Listen First Campaign - Outcomes
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Relevance of Advocacy work, international cooperation and alignment with Sustainable Development Goals
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Listen First Campaign - Outcomes
- 1. Relevance of Advocacy work, international cooperation & alignment with Sustainable Development Goals 26th of June celebration of the International Day Against Drug Abuse
- 2. 2 Listen First – World Drug Campaign 2017 #togetherfarther Education & Health promotion International Campaigns
- 3. Context #togetherfarther 3 UNGASS DOCUMENT RECOMMENDATIONS 2016Demand& Supply Children& Young people Human Rights International cooperation Women& Communities New substances Prevention &Treatment Listen First – World Drug Campaign 2017
- 4. International Cooperation - 14 countries participated - #togetherfarther 4 #togetherfartherListen First – World Drug Campaign 2017
- 5. The goal of the campaign was to raise awareness about listening to children and young people as the first step to help them grow up healthy and safe. GOAL #togetherfarther 5 Listen First – World Drug Campaign 2017
- 6. This effort is aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviors and substance abuse. TARGET #togetherfarther 6 Listen First – World Drug Campaign 2017
- 7. Through an image accompanied by messages, the target is invited to follow a series of recommendations on prevention, as well as to share messages with third parties through their channels, facilitating their access to the graphic material and related content. STRATEGY #togetherfarther 7 Listen First – World Drug Campaign 2017
- 8. Central message of the campaign: "Listen to children and young people with empathy and care can help prevent risk behaviors and drug use" Each country selected one or more target audiences: decision makers, parents, teachers and health workers. Once the target has been selected, each country had to search and select for an image / photo and write a text / story / situation adapting the message to the target selected to be used in their country to spread the campaign. CREATIVE CONCEPT #togetherfarther 8 Listen First – World Drug Campaign 2017
- 9. #togetherfarther 9 Alignment with Sustainable Development Goals Listen First – World Drug Campaign 2017
- 10. #togetherfarther 10 Listen First – World Drug Campaign 2017
- 11. #togetherfarther 11 Goal 3 calls on countries to adopt measures to strengthen drug abuse prevention and treatment, put an end to AIDS and combat hepatitis. Listen First – World Drug Campaign 2017
- 12. Target 3.3 SPYM - India 12
- 14. Target 3.4 Fundación Dianova Nicaragua 14
- 16. #togetherfarther 16 Goal 4 asks to ensure and promote sustainable development through education for sustainable development and sustainable lifestyles, human rights and gender equality Listen First – World Drug Campaign 2017
- 17. Target 4.7 17
- 18. Target 4.7 Associaçâo Dianova Portugal 18
- 19. Target 4.7 Drustvo UP - Slovenia 19
- 20. Target 4.7 Dianova Idell Förening - Sweden 20
- 21. Target 4.7 Associazione Dianova Italia 21
- 22. Target 4.7 Associazione Dianova Italia 22
- 23. Target 4.7 Fundación Dianova Chile 23
- 24. Target 4.7 Asociación Dianova España 24
- 25. Target 4.7 Fundación Dianova Uruguay 25
- 26. Target 4.7 Drustvo UP - Slovenia 26
- 27. #togetherfarther 27 Goal 10 aims to reducing stigma and promoting the social inclusion of addicts. Listen First – World Drug Campaign 2017
- 28. Target 10.2 SPYM - India 28
- 29. Target 10.2 SPYM - India 29
- 30. #togetherfarther 30 Goal 16 aims to help build peaceful, just and inclusive societies and institutions that can address the problems of illicit drugs, crime, corruption and terrorism. Listen First – World Drug Campaign 2017
- 31. Target 16.2 Ray of Hope - Pakistan 31
- 33. #togetherfarther 33 Goal 17 Enhance knowledge sharing and international cooperation Listen First – World Drug Campaign 2017
- 35. Social Media Headers - Campaign central message #togetherfarther 35 Listen First – World Drug Campaign 2017
- 41. Dianova Idell Förening - Sweden
- 42. Drustvo UP - Slovenia
- 46. Ray of Hope - Pakistan
- 47. Slum Child Foundation - Kenya
- 48. SPYM - India
- 49. #togetherfarther 49 Listen First – World Drug Campaign 2017 Campaign Outcomes - Channels
- 50. #togetherfarther 50 Listen First – World Drug Campaign 2017
- 51. #togetherfarther 51 Listen First – World Drug Campaign 2017 Clipping Agencies
- 52. #togetherfarther 52 Listen First – World Drug Campaign 2017 News Clipping
- 53. #togetherfarther 53 Listen First – World Drug Campaign 2017
- 54. #togetherfarther 54 Listen First – World Drug Campaign 2017
- 55. #togetherfarther 55 Listen First – World Drug Campaign 2017 Global Outcomes
- 56. United in Commitment to People September 2017 #togetherfarther The Dianova Network DIANOVA .NGO
- 57. The Dianova Network #TogetherFarther The Dianova Network (Data: August 2017) 57
- 58. Our Key Principles Mission Developing initiatives and programmes with the objective of promoting personal self- reliance and social progress Vision Dianova’s purpose is based on the conviction that, with appropriate support, each person will be able to find within him/herself the resources necessary to achieve success in his/her personal development and social integration Values Our ethical framework and common core values are grounded in commitment, solidarity, tolerance and internationality The Dianova Network #TogetherFarther 58
- 59. The Activities of Dianova (Data: 2016) 29% 21% 50% Education & training Addiction treatment & prevention Social, humanitarian and community services staff members (W: 53%,M: 47%)people served22.349 587 The Dianova Network #TogetherFarther 59
- 60. Facilities (Data: 2016) Day Services & Outpatient Centres 3 - Information, evaluation and referral services 3 - Day centres 6Residential Addiction Treament Centres 10 - Adults 4 - Minors 3 - Women with/without dependent children and/or pregnant 1 - Mental health disorders 18 The Dianova Network #TogetherFarther 60
- 61. Facilities Total 34 facilities Other facilities 1 - Professional reintegration unit 1 - Training centres 1 - Educational centre 3Other Residential Centres 2 - Reception of asylum seekers and refugees 2 - Social housing with community support 1 - Social reintegration facilities/halfway houses 1 - Centres for socially-vulnerable adolescents 1 - Care centre for people with disorders of the autistic spectrum 7 The Dianova Network #TogetherFarther 61
- 62. Our Affiliations The Dianova Network #TogetherFarther 62
- 63. Join Forces with Us, Become an Associate Member of Dianova International write us to: network@dianova.ngo Thank you DIANOVA .NGO Junio 2017 #togetherfarther
Notas do Editor
- Listen First campaing: Relevance of advocacy work, international cooperation & alignment with Sustainable Development Goals. Following previous contacts held at the UNODC – CND 60th Session last march in Vienna, Dianova accepted the “challenge” to enhance the reach and impact of the prevention efforts by joining the UNODC and WHO campaign #ListenFirst, launched on the occasion of 26th of June celebration of the International Day against Drug Abuse and Illicit Narcotics Trafficking 2017. "Listen first" is well adapted to the different socio-political environments of the countries in the Dianova Network, in addition UNODC is a key player in global drug policy that brings together all stakeholders in this area. On the other hand, prevention efforts should bring together the maximum number of participants in a preventive action aligned with the SDOs, as recommended by UNODC Executive Director, Yury Fedotov. This initiative supports science-based drug use prevention, and thus represents an effective investment in the well-being of children and young people, their families and communities. This campaign is aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviors and substance abuse.
- For more than ten years, the Dianova International network has implemented or joined health promotion and addiction prevention initiatives to raise awareness of the risks associated with addictive behaviours, including licit and illicit substance abuse, and "substance-free" addictions such as compulsive gambling and problematic internet use. Note: If you click on the images you can go to the OID website where the campaigns are explained.
- The resulting UNGASS document recommends measures to address demand and supply reduction and to improve access to controlled drugs. The recommendations also include the areas of; human rights, young people and children, women and communities; emerging challenges, including new psychoactive substances; strengthening international cooperation; and alternative development. The text emphasizes, in a new way, condemnatory policies and practices in drug-related offenses and has a strong focus on prevention and treatment.
- To be effective, drug prevention efforts should bring together the maximum number of participants possible. In line with this, the Dianova network has joined efforts to participate in this campaign in 14 countries (Europe, Americas, Africa and Asia) adapting the campaign to their different socio-political environments. Note: the countries in green are associate members of the Dianova international network.
- Alignment with Sustainable Development Goals. Local Messages The problem of drug use is global and interconnected with all aspects of sustainable development. Their analysis and consequent response, through the Sustainable Development Goals (SDG), reveal this interaction, transversalizing the nature and dynamics of the problem at the individual, community, national and international level. In the following slides we will present the graphic materials used and their alignment with the Sustainable Development Goals.
- These are the goals in which the Listen Firts campaign has an impact.
- These are the images that represent this objective Target 3.3 - By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases
- These are the images that represent this objective Target 3.4 - By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being
- These are the images that represent this objective Target 3.4 - By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being
- These are the images that represent this objective Target 3.5 - Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- Target 4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
- These are the images that represent this objective Target 10.2 - By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status
- These are the images that represent this objective Target 10.2 - By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status
- These are the images that represent this objective Target 16.2 - End abuse, exploitation, trafficking and all forms of violence against and torture of children
- These are the images that represent this objective Target 16.4 - By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime.
- Target 17.6 - Enhance North-South, South-South and triangular regional and international cooperation on and access to science, technology and innovation and enhance knowledge sharing on mutually agreed terms, including through improved coordination among existing mechanisms, in particular at the United Nations level, and through a global technology facilitation mechanism .
- We have created headers for the main social networks, facebook, twitter, linkedIn, Google +, which appeared visible throughout the campaign to give prominence to the central message. Central message: Listen to children and Young people with empathy and care can help prevent Risk behaviors and drug use
- Some examples – Dianova International
- Some examples –Dianova International
- Some examples – Dianova Spain
- Some examples – Dianova Itay
- Some examples – Dianova Portugal
- Some examples – Dianova Sweden
- Some examples –Dianova Slovenia
- Some examples – Dianova Chile
- Some examples – Dianova Nicaragua
- Dianova Uruguay
- Some examples – Ray of Hope - Pakistan
- Some examples – Slum Child Foundation Kenia
- Some examples – SPYM India
- Basically it has been used 4 major channels for the dissemination of the campaign. Each participating country has chosen those that best suit it. Dianova International has centralized in its international office the elaboration of all the written and graphic materials. Posters to be placed in visible places. In some participants as SPYM in India, they have organized events around its main messages. A press release was written in 6 languages for local and international media. Image adaptations with messages in 6 languages for the main social media networks.
- The press release had the following distribution: 47% Society 29% International 14% Health 11% Human Resources The press release impacted on more than 206 thousand people + ECO X 3= 618.135
- The press release was distributed by these News Agencies: EuropaPress - Spain Agencia EFE - Spain EL Universal - México
- Social Media Visibility The social network that worked best was Facebook with 76% of scope, followed by other channels and in particular visits to the different websites of participating countries.
- Dianova is an international NGO which comprises associations and foundations operating in the Americas, Europe, Asia and Africa. Dianova’s member organizations contribute to the development of individuals, communities and organizations through a variety of programmes and interventions in the social, health and humanitarian sectors. This year 2017, 4 new members have joined the Dianova network with Associate Members status.
- Social Impact 23.349 people served Education & Training: 10. 871 interventions – 50% Addiction treatment & Prevention: 6.465 interventions – 30% Social, Humanitarian & Community Services: 4,552 interventions – 21%
- Dianova has established partnerships with international organizations and networks of NGOs, which enable its participation in regional and national forums for exchange and policy debate with the aim of promoting social changes