentic Bermuda drinks and food and staff wearing Bermuda clothing. Thereby bringing the Purpose to life - So as we think about the Vision and Themes of the HS2 Digital Prospectus we can think about framing it around the Purpose and the overall user experience
- ADITI Introduce and leave up on screen for groups to discuss on tables (15 mins) [Note, the collective purpose should be focused around the digital as the wider purpose for the region has been defined through the HS2 Growth Strategy] Use post-it notes to come up with a purpose statement or at least the words that should be included / spring to mind Then report back for group discussion (15 mins) Graphic artist to capture key-words
- KATE We now want to spend some time thinking about the Purpose for each of the Themes: People – Place – Business. This is to help scope out the broad areas of the Prospectus and what we want to achieve within these themes. We will break into 3 groups and spend 10 minutes and each table and then move on to the next table, where the facilitator will give an overview of the previous discussion and you will build on it. Will rotate till you’ve been to all and then at the final table you will present back the findings and we’ll discuss and agree the Purpose of each Theme and the (Long List) of ideas and initiatives. The themes will cover a number of topics and we’ve provided some ideas here. We want you to think about these, are they relevant / correct and importantly, is anything missing? For example: People – think about: Who are the customers and of what? Is it Birmingham as a city, as a business location, as users of HS2 and the wider infrastructure The community – what’s in it for them, how to manage the negative impact but maximise the opportunities around jobs, accessibility Workforce – what do we mean by this? Is it the construction of HS2, the supply chain, existing employees / employers in Birmingham Learners – the university community, the local community Place think about the city, the interchanges, where HS2 lands what kind of place do we want to create, who owns that space, do we want places to be different, what identity should be created / built upon how do we foster innovation in design, digitally enable development, protect the environment and promote sustainable development Business What is Birmingham’s place in the UK and global economy How do we ensure Birmingham is a place of choice for employers and employees, how to create eco-systems / clusters and catalyse innovation, compete for the best talent and maintain opportunities for all (upskill / education) Across all themes is digital innovation and the need for resilience and future-proof As we discuss each theme, we want you to think about some key questions… P.S.: The graphic designer will capture the purpose for each of the three themes
- KATE [talk through the questions and leave up on screen to aid discussions] [reference list of projects on the tables: BCC to provide an overview of the projects relevant to the theme during the facilitation] [want to get to a long-list of ideas and initiatives] Purpose of the Theme from a digital perspective Re-iterate: Work on tables, start with Purpose and then discuss topics, ideas, initiatives Rotate onto the next table where you’ll build on the previous discussion Then at final table will report back and discuss BCC to talk around the existing projects – refer to handout Amanda to facilitate the report back/ group discussion
- PENNY We will now work on (1) refining the themes and (2) prioritising the initiatives. For all the ideas we have come up with, can we group them and then evaluate them? We will use the matrix to help do that: One axis: The social, economic, and environmental benefits that the initiative would deliver Second axis: The potential cost and/or effort for implementation Let’s try to not over-define it. Benefits and Costs will be indicative (High-Low) at this stage rather than precise numbers. This is just to help us prioritise. Will stay on our tables to do this and then we’ll go round each and ‘vote’ for their favourite, using 6 sticky dots. Aditi, Kate and Rivali to help with counting the votes. Penny to report back looking at the maximum votes P.S.: The graphic designer will capture the top ideas
- AMANDA In your tables, please discuss the key stakeholders that need to be engaged with Who What – specific Themes or cross-cutting, to help develop the Prospectus, or on an inform basis How – engage via focus groups or in workshops, or again if informing, how – use of social media? When – now or later as the Prospectus is developed, or in the future when it is being implemented?
- AMANDA and BCC Agree the next steps and governance around completing the Prospectus: What needs to happen Workshops to confirm / validate the themes? What are the key areas we want to take forward? What needs to happen to agree on these? What are the key activities to come out of these and can we identify projects that will deliver the idea? Today is part of an iterative process to refine the themes and initiatives that will form the Prospectus. How it will happen Task & Finish Group – what will it do? Will it lead on themes? Or will it have an approval roles? Who will be in the Group? What else? Others that need to be consulted? Other approvals?
- Handout