The different types of Facebook Ads. Design Recommendation and Ads Tips on for Facebook.

1. FACEBOOK
ADS

2. Advertising on Facebook
Facebook Ads look slightly different depending on
the results you want.
This guide includes recommendations to help make
your Facebook Ads look their best wherever they're
seen

3. Facebook Ad Solutions

4. Clicks to Website
● Send people to important sections of your website
● Available Ad Formats: Links, Carousel
Website Conversion
● Optimize your ad to get people to take specific actions on
your website, such as signing up for a newsletter or buying.
● Available Ad Formats: Links, Carousel
Page Post Engagement
● You'll reach more people when you boost posts. Engagement
can include likes, comments, shares and photo views.
● Available Ad Formats: Photo, Video, Text

5. Page Likes
● Connect with all the people who matter to your business.
● Available Ad Formats: Photo, Video
App Installs
● Get people to install your app.
● Available Ad Formats: Mobile App, Desktop App
App Engagement
● Get more activity on your app
● Available Ad Formats: Mobile App, Desktop App

6. Event Responses
● Promote your Facebook Event to get more responses.
● Available Ad Formats: Links
Offer Claims
● Get people to install your app.
● Available Ad Formats: Mobile App, Desktop App

7. Videos Views
● Get more activity on your app
● Available Ad Formats: Mobile App, Desktop App
Lead Generation
● Optimize your ad to capture leads within Facebook's native
platforms.
● Available Ad Formats: Links

8. Design Recommendations
The recommended image size ensures your image always looks high
quality. The recommended text length is how many characters of ad
copy could be displayed on smaller screens.
● Text: 90 characters
● Headline: 25 characters
● Link description: 30 characters
● Your image may not include more than 20% text.

9. Ad Tips
● Add a call-to-action button to tell people what
you want them to do when they see your ad.
For Example: "Shop Now" to encourage people
take that action on your website
Not available on: Page Post Engagement, Page Likes, Offer Claims

10. Thank you!
Dhiaksa Adiwyakto
dhiaksa@gmail.com