This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
3. • Strict government regulations
• Extremely high infrastructure setup cost
Threat of New Entrants
• Low Switching cost
• Customers are price sensitive
Buyer Power
PORTER’S 5 FORCES
Threat of Substitutes
• No Competition in the market
• High Competition
• High exit barriers are also
intensifying competition
Rivalry CompetitionSupplier Power
• Few Supplier
• High Switching Cost
4. COMPANY OVERVIEW
• Vodafone was launched in India in September 2007
• Vodafone have consistently been awarded for their best-in-class network,
powerful brand, unique distribution and unmatched customer service
• Vodafone has 18% of Market Share and stood 2nd in the position
• Vision: “Connecting everybody to live a better today and build a better
tomorrow”
Source: Vodafone.in
5. SWOT ANALYSIS
STRENGTH
• Low cost as per the targeted market
• Good product quality
• Multiple flavor
Weakness
Opportunity
Threat • Competitor’s low price plan offering affects Vodafone's margins
• Mobile Number Portability can reduce subscriber base
• Latest and low cost technology can help the brand grow
• Untapped rural market can be a huge Potential
• Not been able to exploit the mobile wallet market (mpesa)
Strength • Most popular cellular service provider across the world
• Strong network capabilities across the country including Rural Market
6. PRODUCTS & SERVICES
1. Vodafone 125
2. Vodafone 225
3. Itel A20
And many more.
1. 4G MiFi
2. 4G Dongle
3. 3G Mobile WiFi
4. 3G Dongle
1. Mobile Internet, 4G
2. Billing & Payment
3. Prepaid Recharge & Balance
4. mpesa
Source: Vodafone.in
8. ITEL A20 MOBILE
• The Android 7.0 Nougat-based
• Powered with 1.3GHz quad-core processor, coupled with 1GB RAM
• The 4G VoLTE-enabled smartphone supports dual-SIM cards
• Packs a 1700mAh battery, and has 8GB of storage
• It bears a 2-megapixel rear camera with flash, and a 0.3-megapixel
(VGA) front camera
• Sensors on board include accelerometer, ambient light sensor, and
proximity sensor
9. • 250,000 Active Patents
• High Capital requirement
Threat of New Entrants
Supplier Power
• Few Chipset Supplier
• High Switching Cost
• Diverse customers
• Low Switching costs
• Lack of brand loyalty
• High competition
Buyer Power
PORTER’S
5 FORCES
• High Competition
• Competitors constantly at
short intervals launch new
variants, Models, Versions
and better features
Rivalry Competition
Threat of Substitutes
• Landline users are declining
• No Significant Tech existing to wipe out Mobile and
Smartphone industry any time soon
10. SWOT ANALYSIS: ITEL A20 MOBILE
• Low Margin to
distributors and retailer
• New to Smart Phone
Segment
• Rural Market penetration
• More featured mobile in
affordable prices
• Highly Competitive
Market
• Low Margin
Threats
• Strong Band Image
• Good product quality,
packaging and at
affordable price
Weaknesses OpportunitiesStrengths
12. Geographic:
Rural and Urban areas (North, south, east, west) includes Tier 1 Cities, Tier2 and Tier3 cities
Demographic:
Age: 15 - above
Education: Any
Income: Middle to Upper income
Psychographics: Readiness to try new products, Price sensitive, Techno lover
SEGMENTATION: It defines the consumer
13. TARGETING: It helps to select the consumer
• The primary segment is the one for whom the product is designed
• Most revenue will come from the primary target market
• These customers share common characteristics and behaviors, account for the
highest volume of sales and are most likely to buy now
Here it is: Rural Market, Low Income, Internet Lover, Techno lover
14. POSITIONING: It helps to tap the consumer
“The Future is Exciting”
Vodafone wants his targeted customer to experience a new feature
through purchasing of “Itel A20”, in affordable price.
23. DISTRIBUTION FORMATS AND CHANNELS
• Indirect Channel
Vodafone
Distributor
Distributor Sales Executives
Retailer
Main
Town
Direct
distribution to
village clusters
within 20kms
Cluster of villages
serviced by
Associate
Distributor
20Km
40Km
Cluster of villages
serviced by
Associate
distributor
35Km
Urban Rural
25. DISTRIBUTION FORMATS AND CHANNELS
• Direct Channel
• Direct Sales Agent • Tele-calling • Super call Centre
26. DISTRIBUTION FORMATS AND CHANNELS
Channel Level:
• Zero Level
Vodafone Customer
• One Level
Vodafone Retailer Customer
27. CONSUMER BUYING BEHAVIOUR ON MOBILE
• Factor Analysis*
Group Name Value for Money Stylish
Factors
Processor
Finger Print
Scanner
Battery life Colour
VoLTE 4G
Connectivity (Wifi,
Bluetooth, etc.)
28. CONCLUSION and LEARNING
• Vodafone is trying to penetrate in the market to increase their market share
• Tapping to Lower middle and Rural market
• Vodafone should Improve battery and camera quality
• Vodafone will capture market share as they have all the factors which customer
seeks while purchasing a smartphone
• More intense advertisement should have needed to compete with Jio