Marketing Presentation..... Presentation on Shopper Stop @ Kumar Pacific Mall, Pune.

1. SHOPPERS STOP

2. • Suman Naskar
• Dhruv Arora
• Ankita Paul
• Suresh Sahu
• Prince Jain

3. RETAIL MARKET
Favourable
Demographic
Rise In Income
Mall Boom
RETAIL
BOOM

4. INTRODUCTION
• Shoppers' Stop Limited is a chain of Retail
stores in India owned by K. Raheja Corp.
• SS started in 1991 with its first store in
Andheri, Mumbai.
• Group - The Company houses a host of
many international & domestic brands
across various categories such as apparel,
accessories, cosmetics, home & kitchenware
as also its own private brands.
• 177 stores around 18 cities.

5. PRODUCT MIX
SHOPPER STOP
MEN
WATCHES
EYE
WEAR
SHIRTS
WOMEN
WATCHES
EYE WEAR
SALVAR
KURTA
KIDS
WATCHES
NEW BORN
TOYS
HOME &
KITCHEN
BED
SHEETS
DINNING
BATH
ACCESSORIES

6. FOOTFALL AND SALES
0
200
400
600
800
1000
1200
1400
1600
Monday Tuesday Wednesday Thursday Friday satarday Sunday
Series 1
Series 1

7. SALES CONVERSION
0
1000
2000
3000
4000
5000
6000
7000
FOOT FALL CONVERSION
Series 1
Series 1

8. VISUAL MERCHANDISING
• Mannequins
• Stat arm
• Step arm
• Gondola
• Shelves
• Counters

9. Customer Satisfaction Level
• Shopper Stop Citizen Card
• Discount offers
• Air Conditioned Parking
• Relationship Management
Shoppers Stop Citizen Card

10. Customer Communication Process
 Banners
 Hoardings
 Newspapers

11. BILLING PROCESS
• Enter the customer name.
• Enter Contact details of the customer
• Scan the barcode of product with the scanner.
• The barcode will get enter in the billing software.
• Check if there is any discount on the scanned
product.
• Click on save.
• Click on print.

12. CONCLUSION
• Gross Retail Turnover of Rs. 8996
million, Shopper's Stop has become
the highest benchmark for the
Indian Retail Industry.

13. THANK YOU.
START SOMETHING NEW.