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CYBERJOY MARKETING & SALES PLAN 2014 - 2017 MARKETING ANNEXURE 
QUESTION 1: WHAT BUSINESS ARE YOU IN? 
Define the business...
QUESTION 4 A: WHAT IS THE MARKET POTETIAL 
MONTHLY 
Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4 TOTAL 
PROD...
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Annexure marketing

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Annexure marketing

  1. 1. CYBERJOY MARKETING & SALES PLAN 2014 - 2017 MARKETING ANNEXURE QUESTION 1: WHAT BUSINESS ARE YOU IN? Define the business you are in: - Career Jump is an online career portal populated with the personal profiles of a wide variety of job seekers with higher education qualifications, or working towards sych qualifications What was the turnover and market share the past years: Year 2010 2011 Turnover R - R 200 000 Market Share 0% 2% To what extend do Career Jump want to Grow the next three years Year 2011/12 2012/13 2013 2014 Turnover R 500 000 R 2 000 000 R 4 000 000 R 8 000 000 Market Share 1% 2% 5% 5% QUESTION 2: WHAT IS THE TARGET MARKET SEGMENTS (TMS) TOTAL TMS TARGET MARKET SEGEMENTS EXAMPLE OF TMS TMS POTENTIAL TMS 1 Families Families with ADSL 2Meg Line 100 000 TMS 2 Corporate Mica Group; Essential Group; Goodyear 100 000 TMS 3 Education Government Schools/Kolleges/Universities 5 000 TMS 4 Education Private AdvTech Grp/Cornwill Colleges/ 1 000 QUESTION 3: WHAT PRODUCTS DO YOU OFFER Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4 TARGET MARKET SEGMENTS TMS Potential CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV TMS 1: Families 100 000 YES YES TMS 2: Companies 100 000 YES YES YES TMS 3: Education Government 5 000 YES YES YES YES TMS 4: Educational Private 1 000 YES YES YES YES MARKETING ANNEXURE 1 of 2
  2. 2. QUESTION 4 A: WHAT IS THE MARKET POTETIAL MONTHLY Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4 TOTAL PRODUCT GROUPS PRODUCT DISCRIPTION CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV MARKET PRICE R 1 500.00 R 200.00 R 500.00 R 200.00 R 500.00 POTENTIAL Once Off PER MONTH Per month Per month Per Month PER MONTH TMS 1: Families 100 000 150 000 000 20 000 000 170 000 000 - CheeTah 1% 1 000 1 500 000 200 000 1 700 000 TMS 2: Companies 100 000 150 000 000 50 000 000 200 000 000 - CheeTah 1% 1 000 1 500 000 500 000 2 000 000 TMS 3: Education Government 5 000 7 500 000 1 000 000 8 500 000 - CheeTah 10% 500 750 000 100 000 850 000 TMS 4: Educational Private 1 000 1 500 000 1 000 000 2 500 000 - CheeTah 5% 50 75 000 25 000 100 000 TOTAL MARKET POTENTIAL 309 000 000 20 000 000 50 000 000 1 000 000 1 000 000 381 100 000 TOTAL % MARKETED 3 825 000 200 000 500 000 100 000 25 000 4 650 000 QUESTION 5: CYBERJOY SALES FORECAST 2014/15/ PRODUCT GROUPS Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4 PRODUCT DISCRIPTION CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV PRICE R 1 500.00 R 200.00 R 500.00 R 200.00 R 500.00 Once Off PER MONTH Per month Per month Per Month TMS 1: Families Market Potential 100 000 100 000 R Value 150 000 000 20 000 000 Sales Forecast 1% 1 000 1 000 R Value 1 500 000 200 000 1 700 000 TMS 2: Companies 100 000 100 000 R Value 150 000 000 50 000 000 Sales Forecast 1% 1 000 1 000 R Value 1 500 000 500 000 2 000 000 TMS 3: Education GMovaerrknemt Peontential 5 000 5 000 Government R Value 7 500 000 1 000 000 Sales Forecast 10% 500 500 R Value 750 000 100 000 850 000 TMS 4: EducationalMPraivrkaetet Potential 1 000 1 000 Private R Value 1 500 000 500 000 Sales Forecast 5% 50 50 R Value 75 000 25 000 100 000 Total Market Potential 309 000 000 20 000 000 50 000 000 1 000 000 500 000 380 500 000 TOTAL FORECAST 3 825 000 200 000 500 000 100 000 25 000 4 650 000 MARKETING ANNEXURE 2 of 2

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