Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era
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Panel on digital transformation led by Jeanette Cajide of Dialexa with Amanda Gosling of IBM, Giovanni Crispino of Salesforce, David Henche of Leaseplan and Liam McDwyer of Microsoft. #DES2016 #Madrid
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Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era
- 2. Recuerda nuestro hashtag! #DES2016 Amanda Gosling Giovanni Crispino David Henche Liam McDwyer Sales Director Southern Europe Area Business Lead Dynamics CRM Jeane;e Cajide VP of Corporate Development Global Partner: IBM Interac0ve Experience. Area Manager Marke0ng & Communica0ons
- 3. Recuerda nuestro hashtag! #DES2016 The Time For Digital Transformation Is Now Time! HumanProgress! Source: waitbutwhy.com
- 4. Recuerda nuestro hashtag! #DES2016 Four Clear Messages Stand Out • Companies need to think more broadly about experience • The world will be radically different in 12 months • What you don’t measure, you won’t get • You need to build an ecosystem of talent @amandamgosling @IBM
- 5. Recuerda nuestro hashtag! #DES2016 Focusing on the Customer • The customer journey strategy • How the customer experience will impact your business • Leverage technology to know your customer iden0ty @gcrispino @salesforce
- 6. Recuerda nuestro hashtag! #DES2016 Building Blocks of a CRM Project Strategic Vision Customer Knowledge Tactical Vision Value Proposition and relationship model Operational Vision Automation and Feedback DATAMART @leaseplan
- 7. Recuerda nuestro hashtag! #DES2016 Customer Service – the new marketing of consumers use web self- service to find answers 76% Customers are 57% through the buying process before they talk to the supplier @lmcdwyer @Microsoftirl
- 8. Recuerda nuestro hashtag! #DES2016 Where is it all going? chatbot - a computer program designed to simulate conversation with human users, especially over the Internet. machine learning allows computers to learn and find hidden insights without being explicitly programmed where to look @lmcdwyer @Microsoftirl
- 9. Recuerda nuestro hashtag! #DES2016 • Innova0on will happen outside your box: API’s & SDK’s • The future belongs to the fast • The role of the CMO and CIO will become blurred Innovate or Be Out-Innovated @jeanettec007 @dialexa