Didit’s Mobilegeddon study of the largest U.S. Public Relations agencies shows that only 57.3% get a passing grade on Google’s Mobile Friendly test.

1. MOBILEGEDDON?
P R F I R M S :
IS YOUR SITE OPTIMIZED FOR
04.21.15

2. “MobileGeddon,” as
SearchEngineLand.com
calls it, is coming on
April 21st, 2015.
On that day, a Google
mobile algorithm
update influencing the
display of organic
results on mobile
devices will begin to
take effect.

3. Web sites failing to
perform well on
mobile devices will be
harder to find on
these devices. Some
might effectively
disappear from small
screens entirely.

4. While Google has acknowledged
that the impact of the 4/21/15
changes will be “significant,” it’s not
yet clear what the impact will be in
every business vertical.

5. To gauge the possible
effect of Google’s big
mobile algorithm
change on PR firms in
the U.S.A., Didit analyzed
96 sites belonging to PR
agencies appearing on
OdwyerPR.com’s 2015
rankings list of large
agencies.

6. We found that
of the 96 PR firms (55 in
total) surveyed are fully
“mobile-friendly”
according to Google’s
definition.
57.3%

7. That leaves
42.7%
of major U.S. PR firms unprepared
for the oncoming algorithm.

8. The full
pass/fail list
can be found
here.

9. So what are these
agencies doing wrong?
We've compiled a list of
the 6 most common
errors.

10. 1. Links spaced too closely together
to be easily clicked on mobile
devices.
2. Content wider than screen.
3. Mobile viewports not being set
correctly.
4. Text being set at a point
size too small to read on mobile
devices.
5. Blocking of resources necessary
for the Googlebot to correctly
parse the resources referenced by
the web page.
6. Incompatible plug-ins.

11. If your business was listed
among the "fails", you have
until April 21st to fix your
website errors.
CHECK THE
LIST HERE

12. A B O U T T H E
A U T H O R
An award-winning broadcast journalist and
public relations practitioner, Liz Burke is
Vice President of Public Relations at HLD
Communications, A Didit Company,
managing traditional PR, content marketing
and social media initiatives for corporate,
professional services, not-for-profit, and
healthcare clients. Her news background,
writing skills, and strategic thinking make
her a well-rounded communications
professional and an asset to her clients.
V i c e P r e s i d e n t a t H L D ,
A D i d i t C o m p a n y
L I Z B U R K E

13. A B O U T U S
A digital marketing leader since
1996, Didit Marketing provides
full-service online advertising and
marketing services with award-
winning expertise and innovation.
Our full-service approach applies
multi-faceted skill sets, including
SEO, PPC, CSEs, PLAs, Content
Marketing, and Social Media
strategies that create a holistic
synergy of online marketing tools.
Visit our site!