This is a slide deck I put together 2 years ago for a presentation that I gave to a group of engineers on how and why to integrate Social tools in the product development process.

1. Social Media & Product Development

2. “
If HP knew what HP knows, we would be
three times as profitable.
Lew Platt
Former CEO of Hewlett-Packard

3. We
Know
This

4. IK
w
no s
New n
Th ow
I K hi Idea at
T

5. Complacence
Ignorance
Globalization
Fear
Specialization
Democratization
Of Communication

6. “
Enterprise 2.0 is the use of emergent social
software platforms within companies, or
between companies and their partners or
customers.
Andrew McAfee
Associate Professor, Harvard Business
School

8. Consensus Driven
Fear
Mentor Culture
Closed
Exploratory
Hero Culture
Open
Command & Control

9. Me 1.0 Me 2.0
I Interact with I Interact with
others when I others often and
have time self-initiated

10. Me 1.0 Me 2.0
I only use I use many
E-mail different tools

11. Aware Adopt
Share Implement

12. “
The opportunity for business and IT leaders is to
understand how the individualization of work will affect
businesses, critical processes, innovation and inter-
enterprise collaboration.
Yvonne Genovese
VP at Gartner, commenting on "Gartner Identifies Four Disruptions
That Will Transform the Software Industry“on October 15, 2008

13. ?