In the age of the consumer and consumerism of IT, there’s no question that design thinking is critical to new product success. The importance of design thinking has become so clear that there has been a surge in demand for design at the executive table. http://by.dialexa.com/lean-design-research-no-excuse-wasting-money-on-bad-products

1. Lean Design Research-
Why There’s No
Excuse Wasting
Money on Bad
Products Anymore
By Steve Ray
http://by.dialexa.com/lean-design-research-no-excuse-
wasting-money-on-bad-products

2. Dialexa
We are on a mission to make every company
a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT

3. In the age of the consumer and
consumerism of IT…..

4. there’s no question that
design thinking is critical to
new product success.

5. Thanks to new technology that can help you
organize and build your own products…

6. There’s no reason why anyone
should be wasting time and
money on bad product
development-

7. -but making the most of this technology requires a
lean design research process with executive buy in
and involvement.

8. Project management and design applications
aren’t new.

9. But there has been a plethora of new
products built to make life easier for
product teams.

10. There are 3 tools helping
designers speed up the
prototyping process while
saving product development
budgets:

11. 3 TOOLS FOR BETTER PRODUCT DEVELOPMENT IN 2017
AND BEYOND
1. Sketch-

12. Nothing beats Photoshop
for editing actual photos.

13. For interface
design, Sketch
can replace
Photoshop as a
quick prototyping
tool with its
relatively low
learning curve
and affordability.

14. With such a lightweight, easy-
to-use package, you can mock
up a prototype quickly as a
proof of concept.

15. 3 TOOLS FOR BETTER PRODUCT DEVELOPMENT IN 2017 AND
BEYOND
2. InVision

16. A UI proof of concept is only
the first step for designers.

17. InVision lets you take a static design
file and create a clickable prototype.

18. When you upload your design file, you can
quickly add animations, and transitions while
using the project management capabilities to
quickly gather feedback.

19. 3 TOOLS FOR BETTER PRODUCT DEVELOPMENT IN 2017
AND BEYOND
3. Principle

20. Principle is a prototyping
application that lets you build
beautiful transitions that fully
illustrate the intended
interaction of the concept.

21. This area of product design
and development is a
common point of contention
where the designer proclaims
the developer didn’t build it
the way they intended.

22. Building a visual interactive POC allows
designers to quickly build, share, and validate
their vision with the team.

23. These tools help design teams
align plans and production
more effectively.

24. Rather than having 10 people on a
team with 10 different visions of
how the final product will work…

25. We can quickly create
a prototype and react
to one unified
perspective.

26. Having rapid
prototyping
capabilities makes
it easier for
design teams to
garner interest at
an earlier stage
than with
annotated static
mockups.

27. Getting to the
next level of
success with
product
development
while avoiding
massive sunk
costs into failed
projects requires
a fresh
approach-

28. - Lean design research
with executive buy-in
from the start.

29. There was a time when design was largely
regarded in terms of graphic/visual labels.

30. From there,
perceptions evolved
toward user
experience design-

31. But in recent years, there’s been realization
that design teams are far more effective
when they incorporate research practices as
a standard component of the design process.

32. When design was simply thought of as a
visual design, executives likely thought they
didn’t need to be apart of the processes.

33. But when you think
about design research in
terms of your business
objectives and how to
meet them with
efficiency and efficacy…

34. …you realize the immense
value of assembling a
team with executive
stakeholders ready to
build out a prototype for
validation.

35. Executives might
think about hiring a
full-service research
team in place of
design research, but
this can be expensive
and doesn’t always
yield tangible results.

36. Instead, an agile research process can help
you make informed decisions and get to
market quickly.

37. By executives investing a small amount of
time in the earlier stages, they can gain
valuable insight to the deign process and how
people perceive the business.

38. With the technology
available to product
teams today, it’s much
easier to create a lean
design research
process that’s more
valuable to executive
stakeholders-

39. -saving the company as a whole from sinking
millions of dollars into a new product nobody
wants.

40. The consumerism of IT will put increasing
pressure on businesses to differentiate
themselves through lean design research.

41. The most successful companies will be those that
have total executive buy-in from the beginning.

42. P R O P E R T Y O F D I A L E X A L L C © 2 0 1 7 - C O N F I D E N T I A L & P R O P R I E T A R Y
Doug Platts
VP of Marketing
marketing@dialexa.com
If you are looking to undertake a digital
transformation initiative we would love
to see how we can help make your
company a great technology company.