1. THE EACD REGIONAL DEBATES 2 011
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LATVIA I LITHUANIA I LUXEMBOURG
I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Financial Communications: Rebuilding
Trust and Con�dence
N O V E M B E R 9 , 2 011 • 5 . 3 0 P M • H O T E L A LT I S
Maria Antónia Saldanha José Quintela
Communication & SCHEDULE Managing Partner
Image Manager 5.30 – 5.40 pm Quintela & Reis
SIBS Welcome and Presentation of the EACD Consultants
5.40 – 6.00 pm
Maria Antonia Saldanha has been Com- “Coopetition”– The Challenge Between Shareholders and Clients José Quintela is a partner at Quintela &
munications & Image Manager at SIBS Maria Antónia Saldanha will speak about how the clever combination of Reis Consultants. He is also a lecturer
SGPS since 2007. She is also the PR ad- cooperation and competition has promoted efficiency and innovation in on Public Relations, Media Relations,
visor of Vitor Bento, CEO of SIBS SGPS. the Portuguese payments system. and Financial Communication at the
Since this January, she has advised the INP (Institute of New Professions) and
SOS Children’s Villages-Portugal on mat- 6.00 – 6.20 pm the IGB (Institute of Management). Mr
ters related to PR and communications. Listed Companies Communication: Identity and Image Quintela holds a DEA (Master of Ad-
Ms Saldanha completed her studies at Listed companies have to observe a set of mandatory laws, particularly vanced Studies) and is currently earning
the University Lusiada of Lisbon and has in terms of disclosure information. José Quintela will speak about inte- a PhD with a financial focus on organi-
also taken courses at SEBRAE, INP, Insti- grating financial communication within the company’s communications satonal communications. He has a wide
tute Nova Forum of the faculty of Econo- framework and strategy. range of PR experience and is the author
mics of the New University of Lisbon and of scientific and technical papers and
the Portuguese Catholic University. 6.20 – 6.40 pm the book, Transparency on PSI-20 Listed
What Are You Talking About? Companies Websites.
Rita Maltez will discuss shareholders’ information rights, board’s infor-
mation duties, both from legal and practical communications perspec-
Cristina Dias Neves Rita Maltez
tives, with a focus on current privatisation processes in Portugal.
Head of Partner
Communications Pares Advogados
Banco Santander Totta 6.40 – 6.50 pm Break
6.50 – 7.10 pm
Communications Director of Bank Communication in the Financial Sector: Rita Maltez is a Partner at the law firm,
Santander Totta since 2006, Cristina 10 Rules to be Followed? Pares Advogados. Her areas of experise
Dias Neves is the bank’s spokesperson Cristina Dias Neves will examine communications and media relations are M&A, both at the national and inter-
and is responsible for external commu- concerns, with a primary focus on the financial sector. She will discuss national level, as well as advising boards
nications. After studying Political and the contemporary challenges of the era of social media and the more in governance matters, and structuring
Communication Sciences, she gained traditionally examined topics of earlier decades, such as how people governance models. Ms Maltez is also a
professional experience as a journalist, connect emotionally and build alliances based on trust and fairness. professor of Corporate Governance for a
and contributed to several publications, post-graduate course, a member of the
including Fortunas & Negócios and 7.10 – 7.40 pm Portuguese and European Institutes of
Meios & Publicidade. Prior to her current Concluding Discussion: “Financial Communications: Corporate Governance, a Board Mem-
job, Ms Dias Neves advised some of the Rebuilding Trust and Confidence” ber of the Association of Law Firms of
largest companies of the PSI-20, while Moderated by Rui Martins, EACD Regional Coordinator for Portugal Portugal (ASAP) and the author of a blog
at the communication consulting firm, (www.governodassociedades.word-
João Líbano Monteiro & Associados. 7.40 – 8.30 pm press.com).
Get-Together
When the discussion is over and all your questions have been answered,
there will be the opportunity to relax and enjoy refreshments, network
with your peers from across the region and discuss the day’s events.
PARTNER SPONSOR HOSTS/VENUE ABOUT THE REGIONAL DEBATES
Having already hosted more than 85 events in capital cities across
Europe since March 2008, the EACD Regional Debates place the
Hotel Altis communications profession in both a pan-European and regional
Rua Castilho, 11 context. These regional forums bring together EACD members
1269-072 Lisbon to network and connect while further promoting the EACD’s vi-
sion, and give communicators the opportunity to learn from one
another’s ideas and experiences.
www.eacd-online.eu

2. THE EACD REGIONAL DEBATES 2 011
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LATVIA I LITHUANIA I LUXEMBOURG
I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Financial Communications: Rebuilding
Trust and Con�dence
N O V E M B E R 9 , 2 011 • 5 . 3 0 P M • H O T E L A LT I S
REGIS TRAT ION
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