The complete branding and bottle design exploration for conceptual line of cleaning products.

1. Mission:
Celebrate Clean offers innovative,
earth-friendly and effective cleaners that
inspire a sense a of pride and joy towards
maintaining a clean home.
Core Values:
I am proud of my home and want to care
for it in a way that makes it safe and clean
for loved ones, but also cares for the
environment too.
CLEAN • HOME • EARTH • LIFE
Benefits:
safe, non-toxic, biodegradeable,
GO ahead... kick up your heals! Throw that party and highly-effective, lightly scented,
invite all your friends, just to show off a sparkling clean 100% recyclable packaging, complete
home! Your home is a haven, so celebrate the joys of a ingredient transparency
clean and happy environment every day.
Brand Style/Feel:
Our Mission: Fun, Simple, Scientifically formulated,
Effective, Eco-friendly
Celebrate Clean™ offers innovative, earth-friendly and
effective cleaners that inspire a sense of pride and joy Copy Tone:
towards maintaining a clean home. Our simple and Exuberant, sense of pride, friendly, caring,
non-toxic ingredients really clean, without posing a risk to thoughtful
your health or polluting the environment. You can rely on
our ingredient transparency to explain what’s in this Recycling Symbols:
shirt, sneaker, bag, auto parts, paint
wonderful all-purpose cleaner. brushes and industrial paints, bike
Our Packaging:
The stylish 500ml bottles are custom designed to be easy
to use and easy on the eyes. We hope you like them so
much you’ll keep it, and reuse it again and again! Each
one comes with a concentrated refill packet, and more RECYCLE ME.
are easy to buy. Save money and save the planet at the SEE WHAT I CAN BE...
same time!
Features and Benefits:
• Less plastic containers
• Reusable/Recyclable packaging
• Convenient and super-ecofriendly refills
• Natural, plant-derived cleaners
• No triclosan, ammonia, or dyes
• No synthetic fragrances
• Biodegradable
• Food grade preservatives
• Hypoallergenic / dermatologist tested

2. clean. home. planet. life.
#1
Simple
Clean
Scientific
effective
streamlined
modern

3. clean. home. planet. life.
#2
kitchy
pop culture
energetic
Fun
Bright
fresh

4. clean. home. planet. life.
#3
e
earthy
natural
craft
grass-roots
hand-made

5. clean * home * planet * life
#4
UpScale
Elegant
classic style
Natural
Ornate
sophisticated

6. 1a
1b
e.
t.
li f
cle e
a n. h o m e. pla n
e.
.
li f
t
1c cle
a n. h o m e. pla ne
1c
e.
.
li f
t
cle
a n. h o m e. pla ne
e.
.
li f
t
cle
a n. h o m e. pla ne

7. 2a
clean. home. planet. life.
2b
clean. home. planet. life.
2c
clean. home. planet. life.
2c
clean. home. planet. life.

8. 3a
3b
3b

9. 4a
clean. home. planet. life.
4b
clean. home. planet. life.
4c
CLEAN • HOME • PLANET • LIFE
4c
CLEAN • HOME • PLANET • LIFE

10. MULTI-
PURPOSE
CLEANER
16oz/473mL
biode iv e
gradable, highly-effect
non-toxic, all-natural
le
e
c
CLEAN • HOME • EARTH • LIFE
lif
an a rt
h
•
highly-effective
CLEAN • HOME • EARTH • LIFE
• home • e biodegradable
eco-friendly CLEAN • HOME • EARTH • LIFE
eco-friendly, biodegradable, highly-effective 16oz/473mL
16oz/473mL
non-toxic
16oz/473mL

11. MULTI- MULTI- MULTI- multi-
PURPOSE PURPOSE PURPOSE purpose
CLEANER CLEANER CLEANER cleaner
16oz/473mL 16oz/473mL 16oz/473mL 16oz/473mL
eco-friendly
biodegradable
highly-effective
le
e
c
lif
CLEAN • HOME • EARTH • LIFE CLEAN • HOME • EARTH • LIFE
an rt h
•
cl • home • ea
eco-friendly, biodegradable, highly-effective eco-friendly, biodegradable, highly-effective
ea l if
e
16oz/473mL 16oz/473mL
n • h o m e • e art h• eco-friendly
biodegradable
highly-effective
16oz/473mL
16oz/473mL

12. front
CUSTOM back
796ml
with heat-shrink wrap-around label
printed in 5 colors (CMYK + opaque white)
12.75” x 2.75”
©2011 Hampton Direct, Inc.
Williston, VT 05495

13. NLOV
500ML
aprox 8.5” h
MULTI-
PURPOSE
CLEANER
with 2 labels 16oz/473mL CLEAN • HOME • EARTH • LIFE
GO ahead... kick up your heals! Throw that party and
invite all your friends, just to show off a sparkling clean
home! Your home is a haven, so celebrate the joys of a
clean and happy environment every day.
front: Ingredient Facts
Bottle Size 16 oz
Our Mission:
Celebrate Clean™ offers innovative, earth-friendly
and effective cleaners that inspire a sense of pride
clear plastic label
and joy towards maintaining a clean home. Our
% Totals
simple and non-toxic ingredients really clean, without
Purified Water 75%
posing a risk to your health or polluting our water
Coconut Based Surficant 10%
printed in 5 colors (CMYK + opaque white)
supply. You can rely on our ingredient transparency
Natural Amino Acids 14%
to explain what’s in this wonderful all-purpose
Natural Fragrance 1%
cleaner.
2.75” x 5” Features and Benefits:
• Natural, plant-derived cleaners
• No triclosan, ammonia, or dyes
• No synthetic fragrances
• Biodegradable
• Food grade preservatives
• Hypoallergenic / dermatologist tested
6 00606 00000 0 • Recyclable packaging
back: ©2011 Hampton Direct, Inc.
Williston, VT 05495
clear plastic label
MADE IN CHINA
RECYCLE ME.
SEE WHAT I CAN BE...
CLEAN • HOME • EARTH • LIFE
printed in 4 colors (CMYK) eco-friendly
3” x 4” non-toxic
highly-effective
©2011 Hampton Direct, Inc.
Williston, VT 05495

14. DEDO ©2011 Hampton Direct, Inc.
750 ml Williston, VT 05495
9.2”h x 4.16”w 2.42”d
Screen printing
front:
5 PMS colors
3” x 4.5” area
back:
2 PMS colors
3” x 4” area
CLEAN • HOME • EARTH • LIFE
GO ahead... kick up your heals! Throw that party and
invite all your friends, just to show off a sparkling
clean home! Your home is a haven, so celebrate the
joys of a clean and happy environment every day.
Our Mission:
Ingredient Facts Celebrate Clean™ offers innovative,
Bottle Size 16 oz earth-friendly and effective cleaners that inspire
a sense of pride and joy towards maintaining a
% Totals clean home. Our simple and non-toxic
Purified Water 75% ingredients really clean, without posing a risk to
Coconut Based Surficant 10% your health or polluting our water supply. You can
eco-friendly rely on our ingredient transparency to explain
Natural Amino Acids 14%
Natural Fragrance 1% what’s in this wonderful all-purpose cleaner.
non-toxic
Features and Benefits:
highly-effective • Natural, plant-derived cleaners
• No triclosan, ammonia, or dyes
• No synthetic fragrances
• Biodegradable
• Food grade preservatives
• Hypoallergenic / dermatologist tested
• Recyclable packaging
6 00606 00000 0
multi-purpose cleaner ©2011 Hampton Direct, Inc.
Williston, VT 05495
16oz/473mL MADE IN CHINA
RECYCLE ME.
SEE WHAT I CAN BE...

15. DOND ©2011 Hampton Direct, Inc.
Williston, VT 05495
1000ml
11.5”h x 3.7”w x 2.36”d
2 paper labels
(front and back)
printed in 4 colors (CMYK)
3.5”x3.5”

16. multi-purpose cleaner
Celebrate™
Bottle Artwork
Screen Prints in 4 PMS colors
CLEAN • HOME • EARTH • LIFE
GO ahead... throw that party and invite all your friends
just to show off a sparkling clean house!
Your home is a haven, so celebrate the joys of a clean and
happy environment every day.
Our Mission: Features and Benefits:
Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners
Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes
that inspire a sense of pride and joy • No synthetic fragrances
% Totals towards maintaining a clean home. Our • Biodegradable
CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives
Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested
multi-purpose cleaner Natural Amino Acids
Natural Fragrance
14%
1%
health or polluting our water supply. You
can rely on our ingredient transparency
• Recyclable packaging
to explain what’s in this wonderful
all-purpose cleaner.
highly-effective
biodegradable ©2011 Hampton Direct, Inc.
Williston, VT 05495
MADE IN CANADA
non-toxic Item # 00000 / multi-purpose cleaner
28oz/828mL
RECYCLE ME.
6 00606 00000 0 SEE WHAT I CAN BE...

17. glass cleaner
Celebrate™
Bottle Artwork
Screen Prints in 4 PMS colors
CLEAN • HOME • EARTH • LIFE
GO ahead... throw that party and invite all your friends
just to show off a sparkling clean house!
Your home is a haven, so celebrate the joys of a clean and
happy environment every day.
Our Mission: Features and Benefits:
Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners
Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes
that inspire a sense of pride and joy • No synthetic fragrances
% Totals towards maintaining a clean home. Our • Biodegradable
CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives
Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested
glass cleaner Natural Amino Acids
Natural Fragrance
14%
1%
health or polluting our water supply. You
can rely on our ingredient transparency
• Recyclable packaging
to explain what’s in this wonderful
all-purpose cleaner.
highly-effective
biodegradable ©2011 Hampton Direct, Inc.
Williston, VT 05495
MADE IN CANADA
non-toxic Item # 00000 / multi-purpose cleaner
28oz/828mL
RECYCLE ME.
6 00606 00000 0 SEE WHAT I CAN BE...

18. floor cleaner
Celebrate™
Bottle Artwork
Screen Prints in 4 PMS colors
CLEAN • HOME • EARTH • LIFE
GO ahead... throw that party and invite all your friends
just to show off a sparkling clean house!
Your home is a haven, so celebrate the joys of a clean and
happy environment every day.
Our Mission: Features and Benefits:
Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners
Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes
that inspire a sense of pride and joy • No synthetic fragrances
% Totals towards maintaining a clean home. Our • Biodegradable
CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives
Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested
floor cleaner Natural Amino Acids
Natural Fragrance
14%
1%
health or polluting our water supply. You
can rely on our ingredient transparency
• Recyclable packaging
to explain what’s in this wonderful
all-purpose cleaner.
highly-effective
biodegradable ©2011 Hampton Direct, Inc.
Williston, VT 05495
MADE IN CANADA
non-toxic Item # 00000 / multi-purpose cleaner
28oz/828mL
RECYCLE ME.
6 00606 00000 0 SEE WHAT I CAN BE...